This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword “vegan fashion” were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

아버지의 음주실태와 관련하여 문제음주군과 정상음주군을 조사하고, 로지스틱 회귀분석을 통해 문제음주를 유의미하게 예측할 수 있는 개인 적 특성, 가족관계 특성, 사회경제적 특성 요인을 분석하였다. 이를 위해 30-50대 아버지 149명을 대상으로 온라인 설문조사를 실행하였으며, 연 구의 목적과 활용방안 등에 대해 설명하고 연구에 대한 동의를 얻은 이 후 조사하였다. 아버지의 문제음주를 유의미하게 예측하는 개인적 특성 은 ‘자아존중감’이었고, 가족관계 특성은 ‘배우자의 정서적 지지와 도움’ 이었다. 아버지의 사회경제적 특성은 문제음주와 관련하여 유의미한 예 측변수가 아닌 것으로 나타났다. 연구 결과를 바탕으로 아버지 대상의 문제음주 개입상담 및 교육 프로그램 등에서 중점을 두어야 할 활동 내 용을 제안하였다.

This study deals with the application of an artificial neural network (ANN) model to predict power consumption for utilizing seawater source heat pumps of recirculating aquaculture system. An integrated dynamic simulation model was constructed using the TRNSYS program to obtain input and output data for the ANN model to predict the power consumption of the recirculating aquaculture system with a heat pump system. Data obtained from the TRNSYS program were analyzed using linear regression, and converted into optimal data necessary for the ANN model through normalization. To optimize the ANN-based power consumption prediction model, the hyper parameters of ANN were determined using the Bayesian optimization. ANN simulation results showed that ANN models with optimized hyper parameters exhibited acceptably high predictive accuracy conforming to ASHRAE standards.

This project adopts the grounded theory research method. It takes consumers as the research object. It focus on the motivating factors that influence Chinese tourist who concerns health and wellness. The study found that the factors that motivate Chinese consumers to make health and wellness tourism consumption decisions include three main categories: excellent ecological living environment, adequate living security conditions, and compliance with psychological expectations. Based on this, a scientific path for the development of China's health care enterprises is proposed. This topic innovates the research methods and perspectives of health and wellness tourism, which is helpful for health and wellness tourism enterprises to formulate scientific development plans and improve corporate innovation and performance levels.

This study was conducted to investigate whether there were differences in eco-friendly food, home meal replacement (HMR) purchases, and eating-out behavior according to the level of agri-food consumer competence. The data for the study were extracted from main food consumers (n=3,321) in the 2022 Food Consumption Behavior Survey. The competence index was divided into awareness-attitude-practice items, and three groups were classified by competence level. The results showed an agri-food consumer competency score of 70.62, with the highest score for awareness (73.96), followed by practice (69.28) and attitude (66.18). The frequency of purchasing eco-friendly food was higher in the excellent group compared to other groups, and quality and price satisfaction was higher with higher competency (p<0.001). Regarding HMR, the results showed that the shortage group had the lowest HMR consumption rate, and satisfaction decreased as competence decreased (p<0.001). The main reason for eating-out was to enjoy food in all groups (59.0%), followed by a lack of cooking time in the excellent group (15.7%) and hassle with food preparation in the moderate and shortage groups (17.3%, 16.6%) (p<0.001). In short, agri-food consumption competency showed differences by contents and components, and differences in food purchases and eating-out behavior by competency level were found.

This study was undertaken to provide basic data to aid product development and marketing by identifying purchasing behaviors and performing Important Performance Analysis (IPA) according to the consumption values of rice cakes. This study was conducted on 426 consumers who purchased rice cakes. Analysis was performed to determine general characteristics, consumption behaviors, preference for rice cakes, material preferences for rice cake development, need for rice cake development, and importance and satisfaction when selecting rice cakes. Cluster analysis classified consumption values into three clusters. The high and middle consumption value groups contained the greatest proportions of consumers aged over fifty. The high and medium consumption value groups preferred rice cakes more than the low consumption value group. Higher rice cake consumption value was positively associated with the greater preference for rice cakes. Furthermore, the perceived need to develop rice cakes was greatest in the high consumption value group. In addition, importance and satisfaction were positively associated with consumption value. IPA analysis showed that the attributes that require continuous attention because of their contributions to importance and satisfaction were taste, quantity, and hygiene. Different rice cake marketing and product development strategies are required for different consumption values.

