기존의 역사공간은 형식화된 전통기법과 잘못 표현된 공간계획으로 역사적 사실의 정확한 전달 기능을 수행하고 있지 못하며 특히 잘못된 역사관을 심어줄 우려가 발생할 수도 있어 개선방안이 필요한 실정이다. 이에 본 연구에서는 우리나라의 대표적인 독립운동가인 윤봉길 의사를 테마로 한 새로운 역사공원 기본계획을 영화적 구성기법인 내러티브기법 을 적용하여 새로운 역사공간으로 계획하고자 하였다. 전체적인 공간 배치는 내러티브 구성기법인 파노라마 구성기법을 적용하였으며 단순한 시간 나열이 아닌 사건 중심으로 공간을 배치하였다. 세부적인 표현기법은 내러티브 구성기법인 에이징(aging), 원근법, 직선배제, 차단, 상황장면구성기법 (Set Figure Show) 등을 적용하였다. 이는 윤봉길 의사의 다양한 업적, 유물, 어록 등을 효과적으로 표현하기 위해 적용하였다. 평지형의 단조로운 경관을 탈피하고 입체적 시설 구성을 통해 공간의 다양성과 효율성을 도모하였다. 위인 중심의 역사공간은 기존의 추모 및 기념을 위한 공간에서 탈피하고 새로운 공공공간으로서의 공간구성방법이 요구되므로 내러티브기법을 적용한 기본계획을 수립하였다.

Purpose - Consumers have memories of their past time that they have not experienced. So consumers want to experience the past time and get pleasure through historical contents such as movies or dramas. This is because the re-created the past time sets the identity of the consumers who live today, and in the process, it give consumers emotional comfort. Consumers do not remember and sympathize with all of their historical time. In general, consumers remember the time that their communities are proud of. As s result, historical content is seen as a hero, and through that, consumers can check their identity. Also consumers experience positive emotions such as self-esteem, gratitude and pride through identification with heroes. That is, through historical contents, consumers can identify themselves and replace the current negative emotions with positive ones. Therefore, this study presents narrative identity and historical nostalgia that can affect positive evaluation of historical contents and suggest the factors the can induce such effects. This study was conducted to explain what the consumption effect of historical content is from a marketing perspective and what constitutes a component of historical content as a factor driving this effect. Research design, data, and methodology - This study has developed a questionnaire with 8 Hypotheses. The Films (‘Masquerade(2012)’, ‘Roaring Current(2014)’, ‘Assassination(2015)’, ‘The Age of Shadow(2016)’) and dramas(‘Six Flying Dragon(2015-2016)’, ‘Mr. Sunshine(2018-2019)’) were used as experimental contents. 268 college students participated in this empirical study, and structural equation model was used to verify hypotheses. Results - Frist, narrative identity affects positive evaluation of historical contents. Nostalgia affect positive evaluation of historical contents. and narrative identity affects positive response of historical nostalgia. Second, character act relevance, circumstance similarity, and character attractiveness have positive influence upon response of narrative identity. Lastly, empathy for story and vividness of representation have also positive influence upon response of historical nostalgia. Conclusion - This study contributes to the theoretical and managemental development of historical contents. This study shows that narrative identity and historical nostalgia are important for success of historical contents. In order for historical content to be successful, it must manage elements of character act relevance, circumstance similarity, and character attractiveness, empathy for story and vividness of representation.