The information products dramatically reduce the production costs of vertically differentiated products. Information products are also more likely to be affected by network externalities. Thus the proliferation of digital products is increasing the interests in network externality and vertical product differentiation. In step with this trend, the impact of network externalities on price competition in vertically differentiated markets has been continuously studied. Existing studies related to this topic have assumed that network externalities increase consumers' willingness to pay per unit quality. The results show that higher quality products are affected more by network externality. However, network externality is essentially a concept affected by the size of the consumer, not a concept associated with quality. In this work, unlike previous studies, we present a new market model that reflects the essential definition of network externality. Based on the proposed market model, we derive both simultaneous and sequential Nash equilibria and analyze them numerically. The main results obtained from the analysis can be summarized as follows. First, network externalities primarily increase the demand for low-quality products and have a secondary impact on the demand for high-quality products. Second, the larger the quality difference between products, the more profitable they are. It also has been shown that sequential pricing methods are more advantageous in terms of revenue than simultaneous pricing method.

The purposes of this article is to analyse how market competition of credit card company affect price(interest rate) and survival length of card users. This paper uses individual account data from a large Korean credit card company during the periods from 2002 to 2006. The findings of our study are as follows. First, market competition of credit card company have a negative effect with interest rate of credit card. Second, market competition of credit card company have a affirmative effect with survival length. Finally, The effect of Increasing delinquency rate due to price increase is smaller than decreasing delinquency rate due to extending survival length.

Corporate social responsibility is a self-regulating business model that helps a firm be socially accountable to the public. By practicing corporate social responsibility, firms can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. Corporate social responsibility activities are not directly linked to increasing corporate performance and corporate value, but rather involve spending expenses. Based on these facts, this study verifies whether the effects of corporate social responsibility activities differ depending on the firm's situation. Research design, data and methodology: This study analyzed the effect of market competition on corporate social responsibility activities using logistic regression analysis on listed companies in the KOSPI and KOSDAQ for fiscal years 2014 through 2016. In this study, market competition was measured using the Herfindahl-Herschman Index(HHI). Higher HHI value can be interpreted as a lower degree of market competition. We also measured corporate social responsibility activities using the KEJI Index published by the Korea Economic Justice Institute (KEJI). If a firm-year is included in the top 200 companies of the KEJI Index, it is classified as a good corporate social responsibility activity firm. Results: We find that companies in less competitive market were not included in the KEJI Index. This result indicates that firms in the market with lower market competition perform less corporate social responsibility activities that incur costs. An additional analysis showed that there was a significant negative relationship between the market competition and the corporate social responsibility activity scores published by the KEJI Index. These result adds robustness to the result of the hypothesis that firms that have a monopolistic place in the market practice passive corporate social responsibility activities. Conclusions: The results show that managers of a firm in the lower market competition have a lower incentive to use limited resources for projects that are not directly related to revenue. The results of this study imply that corporate social responsibility activities vary according to the position of the business. Therefore, this study suggests that market investors should consider the degree of competition in the market when they evaluate corporate social responsibility activities.

Trade and investment and consumption are the three important engine of economic growth. In 2016, the contribution rate of consumption of China's economic growth reached 64.6%, more than 33 trillion yuan, the total retail sales of social consumer goods consumption has become the first constitution of the national economic growth. This marks, China has entered the consumption boom at the same time also means that China Daily chemical market has entered a rapid growth of the golden age, daily chemical industry usher in a new round of major development machine pedantic. Under the new situation, to a strong rise of local brands from its former glory, and how in foreign trade brand market competition, how to embody fully respect on consumption subject and how to obtain competitive advantage, comprehensive this faster growth in promoting consumption and promoting the development of the globalization of domestic brands, no doubt is of great strategic significance and realistic significance.

In 21 st Century business world, services are carried out in multifaceted, competitive and rationality manner that are characterized by evolving many factors, which are often unpredictable. On-the-go banking is a product in financial sector. However, it faces serious pitfalls being it riskiness. Bank customers compete for time-saving options. On contrary, PCBs compete for marginalizing its operating costs for enhancing its revenues. On strategic tactics, PCBs targets city customers in multi-facets including offering incentives for enhanced usages of on-the-go banking. Influencing customer’s intention, attitude and behavior in banking, PCBs also offers incentive under market system along with often informational asymmetry. However, it causes exploitation. In most cases customers don’t read terms & conditions of services. They don’t save contract-copy. These weaknesses cause abuses. Customer faces hidden charges, extra fees, account hacked. Addressing the issue, Voluntary Insurance Option is proposed where PCBs will introduce it as a product of bank-services. Transferring risk away from customer will benefit both PCBs and bank-customers. This product can attract new customers who were on the brink using digital banking but just felt it was too risky. This model can facilitate the parties involved for increasing usage of on-the-go banking-services while customers can maintain optimal utility of usages.

