한국식품영양학회지 Vol. 35 No. 2 (p.150-158)

신선편의 농산물 소비 현황 및 만족도 조사

Consumption and Satisfaction with Fresh-Cut Produce in Korean Adults
키워드 :
fresh-cut produce,consumption,satisfaction,adults

목차

Abstract
서 론
연구대상 및 방법
   1. 연구대상 및 기간
   2. 조사방법 및 내용
   3. 통계분석
결과 및 고찰
   1. 일반사항
   2. 신선편의 농산물 구입 여부 및 이유
   3. 신선편의 농산물 구입 시 고려요인
   4. 신선편의 농산물 만족도
요약 및 결론
References

초록

The purpose of this study was to assess consumption and satisfaction with fresh-cut produce in Korean adults. In this study, an online survey November 9~13, 2020 was conducted with 982 Korean adults age 19~64 (490 males and 492 females) with experience in purchasing fresh-cut produce in the past year. Among all respondents, the percentage with experience in buying ‘washed or peeled vegetables’ was the highest (71.18%), followed by those in buying ‘packaged salads/sprouts/ssam vegetables’ (64.15%), ‘pre-cut fruits/fruit cups’ (59.98%), ‘pre-cut or minced vegetables’ (56.01%), and ‘washed or peeled fruits’ (53.67%), respectively. Among the types of fresh-cut produce, ‘packaged salads/sprouts/ssam vegetables’ showed the highest satisfaction score at 3.73 pts, and the overall satisfaction score of fresh-cut produce consumption was also 3.73 pts. Compared to male respondents, female respondents showed a significantly higher percentage of respondents that purchased ‘packaged salads/sprouts/ssam vegetables’ (p=0.0409), significantly higher satisfaction scores (p=0.0124), and a higher percentage of respondents considering ‘freshness’ important when purchasing (p<0.0001). Additionally, the group with high household income comprised a significantly higher ratio of respondents considering ‘eco-friendly or organic status’ important. The study results may facilitate identify areas for improvement of fresh-cut produce in the future.