DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR - koreascholar

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DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401226

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.984-985

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

bankingsatisfactiontrustequityqualityperceived value

목차

ABSTRACT
Main References

저자

Catarina Marques(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Teresa Calapez(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Nelson António(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
Margarida Ribeiro(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)

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