Boutique hotels have gained popularity across the world. Despite this, they still have to face fierce competition from large hotel chains to attract guests to stay. This study aims to investigate different factors which may contribute to generation Y/millenials' intention to stay at a boutique hotel. Questionnaires were distributed online to generation Y respondents. Data gained was analyzed using partial least square structural equation modelling. The findings suggest that knowledge of a boutique hotel has a significant positive influence towards perceived value of staying at a boutique hotel. Moreover, perceived authenticity and perceived value were also found to have positive significant influence on intention to stay at a boutique hotel. The findings of this study contribute to better understanding of the factors which drive millennial customers to stay at a boutique hotel. It is imperative that the boutique hotel managers deliver the promised values of their accommodation to the existing and potential customers. In addition to that, knowledge was also shown to influence perceived value of a boutique hotel, indicating a strong need to educate potential customers about the values of staying in a boutique hotel.

The purpose of this study is to investigate and reconfirm the research instruments and variables that have been developed by prior study and built new concepts from empirical research results. Besides analyzing the essential role of fundamental, rational, and psychology aspects to increase employee’s intention to stay in a company, which is useful for the development of human resource development strategies for millennial workers in the future. A total of 438 non-student male respondents aged 23-36 years, with unmarried status and not working in the SOE sector or as a civil servant, were surveyed with questionnaires. The study was conducted in Makassar, Indonesia. Data collection uses a survey with the second-order model approach and regression with control variables. The findings of this study suggest the existence of an inter-relationship between fundamental, rational and psychological aspects. They are inseparable and have a positive and significant influence. Broadly speaking, the link between fundamental, psychology and rational aspects states that the decision for millennial male workers to stay in the company will depend on whether the company has a good image and reputation, the level of attention the organization pays to career development, is competent, and applies regulations and rules with flexibility.

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL’S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.