Few species on this planet partake in sex for recreational purposes and humans are one of them. What is noteworthy is that humans are the only species with the capability to develop advanced technologies to satiate the need for recreational sex. At present, there are massive advances in technologies in robotics that would suggest that it will not be long before sex work will be robotised. This large jump in technological capabilities brings up ethical, legal, and practical issues with regards to the commercialization of sex, something previously explored by some scholars (See, for example; Döring, Mohseni & Walter,2020; Mackenzie, 2016; Makenzie, 2018; Klein & Lin, 2018). There is a growing literature that deals with how sex robots will be incorporated into the tourism and hospitality industries (see, for example; Yeoman & Mars, 2012). As sex robots become increasingly sophisticated, the ethics, social debate, and practicalities of their incorporation into society will have to be thought through, especially as their impact will not be gender neutral. While the historical roots of the modern mechanization of sex were gynocentric, the current technological innovations are largely aimed at a male consumer. In this research, the authors discuss the state of the art in sex robots, the practical aspects of the incorporation of sex robots into the field of hospitality and tourism, and the impact that such a technological jump will have upon sex tourism and its contribution to the sustainable development of destinations with a transformation of sex tourism into a new paradigm. The authors will conclude explaining the ways in which this technological innovation will impact upon males and females and the interactions between the genders, transforming human connections and hospitality. This research will be the first to discuss how the digital aspects of the new generation of sex robots will impact upon the marketing of automated sex services, since the intimate nature of the supply of services will require marketing finesse unlike other more openly disseminated hospitality services.
성차의학은 성과 젠더의 차이가 정상 상태, 병리기전 및 질병의 특징에 미치는 영향을 중요하게 다루고 있다. 성과 젠더의 차이를 고려해서 질병의 진단, 치료 및 예방을 한다면 개개인은 과학적 근거를 갖춘 최적화된 진료를 받을 수 있다. 여기에서는 담석증, 급성 담낭염, 급성 및 만성 췌장염, 담도 및 췌장암 등의 췌장·담도 질환에서 성과 젠더의 차이에 대하여 고찰하였다. 또한, 임상 및 전임상 연구에서 연구의 계획, 실행 및 분석에 성과 젠더분석을 반드시 포함시켜야 한다는 최근의 정책 방침과 성차의학에 관한 정보를 갖춘 웹사이트들을 소개 하였다. 이 고찰을 통하여 연구, 진료 및 의학교육 분야에서 성과 젠더의 관점을 갖추는 것이 중요하다는 점을 강조한다.
This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.