한국 유통산업이 무한 경쟁에 박차를 가하고 있다. 저성장시대 를 맞으면서 각 소매업태간의 경쟁 중에 힘이 약한 자는 생존의 문제에 직결되기 마련이다. 근 수년간 대형할인마트가 매년 꾸준 한 성장세를 보여 왔다. 그러나 점포수의 포화, 신규부지 확보의 어려움, 불경기로 인한 소비자의 소비행태 변화 등의 이유로 고객 밀착형의 새로운 업태의 진출을 모색하게 되었다. 이에 따라 최근 대기업은 대기업 계열 기업형 슈퍼마켓을 만들었고 전통시장 상권 에 따라서 대형유통업체의 막강한 바잉파워를 배경으로 SSM이라 는 신업태에 역량을 집중하여 전국적 다점포화를 공격적으로 전개 해 왔다. 이러한 출점은 지역사회에 기반을 둔 중소유통 그중에서 도 일정규모이상의 개인 슈퍼마켓에 직격탄을 날리고 있다. 개인 슈퍼마켓과 소매상인들은 낡은 판매시설과 기존 운영방식으로 인 하여 사업의 경쟁력을 잃어가고 있다. 최근 대기업 계열 기업형 슈퍼마켓의 전통시장 상권에 대하여 언론, 학계, 업계 등에서 매우 논란이 많고 이와 관련된 세미나와 공청회도 많이 열리고 있다. 이에 따른 규제로 출점 속도를 늦출 수는 있으나 결정적 대안은 아닐 것이다. 기업형 SSM이 최근 급증하는 이유는 정체로 접어든 오프라인 할인마트 업체들의 새로운 성장분야를 찾기 위한 목적이 크다. 이미 대형할인마트 형태로는 전국 대부분의 지리적 요지에 다 입점해 있어 포화상태에 이르렀기 때문이다. 할인마트로 커버 하지 못하는 소규모 상권을 공략하기 위해서는 SSM 형태의 사업 이 확대가 절실하다. 이에 반하여 개인 슈퍼마켓은 경쟁력을 잃어 간다. 개인 슈퍼마켓의 취약점은 가격적인 면에서 규모의 경제를 실현 할 수 없기에 소량으로 판매 물건을 구입하고 있으며, 이로 인해 구입단가 할인이 어려운 상황이다. 또한 조직화 및 협업화가 부진하고 상인교육이 활성화 되지 못한 부분이 서비스로 직결되기 때문에 힘든 상황이다. 이에 따른 해결책으로 농산물, 청과, 공산 품 등의 전문점을 만들어 상권을 형성하는 방법이 있다. 둘째, 개 인 슈퍼마켓의 가맹점 가입 추진을 통한 조직화. 협업화를 촉진하 여 규모의 경제를 취득함과 동시에 정부에 제안 할 수 있는 하나 의 기업형태가 되는 것이다. 셋째, 중소상인 교육의 활성화로 서비 스 의식을 고취하고 좋은 서비스로 소비자를 모아야 한다는 점이 다. 또한 SSM에서 할 수 없는 심리적 점포 운영으로 소비자의 심 리를 자극 하는 것도 하나의 방법이 될 것이다. 일본에는 이미 전 일식 체인으로 소상공인들의 생활이 한편 나아졌다. 이에 개인슈 퍼마켓을 비롯한 중소유통점들의 취약 부분을 알아보고 경쟁력 강 화 방안에 대해 자세히 제안하고자 한다

요즘 다목적댐의 수력발전을 일으킬 수 있는 수자원은 용수공급이 증가함에 따라서 점점 감소하고 있는 형편이다. 한편 국내 수력 발전량의 거래가 다자간의 시장경제 체제로 형성될 경우, 수력에너지 생산자는 최적 공급량과 공급의 수문학적 신뢰도 수준을 제시해야 한다. 이에 본 연구에서는 금강 수계 내 위치한 용담다목적댐의 수력 발전소에서 공급가능한 발전량과 공급 신뢰도를 평가하기 위하여 저수지 조작 기법으로 선형계획법을 적용하였고 1차원 조사법을 이용하여 유입