PURPOSES : In this study, energy-consuming processes in asphalt plants were evaluated, and the drying and mixing processes were characterized using a thermal equilibrium equation-based model to quantitatively estimate the amount of energy consumed during the production of mixtures in asphalt concrete plants. METHODS : An energy consumption model based on the thermal equilibrium equation was used to estimate the energy consumption of the aggregate drying process that consumes the maximum energy; the energy consumed for material transportation, storage, and operation of other facilities was cited from the literature. The results were compared with the actual results obtained for recycled hot asphalt mixtures and recycled warm mix asphalt mixtures, and a sensitivity analysis was performed by varying the conditions. RESULTS : An analysis of the main processes required to produce asphalt mixtures showed that the water content had the largest impact on energy consumption (approximately 80%). This quantitatively supports the opinion of field practitioners that maximum energy is consumed during aggregate drying. Although some discrepancies were observed, the results were found to be reasonable and within the range of typical measurements. CONCLUSIONS : The thermal energy consumption estimation model provides consistent results that reflect the characteristics of the mixture and can be used to derive the thermal energy consumption rates for individual materials, such as aggregates and binders. This can be used to identify the priorities for process optimization within a plant.

본 논문은 아시아에서 돈육 생산과 소비의 강국인 중국, 일본, 한국 3개국의 과거와 현재 돈육 산업을 조사하고 향후 돈육 생산과 소비를 예측하는 것을 목적으로 한다. 중국은 경제 시스템 변화와 가속화된 경제 성장으로 돈육의 생산과 소비에서 높은 순위를 차지할 수 있었고, 양돈 산업은 계속 발전할 것이며, 생산과 소비는 계속 증가할 것으로 예상된다. 일본의 돈육 생산량은 오랫동안 꾸준히 감소해 왔다. 일본은 돈육 수입량이 많아 순위가 높지만 수입량에 비해 소비가 크지 않아 수입량은 점차 줄어들 것으로 예상된다. 한국은 양돈산업의 발달과 대규모 농장 운영의 확대로 돈육 생산이 발달했고, 이를 통해 양돈 생산 분야에서 높은 순위를 차지하고 있다. 돈육의 소비도 지속적으로 증가하고 있다. 농업 부문의 경제적 측면에서는 돈육 생산과 소비의 비율이 계속 증가하고 있다. 중국, 일본, 한국의 돈육 생산과 소비는 농업부문뿐만 아니라 세계 경제에도 상당한 영향을 미칠 것이다.

본 연구는 골프웨어 브랜드 전략의 기초자료를 제공하기 위해 골프웨어 브랜드의 소비가치가 태도 및 구매행동에 미치는 영향력을 검증하는데 목적이 있다. 따라서 대한민국 국민들 중 골프웨어를 구 매했던 경험이 있는 사람들을 표본으로 선정했으며, 496부의 자료를 최종분석에 도입했다. 본 연구의 자료 처리는 빈도분석과 탐색적 요인분석 및 내적일관성을 실시했다. 더불어 연구문제를 검증하기 위해 상관분 석과 단순 및 다중회귀분석을 실시했으며, 모든 자료처리는 SPSS(ver. 21.0) 프로그램을 활용했다. 본 연구 결과, 첫 번째로 골프웨어 브랜드의 소비가치가 쾌락성, 심미성, 상징성 순으로 태도에 유의한 영향이 있는 것으로 나타났다. 둘째, 골프웨어 브랜드의 태도가 구매행동에 유의한 영향을 미치는 것으로 나타났다. 셋 째, 골프웨어 브랜드의 소비가치가 쾌락성, 심미성, 상징성 순으로 구매행동에 유의한 영향이 있는 것으로 나타났다.

This study aimed to provide fundamental data that could guide high school students' night eating behavior by investigating habits of their night eating consumption during COVID-19 pandemic (From 2021/5/13 to 5/20). Association between their eating habits and the Nutrition Quotient for Korean Adolescents (NQ-A) were also explored. This study included a total of 604 students, among whom 441 students were identified as night eating consumers. Among all subjects, 30.5% consumed night eating 3~4 times a week, 27.3% consumed 1-2 times a week, and 27.0% did not consume any night eating at all. The high-night eating group had a higher score of total NQ-A than the non-night eating group for both male (p<0.05) and female (p<0.001) students. This was because male students in the high-night eating group reported significantly higher rates of daily dinner consumption compared to non-night eating group. Furthermore, both male (p<0.05) and female (p<0.001) students showed a significant increase in ‘Moderation’. ‘Diversity’ was also significantly increased in female studies (p<0.05) as subcategories of dietary habits according to night eating frequency. These findings highlight the need for practical research to develop nutritional guidelines for night eating that reflect preferences of students while providing adequate nutritional habits.

