본 연구는 금전욕과 직무성과 및 조직몰입 간의 관계에 있어 기업 윤리가치의 조절효과를 분석하기 위해 광주 및 전남 지역의 27개 기업 318명의 종업원을 대상으로 실증조사를 실시하였다. 분석결과를 요 약하면 첫째, 금전욕은 직무성과 및 조직몰입에 유의한 정의 영향을 주는 것으로 나타났다. 둘째, 기업 윤리가치는 조직몰입에 유의한 정의 영향을 주는 반면, 직무성과에는 유의한 영향을 주지 않는 것으로 나타났다. 셋째, 기업 윤리가치는 금전욕과 조직몰입 간의 관계에 유의적이진 않지만 한계적으로 부의 방 향으로 조절하고 있는데 금전욕이 조직몰입에 미치는 영향은 기업 윤리가치가 낮은 경우에 더 큰 폭으로 나타났다. 가설과는 달리 기업윤리가치는 금전욕과 직무성과 간의 관계에 대해서는 유의미한 영향을 주 지 못하는 것으로 나타났다. 마지막으로 본 연구의 시사점, 한계점과 향후 연구방향에 대해 논의하였다.

The Philippines has been known as the Milan of Asia (Ang & Teo, 1995). This is partly due to the efforts of the Philippine Department of Trade and Industry to highlight the Filipino exporters’ creativity in design in its trade fairs, including the Manila FAME Trade Fair. Filipino firms show their creativity and craftsmanship in various products such as furniture and furnishings, gifts and holiday decorations, garments and fashion accessories for export markets at the Manila FAME. As part of the national promotion efforts, Manila FAME has become a national pride because it advertises the Philippines as a design and lifestyle destination (Ang & Teo, 1995). Filipino exporters join the Manila FAME to promote this image as well as to promote their firms to various importers who attend this trade fair. To find out whether they join to promote the country’s image or to promote their firms, 130 Filipino exporters were interviewed using person-assisted questionnaires last October 17-20, 2013 in Manila, Philippines. The study also aimed to identify factors that encouraged Filipino firms to join the Manila FAME. Using factor analysis, results showed that the factors that encouraged Filipino firms to join the Manila FAME were as follows: Sales and Buyers (F1), Information-Gathering (F2), Locating Distribution Channels (F3), Company Image-Building (F4) and Country Promotion (F5). Except for Country Promotion (F5), the four factors validate Hansen’s model for measuring trade performance (Hansen, 2004). Discriminant analysis was performed to find out if there are differences among these factors. The results showed that Sales and Buyers (F1) had the strongest influence on achieving the exporters’ trade fair objective while Country Image-Building (F5) had the weakest link. This implies that firms prioritize Sales and Buyers (F1) rather than Country Image-Building (F5). Is it love of money or love for country? Although both factors would encourage firms to join the Manila FAME, love for money would exert the strongest influence over love for country. The results validate the profit-maximization theory that states that firms behave to maximize profits (Sautet, 2000).