Around the world, debates about the need to regulate bloggers’ activities when they promote branded content arise. Some countries have decided to impose disclosure. Yet, disclosure by a third party and celebrities’ self-disclosure have been shown to reduce influencers’ effectiveness (Boerman, Willemsen, & Van Der Aa, 2017; Colliander & Erlandsson, 2015). Social Media Influencers (SMI) such as bloggers are therefore reluctant to disclose the sponsored nature of their posts, as in other contexts, it has been shown to reduce effectiveness (Charry & Tessitore, 2014). Furthermore, controls that would enforce compliance seems very complex to implement, particularly in a global media environment in which not all countries apply the same regulations. Through a between-subjects experiment (N=139), we explore whether self-imposed disclosure may be an effective and appropriate alternative to regulations. Interestingly, results indicate that although self-disclosure may indeed negatively impact the attitude towards the recommended brand, intentions to buy are not impacted. Followers’ perceptions of the SMI’s motivations explain these results. Self-disclosure restores trust and in turn, followers’ intentions to adopt the SMI’s recommendations. It may therefore be SMI’s most effective response and in their best interest to disclose, to maintain their influence while increasing their followers’ literacy, hence, empowerment. Beyond offering guidance for SMIs, this study therefore provides recommendations to public policy makers.

이 논문은 스마트 폰, 컴퓨터, 혹은 태블릿PC와 같은 전자기기를 통해서 정보를 구글링(구글로 검색하기)하는 명확하게 현대적인 실천을 검토한다. 구글과 다른 검색엔진뿐만 아니라 온라인 데이터베이스, 사전, 컴퓨터 응용 프로그램과 같은 디지털 인터페이스를 통해 성전(sacred texts)에 접근하는 것이 가능해진 것은 10~15년 전에는 상상조자 할 수 없던 일이다. 이러한 디 지털 도구의 개발은 간접적으로 성전에 다가갈 수 있는 다수의 새로운 경로 를 만들어낸다. 이 논문은 전통적으로 일본의 쇼토쿠 태자 (574~622)가 저술한 것으로 보 는“삼경의소”(三 義疏, 세경전에대한논평)에대해검토한다.“ 삼경의소” 는 한문으로 쓰인 세 권의 불교 주석서를 통칭하는 제목이다. 이 논문은 이들 세 문헌에 대해 구글 검색에서 수집된 정보를 전통적 형식의 불교 주해와 비교하는 방법을 숙고한다. 이들 문헌에 대한 디지털과“비주석적”형식에 초 점을 맞춤으로써 나는 우리가 문헌에 관심을 기울이는 상이한 방법들이 어떻 게 문헌의 의미와 가치를 재생산하는가를 묻는 것뿐만 아니라 그들이 어떻게 연관되고, 서로에게 영향을 주는지를 질문하는 것처럼“삼경의소”에 대한 보 다 포괄적인 이해를 발전시킬 수 있기를 기대한다.

While it was found that consumers’ experience on purchase intention is significantly affected by greater involvement in blogging (Hsu & Tsou, 2011), not many fashion companies use blogs to improve online consumption and relationship with their employee or customer (Fieseler & Fleck, 2013). Further, despite the growing significance of blog communication, there is a lack of understanding for the impact of accumulation of social capital in the blogosphere on the consumers’ attitude and engagement in previous research. This study is designed to address this gap, and particularly the role of three dimensions of social capital (i.e., structural, relational, and cognitive) in understanding blog user’s attitude and engagement. The purpose of this study is to investigate 1) the effect of blog user’s motivation (i.e., perceived usefulness, perceived ease of use, reputation, altruism, enjoyment, community identification) on their level of social capital within the blog 2) the influence of structural social capital and cognitive social on user’s relational social capital and 3) the impact of relational social capital on blog user’s attitude and engagement. Data was collected through a marketing research firm utilizing online survey method. With 530 usable data, the results of this study indicated enjoyment have positive significant effect on structural social capital while community identification have negative significant effect on structural social capital. For the effect of blogging motivation on cognitive social capital, the result showed positive significant effect of perceived usefulness, altruism and community identification on cognitive social capital Further, structural social capital does not have relationship with relational social capital while cognitive social capital has significant effect on relational social capital. The results also indicated that the relational social capital has influence on blogging attitude, which in turn has strong positive relationship with blogging engagement. The findings of this study contribute some useful knowledge about fashion blog and the relationships of the three social capital dimensions to the literature. Also, this study not only provides theoretical insight into understanding the influence of fashion blog user’s motivation on blogging behavior and satisfaction of needs of belong, it also exposes the influence of relationships building in blog community on user’s blogging attitude and engagement. Previous studies focused more on social influence on knowledge sharing motivation, and most of the researchers paid attention to the interaction of cognitive social capital and relational capital. This study employs the knowledge sharing motivation findings of previous studies, and it uses the effective motivation factors to test if they have the same impacts on people’s blogging behavior.

In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men's ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men's fashion style in 21st21st century that reflects changes in men's sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men's personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women's ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others'desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men's beauty and fashion market.

The aim of this study is to establish the activities which are relevant and meaningful to spectators of the Singapore and Korean F1 Grand Prix by examining their blogs. The results revealed the differences of major categories between Singapore and Korea.

The study examines the role of blogs as a source of information about products and services to consumers. A pre-designed questionnaire was used to collect the primary data (experiences) from the respondents. Data was collected from 190 respondents residing in and around the Emirates of Sharjah and Dubai of the United Arab Emirates. The collected data was analyzed with the help of statistical tools such as averages, percentages, factor analysis, Student’s t-test and Structural Equation model. The objectives of this study were to know; · The reasons why consumers of products and services are motivated to use blogs as a source of information, · whether the consumers of products and services share their views and experiences with other bloggers and · The respondents’ future intentions towards blogging. The study revealed the following: § A majority of respondents have the motivation to blog because they are willing to receive comments on what they post about services. § The blogs were convenient to search for information about services and products. § Respondents share information through blogging. For example, they may discuss the symptoms of a disease/-disorder experienced by someone, share information about ready to cook mix products and show keen interest in spending more time blogging in the future.

The purpose of this study was to investigate the status of domestic and foreign power blogs that serve as professional source of information and to clarify the difference of the criteria for the certification and selection of power blogs. The study also analyzed the configuration of contents and the characteristic of categories of the power blogs. Eleven domestic blogs were examined, of which ten were certified as power blogs on several portal sites and one blog was operating in English. Furthermore twelve foreign blogs were examined, of which ten blogs were selected from the graded list of www.alexa.com for the Fashion Power Blog TOP 20 adopted on www.telegraph.co.uk in 2009, and two noticeable blogs were selected additionally. Data were analyzed by both theoretical and exploratory studies. The exploratory study was conducted by fourteen majors, who took interest in the blogs and were divided into two groups to look at the domestic and foreign sites, from 12 October to 12 November in 2010. The types of blogs were classified by frequency analysis of interactivity, interest provision, information provision and purchase capability. The investigators checked the type of the contents of each blog and the frequencies were used for the classification type. The analysis showed that the frequencies were in the order of information provision, followed by interest provision, and purchase capability for foreign blogs, while interest provision was followed by information provision for domestic blogs. Interactivity, interest provision, information provision and purchase capability were generally reflected in foreign blogs. Rather than interest provision and information provision, however, interactivity and purchase capability were reflected relatively weakly in domestic blogs.