This study present base data for development of vinegar-based source and marketing strategies for penetration of the global market for local source companies by comparing and analyzing the awareness and choice factors of vinegar-based sauces by foreign consumers. Preference (p<0.05), matching food (p<0.001), number of purchases (p<0.001), place of purchase (p<0.001), information source (p<0.001), importance of selective attributes (p<0.05), and most frequently purchased vinegar-based sauces (p<0.01) differed significantly according to nationality. There were also significant differences by nationality in purchase intention (p<0.05), packaging (p<0.001), and purchase considerations (p<0.001) of naturally fermented vinegar-based sauce. Developing of vinegar-based sauces and menus should be combined so that it suitable for the food culture of each country.

The purpose of this study was to provide basic data for development of vinegar-based sauce and menu for foodservice institution and restaurant. To accomplish this, importance-performance analysis (IPA) was adopted as the major research method by analyzing the overall perception and characteristics of purchasing of vinegar-based sauce. A significant difference was detected in all items except package design for importance and satisfaction (p<0.01). Highest importance and satisfaction were determined for taste and convenience, respectively. Price and additive belonged to quadrant 2, where level of importance is low but satisfaction is high. Preference and satisfaction showed significant differences in all items (p<0.05). Meat and seafood belonged to quadrant 2 where level of importance is low but satisfaction is high. Developing a variety of vinegar-based sauces that meet consumers' well-being needs is needed

TV방송이 식초의 인지도에 미치는 영향을 조사하였다. 조사대상은 남자 , 여자 였으며 식품관련학과 재학생이 , 비전공 재학생 였다. TV프로그램 시청전 식초에 관하여 '잘 알고 있음'이 , '조금 알고 있음'이 , '전혀 모름'이 였다. 방송 시청 후 식초에 대한 인식 변화가 '매우 큼'이 , '보통'이 , '전혀 영향 없음'이 였다 성별, 전공에 따른 유의적인 차이는 없는 것으로 나타났으나 방송시청이 식초의 인지도 변화에 매우 큰 영향을 나타