국내 화장품 기업들은 ESG 경영을 통해 환경보호와 환경 관련 문제 해결을 위해 노력하고 있 다. 본 연구는 서울·경기지역의 MZ세대 여성을 대상으로 환경가치관에 따른 업사이클링 화장품의 지각된 소비가치, 구매행동 간의 관계 및 영향력을 분석하였다. 아울러 연구 결과를 토대로 업사이클링 화장품에 관련된 제품개발 및 마케팅 전략 수립을 위한 기초자료를 제공하고자 하였다. 첫째, 각 변수 간의 모두 정 (+)의 상관관계로 나타났다. 둘째, 환경가치관이 높아질수록 업사이클링 화장품의 지각된 소비가치가 높아 지는 것을 알 수 있었다. 셋째, 환경가치관이 높아질수록 구매행동이 높아지는 것을 알 수 있었다. 따라서 업사이클링 화장품에 대한 긍정적 소비가치를 유도하고, 화장품 산업은 관련된 제품개발 및 차별화된 마케 팅 전략 수립을 위한 기초자료로 도움이 될 수 있기를 기대한다.
Local consumption is considered to have a positive environmental and social impact. A new supply chain strategy has been devised to provide small and medium-sized local farms with enhanced efficiency and accessibility: a bidirectional distribution. Bidirectional distribution is a practice of backhauling local produce on emptied wholesale trucks for redistribution through wholesale markets while employing the existing network of rural stores and wholesale suppliers. Building on the cue utilization theory, this study investigated the effect of product information about bidirectional distribution on consumers’ perceived environmental value, personal well-being value, quality beliefs, and community social and economic value.
This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward usedfashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.
There may be not direct path from the psychological selection by the customers to the green behavior owing to the complexity of the green consumption. The specific mode of action still needs being further researched. This paper will research the specific path and mechanism of customer’s green consumption based on VBN theory. Based on a survey of Chinese respondents, environment values bring indirect influence to green customer behavior through individual belief or subjective norm intermediately. However, there are different paths from value to behavior. One path is that egoistic value-subjective norm-green customer behavior while another path is that altruistic value-environment beliefs-subjective norm-green customer behavior which really fits into previous research of VBN theory.
Spatial estimation of environmental variables has been regarded as an important preliminary procedure for decision-making. A minimum variance criterion, which has often been adopted in traditional kriging algorithms, does not always guarantee the optimal estimates for subsequent decision-making processes. In this paper, a geostatistical framework is illustrated that consists of uncertainty modeling via stochastic simulation and risk modeling based on loss functions for the selection of optimal estimates. Loss functions that quantify the impact of choosing any estimate different from the unknown true value are linked to geostatistical simulation. A hybrid loss function is especially presented to account for the different impact of over- and underestimation of different land-use types. The loss function-specific estimates that minimize the expected loss are chosen as optimal estimates. The applicability of the geostatistical framework is demonstrated and discussed through a case study of copper mapping.
Damage to the natural environment is becoming increasingly complex in modern society, expanding to impact not only the environment but also society and the economy. Various systems and policies based on sustainability have been promoted internationally. Legal systems and policies based on evaluation systems such as land environment assessment and urban ecological status maps, have been implemented in Korea. However, most of Korea institutions and policies related to the natural environment have been directed toward the conservation of the natural environment, and restricted to in simple theoretical frameworks with various limitations. Therefore, this study analyzed the definition and value of the natural environment for a fundamental conceptual approach to the valuation of the natural environment. Based on this, we modeled the policy process for a flexible evaluation system suitable for the actual situation of Korea natural environment through a review of the integration of environmental policy proposed in Europe.