VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE? - koreascholar

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VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/434492

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.290

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencers Influencers Instagram Authenticity Self-identity Trust Trust Transfer Theory Beauty Industry

저자

Jade Verbeek(University of Pretoria)
Danita van Heerden(University of Pretoria)

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