“The rise of China” is a critical issue of the twenty-first century’s world politics. China is leading the new bipolar system in the post-Cold War period with the US. As the American dominance in East Asia became weaker, the old containment could not be fully implemented anymore. As a result, a new comprehensive strategic initiative covering the whole Pacific coastal States is being adopted. The outcome of this transformation is the Trans-Pacific Partnership (TPP), which was reached on October 5, 2015. This article aims to analyze the newly arisen TPP as a post-Cold War strategic alliance of East Asia. The TPP is a mega regional trade agreement. Its predictable legal setting is thus indispensable for the peaceful coordination of competition between both sides. The TPP could be a firm ground for the stability of this region, sharing the vision of cooperation, not confrontation in the future.

Global depression has brought the Korean economy into the period of low growth. The notion of lifetime employment has long crumbled, while economic recession is gradually taking away quality jobs. Furthermore, the average lifespan for the population has neared 100, while baby-boomer retirement is swinging into high gear. The simultaneous inrush of social and economic problems is threatening our wellbeing. However, there has been insufficient amount of research conducted on the factors that influence the satisfaction with lectures in lifelong education designed to address the problems. If we look at the earlier studies, most of them are on the satisfaction with lectures in regular courses. Our society demands that jobs be created for retirees including the baby boomers and that quality jobs be provided for those who want to go back to work after they have withdrawn from previous employment. In this light, the current study aims to bring light on the causal relation between the influential factors and variables involved in the satisfaction of lectures of non-degree programs with a view to solving those problems, and suggests the need to draw up marketing strategy that uses it. Specifically, the purpose and method of this study are as follows. First, to develop variables to be used in this study through in-depth interviews with field staff in the industry and training staff. Second, to identify predisposing factors that influence the satisfaction with the lectures of non-degree programs. Third, to identify the variables mediating predisposing factors and satisfaction with lectures. Fourth, to propose marketing strategy for non-degree programs using the results of the study. As identified through this study, the influencing factors for satisfaction with lectures are physical environment, composition of contents, and instructor ability and attitude, while mediating variables are interaction and immersion in lectures. If these factors are reflected in education, a higher level of satisfaction with lectures will be ensured for business starting youths, retirees, and those who want to have some other job after withdrawing from their previous ones. Educational institutions will be able to use it in ensuring stabler recruiting of trainees and establish a more efficient guidance and marketing strategy. Reflecting the results of the study in education will contribute to heightening educational sustainability, social sustainability, and economic sustainability.

징가는 소셜 네트워크 게임이라는 장르를 개척한 초기 기업 중에 하나이다. 팜빌과 마피아 워, 시티빌과 같은 인기작을 내놓으며 급성장하여, 2011년 2월 현재 5억달러의 펀딩과 함께 기업가치가 100억 달러에 달하는 것으로 추측되고 있다. 이렇게 징가가 급속한 성장을 한 배경에는 소셜 네트워크 서비스인 페이스북의 플랫폼을 전략적으로 활용했기 때문이다. 징가는 페이스북 플랫폼의 가치를 깨닫고 소셜 게임을 개발하여 공급하기 시작하였다. 소셜 네트워크 서비스 시장은 양면시장의 특징을 가지고 있다. 페이스북은 이 양면시장에서 플랫폼의 역할을 한다. 소셜 네트워크 서비스 사용자들를 소셜 네트워크 서비스 사용자와 게임 서비스를 제공하는 징가와 같은 개발사들을 연결해 준다. 본 논문은 징가의 사례를 통해 양면시장 환경에서 플랫폼을 활용의 전략적 시사점 도출해 보고자 한다.