This research investigated how residential mobility affects consumers' trust in digital consumption environments (e.g., online shopping). Due to today's digitalization, consumers' trust in digital environments is treated as important. However, work has yet to be explored that the trust of digital environments can differ depending on residential mobility. This article highlights key findings from the relationship between residential mobility and trust in digital environments. Trust in digital environments may vary depending on residential mobility. As a result of the data analysis, the lower the residential mobility, the lower the trust in digital environments, while the higher the residential mobility, the higher the trust in digital environments.

Considering meat consumption's massive impact on climate change, environmental NGOs are increasingly campaigning to encourage consumers to reduce unsustainable meat consumption, i.e., to eat less and/or better meat. They usually use messages based on environmental appeals to do so. Yet, the effectiveness of such appeals in international campaigns may depend on countries as cultural beliefs influence food consumption behaviors. Therefore, in this research, we explore the effectiveness of such campaigns across 5 European countries, controlling for individual cultural orientations. Considering an environmental degradation appeal, we first show that countries have no influence on the campaign’s effectiveness, unlike specific individual cultural orientations, including masculinity and uncertainty avoidance. We replicate these results in the same 5 countries considering an alternative appeal, i.e., animal welfare. Recommendations to international NGOs managers result from these results.

Over the past decade, the global apparel industry has witnessed an exponential growth of rental business. As consumers are increasingly aware of the environmental impact of over-consumption and garment waste, there is a new demand for apparel rental service as it helps reduce discarded garments to the landfill while satisfy consumers’ fashion needs This study examines the motivational factors that influence Generation Z consumers' attitudes and purchase intentions towards fashion rentals in China. Based on the theory of reasoned action, a survey was conducted with Generation Z consumers in mainland China. The findings suggested that economic benefits, ego defence, fashion orientation, experience value and sustainable value affect Chinese youngsters’ purchase intention to rent fashion-clothing. This empirical study contributes to a better understanding of the changing consumption attitudes and patterns of Generation Z consumers in China.

Numerous studies suggested that Generation Z (Gen Z) is an age group that seeks individuality more than other generations. Their aesthetics, identity, and belief must represent their self-value. The consumption of fashion was selected as a focus of this study. Our consumption of fashion represents our value, and we construct and present our identity with physically what we wear when we face society daily. Looking at the fashion styles of Generation Z, this study aims to examine whether Generation Z in Hong Kong practice individuality or conformity in the course of their fashion consumption behaviour by a preliminary study. Generation Z perceives their fashion consumption behaviour to reflect their individualism and values. However, the findings suggest that there is a high degree of conformity among Generation Z's fashion consumption behaviour. This conformity is observed in the creation of a distinctive fashion style, which is influenced by the cultural aesthetics, values, and preferences of Generation Z, resulting in a unifying effect that goes unnoticed by the individuals. This complex formation of Generation Z fashion consumption behaviour has a complex implication to fashion marketing, where both the sense of exclusivity and conformity must both be exhibited to satisfy the consumption needs of Generation Z.

Green consumption behavior (GCB) is desirable for a better world. The trend of GCB is expected to rise in the coming years. As such, it is imperative to understand the enablers of GCB. A significant majority of the investigated drivers of GCB are consumer-level factors. Studies focusing on the consumer-level showed that factors such as values, intentions, and personal norms could influence GCB. However, it is argued that compared to values or intentions, self-determined motivation can better predict GCB. The effect of self-determined motivation types (i.e., autonomous and controlled motivation) on GCB remains unclear due to prevailing gaps and contradictory findings. Furthermore, it is posited that people exhibit more self-determined behavior if they have strong self-awareness. Higher self-awareness can be achieved through mindfulness; therefore, differences in mindfulness level could affect the motivation-behavior relationship.

The current research introduces a novel relationship between consumer attitudes toward time and consumer well-being, connected to organic food consumption based on the findings from 206 American consumers. Consumer motivations to seek nutritional information appears as a mediator impacting organic food purchase intentions. Practical and theoretical implications are discussed.

A new type of food created in laboratories – lab grown meat (LGM) is an alternative to traditional animal farming and attracting attention of media, industry experts and consumers. Why is this new product so controversial? It is claimed that cell-based meat production is more environmentally friendly, ethical and sustainable than traditional methods that involve animals. Hence, being less harmful and potentially slowing down environmental degradation that leads to climate change. However, consumers have concerns regarding product quality, sourcing of cells used for production and use of growth serums. So many differing views are present, even before LGM is introduced as a marketable product. This paper examines what drives public discourse regarding how this new industry can be regulated, technology and how social media posts, fake news and publicly available rhetoric address consumer concerns and consumer acceptance regarding this new food category.