Innovative payment methods, such as Bitcoin, may exhibit effects on consumer behavior besides known pain of paying effects. This study sheds light on spillover effects of innovative payment methods by giving evidence for an increase of consumers’ purchase intention caused by payment method innovativeness and mediated by perceived store innovativeness.
This study investigated the key factors that explain the continuous usage intention of mobile payment users in the post COVID-19 pandemic era. Based on the health belief model (HBM) and communication privacy management (CPM) theory, this study examined how the five constructs of HBM influence mobile payments continuous usage intention through perceived privacy risk and perceived security. It also investigated the moderating role of perceived privacy awareness on the relationship between perceived privacy risk and continuous usage intention as well as the moderating role of information sensitivity on the relationship between perceived security and continuous usage intention.
This study proposes a conceptual model to investigate consumers' behavioral intention to use m-payment based on social cognitive theory and the value-based adoption model. The model compares the behaviors of two consumer cohorts in Thailand, generation X and Z.
Despite increasing consumer engagement with social commerce, conditions influencing user intention to utilize m-payment services on social media platforms remain unclear. This study employs fsQCA to ascertain configurations of conditions for behavioral intention, identifying solutions to assist theory and practice regarding the adoption of this form of commerce.
In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.