Despite a growing interest of value capture in the phenomenon of open innovation (OI), empirical evidence documenting the link between new product development (NPD), OI practices, and market performance is scarce. Drawing on organizational learning, NPD, and OI literature stream, this paper conceptualizes a framework in which open product innovation (OPI) practices are disentangled into two types: pre-launch OPI (which occurs before a new product is launched) and post-launch OPI (which occurs after a new product is launched). Specific types of OPI practices – technology in-licensing (i.e., pre-launch OPI) and product upgrades (i.e., post-launch OPI) – during the NPD process are expected to influence market performance of new products independently and interactively. This paper empirically analyzes the secondary data related to product innovation and market performance of 536 mobile games that were developed and launched by 265 local and global firms in South Korea. The results support hypotheses and indicate that NPD projects that engage in technology in-licensing by both local and global firms lead to better market performance than NPD projects that do not engage in. Furthermore, the more product upgrades that NPD projects employ during product life cycle, the better market performance. Finally, the involvement of active product upgrades strengthens market performance of global NPD projects that develop new products internally. The results regarding the role of pre-launch and post-launch OPI mechanisms contribute to research on OI and NPD, and also inform managers as to what product innovation practices are recommended to improve market performance of NPD projects.

본 국제회의는 Patent Litigation: U.S. and Korean Perspective에 대한 것으로서 국제적 특허권침해분쟁이 발생하였을 경우 이를 어떻게 대처하며 이를 해결하기 위한 절차로서의 법원에서의 소송이나 미국의 ITC절차에 대한 논의가 주를 이루나 본인은 이러한 논의에 대한 간단한 배경설명으로 국제기술도입계약은 일반적으로 한국에서 어떻게 규제되었으며 어떠한 분쟁들이 발생하였는지 간단히 살펴서 계약의 협상단계에서 분쟁의 발생가능성을 줄일 수 있을지 살피고자 한다.

Technology is unevenly distributed across countries, thus constituting an entry barrier. Under several simplifying assumptions, technology licensing strategies among incumbent and entrant firms in the intermational context are analyzed. First, in a model with two monopolistic firms, the conditions for licensing to occur are elaborated as a function of the costs of the two firms. Licensing is likely to occur only when the entrant has a more competitive cost position than the incumbent to compensate for the royalty payment. However, if the incumbent has much lower marginal cost than the entrant, the incumbent has an incentive not to license the technology. Second, a new set of issues arises when multiple potential licensors are considered. The maximum and minimum values of the royalty payment decrease as the number of incumbents with the technology increases. Moreover, each incumbent has an incentive to sell the technology before other incumbents do, which leads to a Prisoner`s Dilemma situation. Third, in the case of multiple licensees, a potential entrant`s willingness to pay for a license depends upon the strategies of other firms. The optimal pricing strategy of the licensor is identified.

The paper aims to evaluate the combination of strategies that influence the success of New Technology Based Firms (NTBFs) located in isolated areas with resource constraints. We utilize the Kauffman Firm Survey to construct a subset of 224 firms operating in primary metal manufacturing industries and who are located in non-thriving areas. We focus on the impact of technological strategy, in the form of Inward Technology Licensing (ITL), combined with financial strategy, in the form of increased financial slack. Using a negative binomial-specification technique to model these relations, we find that ITL positively impacts internal innovation in the firm and this relation is strengthened by the presence of greater financial slack. This positive impact of financial slack supports the behavioral theory of the firm rather than agency theory in that financial slack enables further innovation rather than stifling it. This research confirms the importance of resource acquisition, suggesting that entrepreneurs may utilize external sources of knowledge in an effort to build a favorable situation when facing the challenges of location. Finally, by presenting evidence showing the compatibility of a financial strategy with a knowledge strategy (ITL), this study emphasizes the importance to entrepreneurs of choosing the proper combination of varying strategies.