The goal of ecotourism is the conservation of nature, creating benefits for local residents, and providing high quality tourism for visitors. This study investigated: (1) visitors' satisfaction about festival activities and (2) the contribution of ecotourism to the region, specifically visitors' understanding of the local culture and visitors' consumption at this festival. The results of this study were as follows. First, spending time with family was the major reason of visiting this festival. The major visiting pattern of this festival was family, too. Developing family oriented experience programs were required. Second, visitors were quite satisfied with the programs of this festival. Visitors were the most satisfied the International Butterfly Room where visitors can see live butterflies. Third, visitors could understand the local culture in this festival and the county's development strategy is related to butterflies. Visitors could see butterflies even on blankets and pillows of motels, and designs at the bus terminal in Hampyeong county. Fourth, in terms of visitors' consumption at this festival, visitors spent more money on lodging, traffic, entrance fees. Finally, managerial implications for the festival staff were suggested.

The purposes of this study were to investigate visitors' satisfaction and residents' benefits on Hansan Ramie Fabric Ecotourism Festival. The sample of this study was 232. The results of this study were as follows. First, tourists more satisfied with event interesting, variety, and experiences at this festival than residents. Second, It was found that tourists significantly satisfied with understanding of local cultures compared to residents. It was found that tourists spent more money than residents, and the festival contributed to local economy. This study examined only few festival event programs. For the future study, it is necessary to investigate more programs of the festival and examine the determinants factors of visitors' and residents' satisfaction.

The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents’ economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational "Mysterious Firefly Field Trips" contributed to the tourists` educational satisfaction. It was found that these experience programs were very popular. Second, residents` and domestic visitors` satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.