Clothing, as a signsystem, implies many different meanings according to different circumstances. Korean fashion designers’ designs also imply various meanings. Therefore, the purpose of this study is the exploration of Korean fashion designers’ design characteristics through Greimas’ Semiotic Square. As sublimity is the most representative characteristic of modern fashion design, this study discusses the in-depth aesthetic meaning innated in Korean fashion design through the semiotic square proposed by Greimas. To fulfill this goal, Korean fashion designers were sought after on the internet; consequently, four Korean designers became subjects for the analysis. Their collections were analyzed according to predefined criteria adopted and modified from previous studies. Sublimity characteristics were applied to Greimas’ and Floch’s semiotic squares for further interpretation. Results of the study indicate that sublimity, which is typically found in Korean fashion designs, varies depending on different points of view. In terms of culture, this study discovered a relationship of contrariety between sublimity and beauty. This finding opposes the theory of Greimas’ semiotic square, in which sublimity stands as a contradictory of the technician. According to the culture industry theory, suggested by Held, the technician is an implication of sublimity. Through a technician, sublimity may pose as a complementarity or implication of beauty. Finally, sublimity might substitute beauty as well; furthermore, it constitutes practical valorization in the semiotic square of Floch. Moreover, the artist present as a ludic valorization stands as a contradictory, while art, serving as a utopian valorization, enacts as a contrary.

The language of architecture is a kind of tool which helps people to experience the environment not as the thing itself but as a meaningful one. It, gathered by place, constitutes 'genius loci', as the existential structures. It, in other words, gives a thing 'cognitive quality', and serve people to 'dwell' because 'a place is a gathering thing with concrete presence.' Our environment, only when it possesses the language, presents itself as a namable thing or an understood world. Such a meaningful identification is dwelling. The modern world is a complex melting-pot. It is 'complexities' and 'contradiction'. The language of architecture is never created, rather it is selected by needs of the time and the place. In this sense, architectural design means discovery and interpretation of the poetic order of architypal form and style, and the poetic order is a way for people to dwell in the humanistic sense. These reminds me of Martin Heidegger's statement : 'Architecture belongs to poetry, and its purpose is to help man to dwell.'

이 논문의 목적은 디지털 게임 플레이에서 나타나는 기호 해석 과정을 설명하고, 각 해석 주체의 해석 의도를 통해 나타나는 의미의 층위를 규명하는 데 있다. 디지털 게임의 일차적인 저자는 게임 디자이너이며, 여기에 플레이어의 활동이 더해짐으로써 텍스트의 의미가 비로소 실현된다. 플레이어는 게임 텍스트에 존재하는 기호 해석을 통해 게임 플레이를 진행하며 이 과정에서 게임 텍스트를 일차적으로 만든 디자이너의 의도와 이것을 플레이하는 플레이어의 의도가 뒤섞이게 된다. 디자이너는 생산한 기호가 플레이어의 올바른 행위를 유발하기를 바라고 플레이어는 기호를 올바로 해석하여 자신의 의도대로 플레이를 진행시키기를 원한다. 이에 본고에서는 각 주체의 의도 실현 양상을 다섯 가지로 나누어 살펴보고, 특히 플레이어의 의도에 따른 텍스트 생성을 살핀다.