Fashion brands are influenced by multiple identities. Even though, for example, the brand name might still be associated with one or more creative founders (Gucci, Prada, Chanel, Hermès, Adidas, Joop) the brand image, and moreover the overall brand reputation are influenced by many different identities. For instance, a specific product identity (e.g., Gucci’s Bamboo Bag), the identity of the city or country of origin (Florence, Italy), the identities of well-known key customers as brand ambassadors (Sophia Loren, Vanessa Redgrave, Lady Diana, Naomi Watts etc.). Of course, also fashion brands who are not directly associated with the name of creative founders are composed of the effects of several identities. In the case of e.g. Nike especially successful athletes (Steve Prefontaine, Michael Jordan etc.), specific sports and sport events, and product lines tailor-made for them did help to build a strong brand reputation. All in all, it seems to be expedient to understand fashion brands as more of less complex systems composed of several identities. To deal in more detail with such “brand systems” is becoming particularly important against the background of several strategic challenges – e.g., when fashion brands are growing older and the creative founders lose their specific gravitational power, when in the process of internationalization new countries gain more and more importance who’s citizens might not have a strong access to the existing brand reputation drivers, or simply when in the context of the growing global competition the fashion brand needs to be “refreshed”. Against the background of cultural differences, or even - as within countries - lifestyle differences between different groups of customers, it can also be quite possibly that very different reputation drivers account for the success of a brand. Thus, it is necessary to identify, in different contexts, the relevant reputation drivers, and to analyze which interplay of those drivers might be particularly promising. Is it the creative founder, the corporate heritage, the country and/or city of origin, a special designer, a specific corporate culture, an outstanding product design, attractive key customers etc.? Which combination of such identity factors leads to what kind of success (e.g., brand loyalty, brand trust, price premium)? Will, for instance, heritage especially lead to brand trust, whereas an outstanding product design and specifically attractive key customers create the readiness for a higher price premium? And, is it necessary to create sub-brands to especially highlight specific identities in the process of building a brand system (e.g., the sub-branding of a Michael Jordan product line in the case of Nike)? Or is sufficient to only communicate an alignment with the brand (e.g., ads showing Naomi Watts wearing a Gucci Bamboo Handbag)? In other words, which kind of brand system, and which kind of brand communications has to be designed to attract specific target groups and to sustain competitive advantages? The present contribution aims to present a conceptual framework for analyzing “brand systems” in the fashion industry. Concomitantly, an approach of measuring such brand systems will be presented. Furthermore, a concept for analyzing the impact of several sub-identities on the development of the overall brand reputation and brand success against the background of existing contingencies will be outlined. With the introduction and discussion of such a conceptual framework it especially is intended to initiate the launching of an international research project which attempts to find an answer basically to the following question: Which via an integrated branding and brand systems communication carefully crafted composition of sub-identities might be how successful under what kind of situational conditions?

목적 : 본 연구는 운전시뮬레이터를 활용하여 운전면허가 없는 자, 초보 운전자, 2년 이상 경험이 있는 운전자의 운전수행능력을 비교 분석하고, 최근 도입되고 있는 운전시뮬레이터를 통한 평가의 효용성을 확인하고자 한다. 연구방법 : 본 연구는 신체에 이상이 없고 오른손이 우세손인 정상 성인 60명을 대상으로 진행하였다. 운전수행능력을 확인하기 위한 도구로는 운전시뮬레이터(STISIM Drive™ M400 driving almulator)를 이용하였으며 운전수행 후 결과로 제시되는 세 가지 차선유지(차선중심유지, 중앙선 침범, 외측차도침범) 항목에 대한 자료를 기초로 하여 대상자의 운전수행능력 차이를 비교하였다. 운전수행과정은 운전면허가 없는 자(n=20), 초보 운전자(n=20), 2년 이상 경험이 있는 운전자(n=20)로 그룹을 나누어 진행하였으며 시뮬레이터에 내장되어 있는 다양한 시나리오 중 복잡한 도시환경을 사실적으로 묘사한 시나리오(complex city environment)를 이용하여 약 20분 동안 운전과제를 수행하도록 지시하였다. 결과 : 운전면허가 없는 그룹은 초보 운전자 및 2년 이상 경험이 있는 운전자 그룹과 비교했을 때 세 가지 차선유지 항목 모두에서 유의한 차이를 확인할 수 있었다(p<.05). 또한 초보 운전자 그룹의 경우 2년 이상 경험이 있는 운전자 그룹과 비교했을 때 차선중심유지 및 중앙선침범 항목에서는 유의한 차이가 없었던(p>.05) 반면 외측차도침범 항목에서는 유의한 차이를 확인할 수 있었다(p<.05). 결론 : 본 연구결과 사실적인 운전경험은 시뮬레이터의 운전 시나리오 수행능력에 유의한 차이를 보여주는 것으로 확인되었다. 본 연구결과를 통해 운전시뮬레이터는 운전능력에 문제를 갖고 있는 대상자에게 적용하는데 부분적 효용성을 갖고 있다고 기대할 수 있겠다.

