Global financial crisis at 2008 bring about the great change to the company itself and its environment. In these days, the company needs change to the ambidextrous organization, which have more efficiency processes also have more attractive products and services. Ambidextrous organization purse exploiting and exploration innovation program. For the existing process's incremental and rapid improvement, the exploiting innovation programs are used such as 6 Sigma program and so on. For the new business model's searching and developments, the exploration innovation programs are used such as blue ocean program and brainstorming and so on. In this paper is presented the new procedures, for the new business model development, combining exploration and exploiting innovation programs. To obtain the creative business ideas, various exploration methodologies are adopted based on 6 Sigma's methodology, The new procedures are applied to the venture company and examined its validity.

Global financial crisis at 2008 caused a great change of the company itself and environment as hit product, new creative business model. But it is not easy program. Ambidextrous organization excel at exploiting existing products to enable incremental innovation and at exploring new opportunities fo foster more radical innovation. In this paper are presented the improved procedures of new business model development using 6 sigma methodology. To inspired about new business ideas we use exploration method. To eliminate project's waste we use exploitation method such as 6sigma methodology. The main object of this study is to introduce an empirical study on DIDOV.

문구ㆍ팬시 업종의 생산품은 아동용품과 문구류가 대부분을 차지한다. 이러한 제품의 특성으로 인해 아동들에게 새로운 제품을 시장에 신속하게 소개하는 제품개발력이 경쟁우위의 요소가 된다. 이러한 경쟁우위 전략을 위해서는 창의적인 개념을 가지고 디자인 할 수 있는 능력과 이러한 개별적인 능력을 바탕으로 통합적인 신제품개발 전략과 시스템을 구현하는 것이 우선 과제가 될 것이다. 지금까지는 신제품개발을 단순하게 프로젝트 차원에서 각기 관리하는 방식에서 탈피하여 총체적인 신제품개발 프로세스를 분석하고 그 시스템을 구축해야 한다. 이 논문에서는 신속하고 창의적인 제품개발을 할 수 있도록 통합적 신제품개발 시스템을 구현하고자 한다.