This research examines how inter-price relationships among base and add-on products affect the sales of a new add-on product in the mobile gaming context. Based on theories of price fairness, product familiarity and price-quality relationship, a research model was drawn and tested on a sample of 6,766 weekly observations derived from 74 base games and 514 add-on virtual goods. Our empirical results show that the relative price of a new add-on product, when compared to the base game price, is negatively related to the add-on product sales, but positively related to its sales, when compared to prices of existing add-on products. Furthermore, the inter-price relationships among base and add-on gaming products are moderated by visual richness and game genre. This study provides the implications for IS research and practice.
It is generally believed that teachers are important both to student learning and achievement. Apart from teacher qualification and experience, some studies have shown that teacher gender may relate significantly to student achievement. The purpose of the study was to find out the following- (a) Does teacher gender significantly influence student academic achievement in English Language Arts at the junior secondary school level? (b). Does teacher gender significantly influence student academic achievement in Mathematics at the junior secondary school level? (c) Does teacher gender significantly influence student academic achievement in Biology at the junior secondary school level? Data was obtained from 570 students in seven junior secondary school students in South-East area of Nigeria. An analysis of data showed the following- In the English Language Arts area, and at the junior secondary school level, female students performed significantly higher than male students under a female teacher and male students performed better (but not statistically significant) under male teachers. In the area of Mathematics, female students performed significantly higher under male teachers. Based on the findings, recommendations were made on improving the teaching of English Language Arts, Mathematics and Integrated Science in Nigerian junior secondary schools.
Marketing is a broad discipline spanning numerous fields, often leading to cross-disciplinary research. It is a saturated discipline with numerous academic outputs published annually. With a constantly expanding knowledge base, and increased emphasis on researchers ‘proving the worth’ of their research, marketing scholars are increasingly required to quickly search, extract and synthesize literature. Researchers must then be able to demonstrate a thorough understanding of their research context. This often calls for a systematic approach. Typically, Systematic Literature Review (SLR) searches are conducted across multiple databases, over a number of years, which is a lengthy and complicated process that can result in errors. The present research outlines the search strategies of previously published SLR’s searches, and replicates these searches in Google Scholar (GS). The aim is to understand the reliability of GS as a primary search tool to, potentially, alleviate lengthy and complicated procedures seen in existing SLR’s.
“앵거스 그레이” 이야기들이 확인하는 바는 그레고리 여사가 쿨 장원 주변 의 “고대 민속시와 민속”의 가치를 인식하기 시작했었고, 그녀가 1893년 경 처음으로 더 글러스 하이드와 예이츠를 읽기 전에, 예이츠가 나중에 그녀를 “문학의 큰 발견”으로 부르게 되는 문체를 보이고 있었다는 사실이다. 그녀가 예이츠나 더글러스 하이드를 만나기 5년 전에 쓰여 지고 작가로 인정받기 훨씬 이전에 쓰여 진 “앵거스 그레이”[그레고리 여사가 썼던 필명] 이야기들에서는, 그녀는 자신의 1883년 자서전에서 한 대부분의 약속을 성취할 수 있었고, 그녀의 후기 작품에 필수적인 주제의 발견에 훨씬 가까이 다가가 있었다. 이 작품들은 그녀가 처음으로 성취한 아일랜드의 문학적 업적이 되는 것이다.