This study aims to survey current chicken industry and the status of technology based on the KAFACI project on the promotion of good management for increased productivity of market oriented small scale chicken producers in Nigeria. The agricultural sector has been identified as a virile sector with varieties of opportunities for the much sought diversification of revenue base and employment generation in Nigeria despite the dominance of smallholder farmers. The chicken enterprise has being a component of the livestock industry showing increasing importance. Growing entrepreneurships for sustainable growth of the industry requires investigating the prevailing environment in market-oriented chicken production in Southwest Nigeria. This study investigated the production practices, constraints of market oriented smallholder chicken farmers. Data were generated through farm survey of 240 farmers selected by multi-stage sampling techniques from 5 out of 6 states in the Southwest. Data were analyzed using descriptive statistics. The study shows a population of famers dominated by male 76.7% and average year of education of 13.88years. Foundation stock of birds are prominently sourced from commercial hatcheries (75.8%) and reared under intensive management system (87.8%). Majority of the farmers (46.7%) are into rearing of layers, broilers and cockerels with an average stock size of 449, 157 and 158 birds respectively. Birds are fed twice daily (74.8%) on compounded ration by 95.4% of the farmers. Major production constraints are high feed cost (32.1%), shortage of capital (30.0%) and poor access to market (25.4%). However, 96.7% of the farmers considered the enterprise profitable.

While the relationship between market orientation and new product performance has been extensively investigated, the mechanism by which market orientation contributes to new product performance was further studied in a business-to-business context. We developed a set of alternative research models to examine the roles of timing of entry and positional advantage in the market orientation—new product performance relationship. The results showed that industrial firms’ positional advantage is a key step in the process. Market orientation does not directly influence new product performance. Instead, market orientation helps to establish a firms’ positional advantage, which, in turn, positively influences new product performance in the marketplace. Timing of entry, shown to be an outcome of positional advantage, is not a determinant of new product performance in the business-to-business context. The findings revealed that market-oriented firms achieve superior new product performance through thoughtfulness indicated by a well-defined positioning strategy, not rapidity of action.

그동안 해외직접투자의 결정요인에 관한 수많은 연구들이 수행되어져 왔다. 그러나 연구결과가 일관성을 띠지 못한 것으로 나타났다. 물론 이러한 상이한 연구결과는 투자기업의 국적에 따라 달라 질 수도 있지만, 투자 형태의 상이성에서 비롯된다 할 수 있다. 본 연구에서는 국내기업의 해외직접투자를 투자 목적에 따라 현지시장지향형과 수출지향형으로 구분하고, 이들 양 형태간에 주요 결정요인의 상이성을 분석하였다. 분석결과, 시장관련 입지우위, 생산관련 입지우위, 정치적 위험에 있어 이들 두 투자 형태간에 유의적인 상이성이 있는 것으로 나타났다. 또한 내부화 수준도 이들 두 형태간에 상이성을 보였다. 이러한 연구결과는 앞으로 해외직접투자이론의 정립이나 해외직접투자 성과 또는 해외직접투자가 본국이나 현지국에 미치는 영향과 관련한 연구에 있어서도 해외직접투자 프로젝트 형태별로 구분해서 수행되어져야 함을 시사하는 것이다.