허영심은 청소년들이 어떤 사람으로 성장할 수 있는지 결정하는 중요한 요소이다. 이는 주로 청소년 기 교육 과정에서 허영심 자체가 위험하기 때문이다. 청소년기는 성인기에 접어드는 준비기이다. 이 시기의 교육이 제대로 이루어지지 못한다면 그들의 미래에 큰 영향을 미칠 수 있다. 칭찬과 인정받고 싶어함, 자신의 우월성 과시, 권력 추구 등은 청소년기의 특징이면서 곧 허영심의 표현 양상이다. 무조건적인 권력의 경쟁은 폭력과 비극을 초래한다. 청소년들 사이에서 일어나는 학교폭력은 바로 허영심의 결과물이다. 이런 문제를 피하고 청소년들을 건강한 성인으로 성장시키기 위해 본 연구는 소설을 활용한 청소년들의 허영심 치유 방안을 마련하고자 한다. 김성한의 ｢개구리｣는 개구리 세계의 우화를 통해 인간 사회의 비극을 보여준다. 독자들은 이 소설을 통해 권력욕망이 허영심을 유발 하는 원인이며, 허영심이 폭력과 비극을 초래한다는 사실을 알 수 있다. 또한 이 소설 중의 등장인물과 독자 자신을 비교함으로써 자아 성찰도 할 수 있다.

In recent years, compulsive social media use has become an increasingly serious issue in the society. On the one hand, such compulsive behavior could even be viewed as a psychiatric disorder, as it may cause negative psychosocial and professional consequences (Aladwani and Almarzouqand, 2016). On the other hand, excessive involvement in social media may have a positive side—customer engagement which refers to “a customer’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers” (van Doorn et al., 2010, p. 254). Of particular interest, a behavioral dimension of engagement consists of vigor or “a customer’s level of energy and mental resilience in interacting with a focal engagement object”, and interaction or “the two-way communications between a focal engagement subject and object. The latter two dimensions” (Brodie et al., 2011, p. 257). In a computer-mediated context, this behavioral dimension of customer engagement implies continuous and repeated contact via social media. However, to our knowledge, little research has addressed the relationship between compulsive social media use and customer engagement. Against this background, this study first tests an explanatory model focusing on customer engagement, compulsive social media usage, and compulsive buying. Then, the study examines the moderating role of narcissism and vanity on the model. The data is collected from an online survey with general consumer sample in the UK. On this basis, we validate the model via structural equation model. In closing, we offer a discussion of the theoretical and managerial implications.

The purpose of this study was to identify the determinants of decision-making confidence of clothing. As determinants, this study examined consumer susceptibility to interpersonal influence, vanity, and clothing knowledge. Data were collected through surveying university students in Seoul metropolitan area using convenience sampling method. Out of 324 distributed, 300 useful questionnaires were returned. The results showed that identical conformity among consumer susceptibility to interpersonal influence factors significantly influences, both directly and indirectly, decision making confidence through vanity. Although normative conformity does not influence decision-making confidence directly, it does significantly influence decision-making confidence indirectly through influencing vanity and clothing knowledge. The results suggest clothing is a manifestation tool for managing public self, which finally leads to increased clothing knowledge and decision-making confidence of clothing. These findings may be used by marketers in developing strategies for product development and promotion.