By increasing awareness of product offers and availability in the consumer’s proximity, Location Based Marketing (LBM) increases relevance of placed advertisements. However, depending on how it is executed, such advertising can also be perceived as intrusive, irritating, or even violating consumer’s privacy. Existing knowledge does not offer clear directions for retailers, who are keen to know of LBM’s effectiveness on sales. In this paper, authors investigate the effects of LBM on application (app) driven revenues of 116 major mobile retailers from around the globe. In particular, we examine the contingency effects of the roles of device as well as privacy needs of the brand audience. Findings reveal that effects of LBM on app-based revenues vary by tactic (inbound vs. outbound), type of device (Tablet vs. Phone), and user type based on brand of app (Android vs. Apple). Overall, this research identifies critical factors for retailers to consider, in order to best monetize their location based efforts. Contributions of the analysis and managerial implications are discussed.

We investigated the antioxidant, physicochemical, and sensory characteristics of dried type sodium-reduced bibimbap using dandelion complex powder (DCP). DCP is known to add moisture to the skin and relieve symptoms of atopic dermatitis. The sodium content of the standard sample was 1,110.87 mg per serving. The sodium was significantly reduced by 30%, resulting in 762.62 mg of sodium for the reduced sodium group (p<0.05). The ash contents of the standard sample group with DCP showed the highest value (3.17%) in all samples and was affected by minerals of DCP (p<0.05). The total flavonoid contents and ABTS radical scavenging activity, indicators of antioxidant, anticancer and antibacterial activities, showed significantly high activities with addition of DCP (p<0.05). In the sensory results, bulgogi and savory flavor of the samples with DCP showed significantly higher values, and samples with DCP received the highest scores for after-taste. All samples were confirmed to be microbiologically safe according to the food code applied to food manufacturers. Pathogenic microorganisms tests were either negative or not detected in all samples.

대공간 스페이스 프레임 구조물은 구조물의 목적 및 설계자의 의도와 함께 다양한 형상으로 구성될 수 있으며, 다양한 구조물 형식에 적용될 수 있다. 그러나 이러한 대공간 스페이스 프레임 구조물의 최적의 부재크기나 형상은 구조 엔지니어의 경험과 반복적인 해석 그리고 시행착오적인 방법 때문에 그 결정이 쉽지 않다. 따라서 본 논문에서는 설계자가 구조물의 최적 형상을 선택할 수 있는 방안을 제시하기 위해 먼저 타원형 및 볼트복합형과 같은 다양한 유형의 스페이스 프레임 구조물이 선정되며, 절점, 좌표 및 부재 생성을 위한 형상생성방법이 고려된다. 또한 스페이스 프레임 구조의 최적설계 절차에서 각 절점 좌표는 높이 변화나 링의 개수에 따라 변하게 되므로 최적설계 과정에서 절점파 부재의 자동생성기법이 적용된다. 다음으로 형상생성방법을 기반으로 한 형상생성모듈은 구조물의 최적화 단계에 앞서 설계자가 원하는 형상을 생성해주는 모듈이며, 최적화 단계에서는 해석 모듈과 최적화모듈이 연계된다. 마지막으로 예제 모델을 통해 형상생성방안 및 최적설계 방안의 효율성을 검토한다.

수로형의 양어시설에서 틸라피아 사육시 성장도 및 사육수의 수질을 파악하여 수경재배시설에 수로형 사육시설의 병용 가능성을 조사하고, 펜타이트 파이프를 이용한 간이 수로형사육시설을 개발하고자 시험을 수행하였다. 폭 2m, 높이 1m,길이 19m의 수로형 사육시설 위에 수경 베드를 설치하고 틸라피아를 양식하였다. 수질은 사육하는데 이상 없이 유지되었고, 수로형 시설에서의 틸라피아의 성장은 원형사육시설에서의 그 것과 대등하였다. 따라서 수경재배시설에 수용할 수 있는 양어시설은 수로형이 적합하며 사육환경이 정상적이므로 수로형 사육시설의 도입이 가능하다고 판단되었다. 또한 양어수경 복합영농어시설은 높이 1 m, 폭 1.4 m, 길이 20 m의 크기로, 기둥은 25mm의 펜타이트 파이프와 사육조는 5m의 PP판넬을 사용하도록 하였으며, biofilter로는 모래를 10cm 정도 채워 작물을 재배하도록 하는 간이수로형 양어수경 복합시설의 구조를 고안하였다.

T-N and T-P in the filtrate from Sludge Treatment Process (STP) was returned to water treatment processing, because T-N and T-P are returned, it makes overload in Advanced Treatment Process. Removal efficiency of T-N and T-P are compared both at using polymer as simple method and at using PFS and polymer as complex method when coagulants was injected in Thickener. In simple method, removal efficiency of T-N and T-P were 95.68% and 99.29% for each. In complex method, removal efficiency of T-N and T-P were 98.07% and 99.90% for each. From the result, removal efficiency of complex method was highly better than simple method. According to increasing of removal efficiency, returned T-N and T-P loading to water treatment process was decreased (Reduced amount of T-N is 0.2309 kg/hr and TP is 0.0145 kg/hr). Also, the amount of a polymer used has been decreased to 80% by using PFS.

In order to construct an Anechoic Chamber satisfying international standards for EMI testing, it has been recognized that the absorption characteristics of the EM wave absorber must be higher than 20 dB over the frequency band from 30 MHz to 18 GHz. In this paper, an EM wave absorber with super wide-band frequency characteristics was proposed and designed in order to satisfy the above requirements by using the Equivalent Material Constant Method(EMCM) and Finite Difference Time Domain(FDTD). The proposed absorber is to attach a pyramidal absorber onto a hemisphere-type absorber on a cutting cone-shaped ferrite. As a result, the proposed absorber has absorption characteristics higher than 20 dB over the frequency band from 30 MHz to more than 20 GHz.