본 연구는 기업 ESG경영이 소비자의 행동의도에 미치는 영향을 알아보고 가치소비의 매개효과를 검증하 고자 하였다. 이를 위해 기성세대와 다른 그들만의 독특한 특성에 따른 소비성향으로 소비시장의 주축으로 등장하고 있는 MZ세대 소비자와 이들과 밀접한 소비연관성을 가진 뷰티기업을 대상으로 연구를 진행하였 다. 전국에 거주하는 1988년생부터 2006년생까지 250명의 MZ세대를 표본으로 추출하여 설문조사 후 빈도분석, 기술통계, 상관관계분석, 탐색적 요인분석, 단일회귀분석 및 Bootstrapping 분석 등을 수행하였 다. 분석결과, 뷰티기업의 ESG경영은 MZ세대 소비자의 행동의도에 영향을 미치고 가치소비는 매개효과 가 있는 것으로 나타났다. 특히 뷰티기업 ESG경영의 하위변수 중 거버넌스 수준이 높을수록 가치소비가 증가하며 행동의도가 높아지는‘상승’의 매개효과가 있음을 알 수 있었다. 이러한 결과를 바탕으로 기업 ESG경영의 촉진을 위한 MZ세대 소비자 중심 가치소비의 전 사회적 확산을 위한 정책적 함의를 제시하 였다.

This study aims to identify factors influencing clothing consumption behavior among college students, focusing on body image perception and self-esteem. Data were collected from 207 students at two universities in Jinju city, using a structured questionnaire from July 1 to August 20, 2024. The data were analyzed using descriptive statistics, t-tests, ANOVA, Pearson’s correlation coefficient, and multiple regression analysis with SPSS 23. The study found moderate levels of body image perception, self-esteem, and clothing consumption among the college students. A negative correlation was found between body image perception and self-esteem r=–.372, p=<.001). The regression model for factors influencing clothing consumption behavior was significant (F=6.33, p≤001), with self-perception of body shape (β=–.257, p=.015), body image perception (β=.241, p=.001), age (β=–.183, p=.008), and academic major (β=.153, p=.025) as significant factors. These variables explained 16.2% of the variance. The results suggest the need for programs that prevent body image distortion and promote positive body image perception among college students, as well as guidance to encourage rational clothing consumption behavior. This study is significant in examining the clothing consumption behavior of college students and will serve as fundamental data for developing desirable programs based on the study results.

This study examined domestic consumption trends in the development of mushroom-based alternative food products. It found that 85.5% of consumers were aware of alternative foods, with a higher recognition rate among younger age groups and variations based on household composition and monthly income. Additionally, 70% of consumers familiar with alternative foods had tried them. Among those who had not, taste (16%) and purchasing challenges (15%) were the primary barriers. Minced meat was the most commonly consumed alternative (25%), while dumplings (7%) and burgers (1%) were less popular. Notably, dumplings and burgers showed the highest potential for development using mushroom-based ingredients. These findings provide valuable foundational data for advancing mushroom-based alternative food products.

본 연구는 케이팝(K-pop) 시장의 성장과 확산에 따른 20대 청년층의 케이팝 소비 현상을 볼터와 그루신의 ‘재매개’ 개념을 중심으로 분석하였다. 문헌 연구와 2차 데이터 분석을 활용하여, 기존 공중파 방송과 유튜브 같은 뉴미디어 플랫폼 간의 상호작용과 재매개 과정을 살펴보았다. 연구 결과, 케이팝 콘텐츠는 기존 미디어에서 뉴미디어로 재매개되면서 20대 청년층의 소비 패턴에 중 요한 변화를 가져온 것으로 나타났다. 음악 공연은 오프라인에서 온라인 플랫폼으로 이동하면서 시간과 장소의 제약을 넘어 더 넓은 접근성을 제공하게 되었으며, 직캠과 같은 개인화된 콘텐츠의 대중화는 팬들의 선호도를 반영하여 케이팝 콘텐츠 소비를 발전시켰다. 더불어 피지컬 음반에서 플랫폼 음반으로의 전환은 새로운 기술을 접목하여 전통적 음반 형식을 재구성한 사례로, 20대 청년층의 구매 패턴에 큰 영향을 미쳤다. 나아가 VR, AR/XR과 같은 기술을 활용한 케이팝 콘텐츠 는 팬들과의 상호작용을 강화하며 새로운 소비 경험을 창출하였다. 이러한 변화는 뉴미디어 환경 에서 재매개가 케이팝 콘텐츠 소비를 다각화하고 글로벌 확산을 촉진하는 데 중요한 역할을 하고 있음을 보여준다. 본 연구는 케이팝 산업 관계자들에게 현대의 뉴미디어 환경에서 소비자의 콘텐 츠 접근성 및 활용성을 고려한 전략 수립에 대한 시사점을 제시하고자 한다.

