This study aims to find methodical similarities between pop art and Robert Venturi's works. Pop art and Robert Venturi's works gave attention to periodical changes and wanted to communicate with the public. This study approaches a topic from psychological viewpoints, especially visual dissonance. The results are as follows: 1. Manufactured Products ; Commercial Ornaments → Character Changes in Experienced Stimulation 2. Daily Elements ; Traditional Elements(Classic) → Contextual Effect of Canonic Representation In these cases, visual dissonance attracted a lot of public attention, and people would develop new meanings of objet. Pop art and Robert Venturi's works indicated value change in post-industrial society, therefore, this study can help to understand the correlation.

Abstract
1. 서 론
    1-1. 연구의 배경
    1-2. 연구의 목적과 내용
2. 선택적 집중과 시각적 부조화
    2-1. 시각의 선택적 집중
    2-2. 시각적 부조화
3. 팝아트
    3-1. 익숙한 자극의 변화
    3-2. 맥락의 변경
    3-3. 소결
4. 로버트 벤추리의 건축
    4-1. 건축이론
5. 사례 분석
    5-1. 익숙한 자극의 변화
    5-2. 맥락의 변경
6. 맺음말
References

• 신유림(이화여자대학교 건축학과 박사과정) | Shin Yoo-Rim Corresponding author
• 임석재(이화여자대학교 건축학과 교수) | Yim Seok-Jae