This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails ‘Cherry Road’ in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: ‘harmonious’ (β=.214), ‘night lighting facility’ (β=.173), ‘landscape beauty’ (β=.208), ‘lawn care’ (β=.154), and ‘walking trails’ (β=.123). The mean scores of image variables were highest for ‘beautiful’ (5.81), ‘bright’ (5.67), and ‘open’ (5.64). The lowest scores was for ‘quiet’ (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: ‘bright’ (β=.397), ‘refreshing’ (β =.211), ‘cool’ (β=.219), ‘clean’ (β=.182), and ‘natural’ (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

A new spray chrysanthemum cultivar, ‘herry Blossom’was released by National Horticultural Research Institute (NHRI), Rural Development Administration (RDA), Korea in 2007. A cross was made in 2002 between ‘elance’ a spray cultivar with red petals and resistant to white rust and ‘eonja’ a spray cultivar with pink petals. Trials were conducted from 2005 to 2007 for the evaluation and selection of this cultivar, including shading culture in summer and retarding culture in autumn. The natural flowering time of “herry Blossom”is late October, but year-round flowering is possible by shading and lighting treatment. This cultivar is single type flowers with dark pink petals and green flower center and resistant to white rust. It is very stable color of petals when the variety is cultivated under high temperature conditions in summer season. The diameter of flower is 55.0 mm. The number of flowers per stem is 10.5 and the number of petals per flower is 24.0. The days to flowering under the short day treatment is about 45 in spring season.