This study aimed to understand the needs of consumers in the meal kit market and determine the impact of meal kit selection attributes according to the consumption behavior of single-person households on purchase decisions and satisfaction. A summary of the results of this study is as follows: First, the most frequent purchase frequency of meal kits was 2 to 3 times a month. The reason for purchase was that it was easy to consume, and the most common purpose of purchase was for consumption. Second, four factors, including health, convenience, taste, and economics, were derived as a result of a factor analysis of meal kit selection attributes. The difference in meal kit selection attributes according to age groups revealed that those in their 20s had high scores with respect to health and taste factors, and economic factors appeared statistically significant. Third, an analysis of the meal kit product selection attributes showed that health and taste factors had a positive influence on satisfaction. This can be said to reflect the tendency of single-person households to give weightage to healthy eating and to purchase products that can be consumed conveniently.

This study aims to develop effective strategies for stimulating seafood consumption in the growing young children market, particularly at a time when interest in healthy eating is increasing. To achieve this, data from the 2023 survey on changes in seafood consumption behavior of 1,000 domestic consumers by the Korea Disease Control and Prevention Agency were utilized. The analysis was conducted using an ordered probit model, along with T-tests and chi-square tests to examine the determinants of seafood consumption. The results indicated that the presence of young children in a household significantly influences seafood consumption. This is largely due to the perception that seafood is beneficial for the health and safety of infants and toddlers. Households with young children prioritize food safety and convenience, showing a preference for pre-processed seafood, while households without young children tend to purchase unprocessed seafood and prepare it themselves. This study highlights the impact of having young children on seafood consumption and purchasing behavior, providing valuable insights for the development of targeted seafood marketing strategies and policies.

In a situation where the importance of eco-friendly fashion is growing, this study adds to the needed research by analyzing consumption value satisfaction factors, brand image, and repurchase intentions of eco-friendly fashion products. During the investigation, the impact of gender was also accounted for to establish an effective marketing strategy. In June 2024, 250 surveys were evaluated from domestic consumers with experience purchasing eco-friendly fashion products. Descriptive statistical analysis, factor analysis, reliability analysis, and regression analysis were performed. Five factors were measured to determine satisfaction with the consumption value of eco-friendly fashion products: emotional value, functional value, social and situational value, passive value, and rare and eco-friendly value. Empirically subdividing satisfaction with eco-friendly fashion as recognized by consumers reveals meaningful findings about consumption value. Among the factors of consumption value satisfaction with eco-friendly fashion products, functional value, social and situational value, and rare and eco-friendly value all positively affected repurchase intention. The consumer’s gender also made a difference in satisfaction. Considering these results, the marketing effect of eco-friendly fashion can be increased. This study will be able to increase the ESG management effect of fashion companies. By performing ESG management, the fashion industry can achieve social and environmental responsibility along with sustainable growth.

This study aims to develop a deep learning model to monitor rice serving amounts in institutional foodservice, enhancing personalized nutrition management. The goal is to identify the best convolutional neural network (CNN) for detecting rice quantities on serving trays, addressing balanced dietary intake challenges. Both a vanilla CNN and 12 pre-trained CNNs were tested, using features extracted from images of varying rice quantities on white trays. Configurations included optimizers, image generation, dropout, feature extraction, and fine-tuning, with top-1 validation accuracy as the evaluation metric. The vanilla CNN achieved 60% top-1 validation accuracy, while pre-trained CNNs significantly improved performance, reaching up to 90% accuracy. MobileNetV2, suitable for mobile devices, achieved a minimum 76% accuracy. These results suggest the model can effectively monitor rice servings, with potential for improvement through ongoing data collection and training. This development represents a significant advancement in personalized nutrition management, with high validation accuracy indicating its potential utility in dietary management. Continuous improvement based on expanding datasets promises enhanced precision and reliability, contributing to better health outcomes.

This study responds to literature calls to investigate the different social and psychological antecedents of negative consumer emotional well-being in the context of the health crisis Covid-19. We perform a path analysis on a sample of Australian consumers during the Covid-19 lockdown. We find that social norms and word-ofmouth increase consumer fear-of-missing-out which in turn fuels panic buying behavior. Such behavior is moreover spurred by positive motivations to panic buy. By contrast, we find that consumer ability to self-regulate during Covid-19’s reduces their tendencies to succumb to panic buying. We moreover find that such self-regulation is enhanced through sustainable product consumption behavior during Covid-19. Lastly, it was found that panic buying has a negative influence on emotional well-being of consumers. Implications of our findings for theory and future research directions are provided.