International academic mobility demands certainty on the academic backgrounds of students, professors, scholars, researchers, experts and consultants. Frequently, institutions and authorities in charge of the recognition of qualifications have installed administrative processes to validate the authenticity of academic credentials and transcripts. This is also the case when it comes to qualification's recognition for professional matters. In some economies, the requisite of the "apostille" and/or the demand for other legalization requirements are seen as a possible route to guarantee authenticity. Still, in the information age, using printed documents might not necessarily be the best way to administer human capital mobility. This paper will discuss an initiative to look into the future in terms of how to improve efficiency and reduce the cost of recognition among the APEC economies: The AsiaPacific Academic Credit and Qualifications Bank.

캐나다에서 화본과와 두과목초 및 사료작물은 가축사양에 있어서 주된 에너지 공급원이다 캐나다에 는 약 1,100만 ha의 개량초지와 조사료 생산은 가능하지만 환경조건이 다소 불량한 방대한 면적의 아직 개발되지 않은 3,000만 ha가 넘는 일반초지가 있다. 캐나다는 약 1,240만우의 육우와 약 150만두 의 젖소를 가지고 있다.캐나다 남부지역에서는 짧은 생육기간이 초지농업을 제한한다. 겨울은 길며, 대부분 지역은 저온, 결벙, 해벙 및 질병 등으로 사초

The area of grassland established and the arable land in forage production have been decreased recently in Korea. As a result, forages available from the grassland and the arable land provided only 40% of the total roughage consumed by cattle in 1991, com

중국이 동계한냉지역에 있어서 조사료와 가축생산에 대한 문제점을 조명해 보고 초지농업에 대해 고찰해 보았다. 이 지역에서는 동계기간중 기후적 요인 (특히 저온)이 초지의 생산성을 제한시키는 주요 요인이 되고 있는데, 이는 계절간 목초의 균등생산과 동계기간중 원활한 사초공급의 어려움을 보여주고 있다. 보곤에서는 중국 동계한냉지역에 있어서 현재와 미래의 초지농업에 대해 상세히 기술 하였다.

In Korea, silicate fertilization (SF) is being practiced every four years to enhance rice production. However, the relationship between nitrogen (N) and SF in view of growth characteristics and grain yield of rice has not been examined after watermelon cropping in plastic film house. This study was carried out to identify useful critical N and Si fertilizer levels to sustain grain yield and to improve N use efficiency for rice. The watermelon-rice cropping system has maintained for three seasons in each year from 1998 to 2001 by farmer before this experiment. Experiments on N and Si fertilization levels were evaluated with Hwayoungbyeo (Oryza sativa L.) in 2002 and 2003 at Uiryeong, Korea. The goal of this experiment was to find out the optimum N and Si levels to sustain rice yield by reducing excessive N fertilizer in watermelon-rice cropping system. Nitrogen fertilization (NF) levels were three (0,~;57,~;114kg~;ha-1;0,~;50,~;100% of conventional NF amount) and five (0, 25, 50, 75, 100%) in 2002 and 2003, respectively, and combined with three SF levels (70,~;130,~;180mg~;kg-1;100,~;150,~;200% which were adjusted with Si fertilizer in soil) were evaluated for the improvement of N and Si fertilization level in both years. Rice yielded 3.98-5.95 and 2.84-4.02 t/ha in 2002 and 2003, respectively. Our results showed the combinations of 50% and 100% of N with 200% level of Si produced the highest grain yield in both years, respectably. The grain yield was greatly improved in plot of N25% level when compared to conventional NF (Nl00%) in 2003. In conclusion, NF amount could be reduced about 50% compared to recommended level by specific fertilization of N and Si combination levels for rice growing and grain yield after cultivation watermelon in paddy field.