The purpose of this study was to analyze structural relationships with regard to the effect of customer integration, which is a type of integration in the supply chain, and market orientation of supply chain on the resulting change in the supply chain and management performance. The results of analysis in this study are as follows: First, customer integration and market orientation had a positive effect on reducing the flexibility and uncertainty of SCM. The decreased flexibility and uncertainty of SCM had a positive effect on non-financial performance, which also had a positive effect on financial performance. Second, customer integration and market orientation had a positive effect on financial and non-financial performance indirectly by decreasing the flexibility and uncertainty of SCM. Third, the effect of customer integration and uncertainty of SCM on the flexibility of SCM changed depending on the position in the supply chain; the effect was larger in the distribution group. The implications based on the analysis results are as follows: It is expected that the ability to deal with market changes in the overall supply chain is improved by laying the foundation for cooperation through establishing information infrastructure, including sharing information with trade partners and integrating systems, and implementing customer integration based on these achievements. It is also necessary to consider the business types and characteristics of individual companies in establishing information infrastructure.
The purpose is to identify the impacts of internal and external integrations in an automotive supply chain in Thailand. Data are collected from automotive firms in Thailand and are analyzed using structural equation modeling (SEM). The result indicates that both internal and external integrations are significant factors affecting market flexibility.
As companies were concerned with developing green logistics and environment, most logistics concerned functions like packaging, loading, storage, transportation and IT studies are active in study. Even if active in research studies, companies still recognized that logistics cost increases as green concepts are applied. For the efficient execution of green logistics management, it is absolutely necessary but difficult to build an optimal logistics system where each function is smoothly interacted through the proper integration and the link of various logistics functions and partners. This study aims to development of green logistics through integration of supply chain functions and partners. With this aim of study, case studies with analysis of embodiment, planning and operations for supply chain of companies are carried out.