The purpose of this study was to compare and analyze dietary self-efficacy and Nutrition Quotient (NQ) according to the degree of food-related content use in university students. From October to November 2022, a total of 332 college students (140 males and 192 females) attending universities in Chungcheongbuk-do were surveyed to collect data on general information, food-related content use level, dietary self-efficacy, and NQ for adults. The average dietary self-efficacy score of the group that did not use food content was 3.08 points, which was significantly higher than the group that watched it sometimes (2.89 points) and the group that watched it often (2.83 points) (p=0.0191). The total NQ score of 48.85 points was the highest among the three groups (p=0.0270). For subjects who responded that they had no experience of eating food at all after using food content, their dietary self-efficacy was 3.03, which was significantly higher than the group with occasional or frequent food consumption experience (p=0.0194). Results of this study can be used as basic data for clarifying the relationship between the use of food-related content and eating habits in university students and for proper eating habits education for university students.

To observe trends over time in the consumers' preference for food purchasing, a content analysis of food advertising in Women's Dong-A was conducted with the five-year intervals from 1968 to 1995. Advertisements for food were classified with the types of foods represented, the types of food products sold, and the types of promotional statements. The results of this study can be summarized as follows: 1. The percentages of advertisements for Ingredients &Condiments group; Fats, Sugars & Desserts group; and Beverages group were peaked in the 1970s; advertisements for Protein foods, Dairy products, and Fruits & Vegetables began to increase in early 1980s; and advertisements for Starch & Cereals stabilized over time. 2. The percentages of advertisements for products classified as Fresh, Frozen and Bottled foods increased linearly; and Canned, Dry products (whether ready-to-eat or required reconstitution) decreased. 3. The percentages of promotional statements about General Health Nutrition and Contains specific nutrients were all very high, although they may decrease in recent decade; promotional statements about Minimizes or Eliminates Certain substances increased linearly over time. 4. The advertisements of Consumer-related statement were very high over time. The proportion of statement about Taste was 60.6% of all advertisements.