DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR - koreascholar

논문 상세보기

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401226

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.984-985

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

banking satisfaction trust equity quality perceived value

목차

ABSTRACT
Main References

저자

Catarina Marques(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Teresa Calapez(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Nelson António(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Margarida Ribeiro(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)

같은 권호 다른 논문