본고는 고대 자전류를 중심으로 두의에 관련된 어휘를 정리하여 고대 중국의 두의 가 어떤 형태였고, 이것이 한국의 고대 두의와 어떤 차이를 가지는지 살펴보고자 하 였다. 복식문화는 그 사회의 문화 지표이자 시대적 역사성과 공동체의 의식을 계승 한 현실과 가장 근접한 문화적 상징이라고 할 수 있다. 문화는 결코 한 방향으로만 흐르지 않는다. 우리나라의 의복이 중국의 영향을 받지 않을 수 없었겠지만, 일방적 인 중국 복식문화의 수입에만 의존하였다고 생각할 수도 없다. 중국의 두의는 冠‧冕 과 巾에서 발전한 幘이 있고, 冠과 幘이 합쳐진 형태의 巾幘이 있다. 고대 유가 의례 에 관한 문헌에 자주 보이는 弁은 자형의 혼용, 弁 형태에 대한 설명의 상충 등 모 순점을 가지고 있다. 본고는 이를 자형과 고문헌 자료의 편찬 시기 등의 자료를 바 탕으로 한국의 고깔형 弁과의 융합 가능성을 제기하고자 한다.

The purpose of this study was to identify the relationship between perceived value, ethnic identity and purchase intention of ethnic apparel. This study examines how Hanfu (traditional costume of the Han Ethnic Group of China) customers perceive certain types of values (emotional value, social value, uniqueness value, conditional value and perceived value). Then this study determined how customers’ perceptions of these values and ethnic identity were correlated with perceived value, and intention to buy Hanfu. Findings from this study indicated that perceived value and ethnic identity were generally associated with purchase intention of ethnic apparel. Hence, ethnic identity moderated the relationship between perceived value and purchase intention. Finally, compared to emotional value, social value, and uniqueness value, conditional value showed the most influential impact on the perceived value. The findings provide an insight in recognizing factors which play an important role in wearing ethnic apparel. More specifically this research provides insight for traditional apparel marketers to design apparel products and reposition the existing products.

The purpose of this study was to identify the relationship between perceived value, ethnic identity and purchase intention of ethnic apparel. This study examines how Hanfu (traditional costume of the Han Ethnic Group of China) customers perceive certain types of values (emotional value, social value, uniqueness value, conditional value and perceived value). Then this study determined how customers’ perceptions of these values and ethnic identity were correlated with perceived value, and intention to buy Hanfu. Findings from this study indicated that perceived value and ethnic identity were generally associated with purchase intention of ethnic apparel. Hence, ethnic identity moderated the relationship between perceived value and purchase intention. Finally, compared to emotional value, social value, and uniqueness value, conditional value showed the most influential impact on the perceived value. The findings provide an insight in recognizing factors which play an important role in wearing ethnic apparel. More specifically this research provides insight for traditional apparel marketers to design apparel products and reposition the existing products.