In this study, the effect of Distribution efficiency through the fishery production base distribution center (FPC) on the production site board facility was studied. FPC is a new distribution system for Korean fishery products that has been promoted in earnest since 2012, and in this study, the effect before and after the introduction of FPC was analyzed using the DID (Difference in Difference) model for the effect of FPC in the fishery industry. The results of analysis shows that in the case of Wando Geumil FPC, the volume and unit price of consignment sales decreased during the analysis period, which was statistically significant. In the case of Sokcho FPC, the volume of consignment sales decreased during the analysis period, which was statistically insignificant. But the unit price of consignment sales rose during the analysis period, which was statistically significant. In the case of Gyeongju FPC, the volume of consignment sales increased during the analysis period, which was statistically significant at the 90% confidence level. But the unit price of consignment sales fell during the analysis period, which was statistically significant.

This paper is exploring the role of market orientation adoption by the Sales managers in the creation of effective cross functional relationship between Marketing and Sales and in company performance. Based on data collected from both Marketing and Sales managers in 132 consumer packaged goods companies, the study shows that higher levels of market orientation by the Sales managers are reducing the level of Marketing-Sales conflict as perceived by the Marketing managers and enhancing important performance metrics. The implications of the study for both theory and practice are discussed.

부분 유료화 모델은 현재 MMORPG(Massively Multi-player Online Role Playing Game)의 대표적인 소액 결재 기반 과금 방식이다. 본 논문에는 캐시 아이템 개발을 포함한 유료 판매 모델의 이론적인 근거를 확립하기 위해 제품 마케팅 분야에서 검증 받은 마케팅 전략과 마케팅 믹스 관점에서 MMORPG의 부분 유료화 모델을 정립하고 이 이론을 근거로 MMORPG를 위한 캐시 아이템 판매 모델을 이론적으로 체계화한다. 이 연구는 캐시 아이템을 포함한 MMORPG 부분 유료화 시스템을 제작하는데 필요한 디자인 가이드라인을 제공함으로써 이론적 근거가 확립된 체계적인 MMORPG 부분 유료화 서비스 개발에 유용하게 사용될 것으로 예상된다.