The purposes of this study were to analyze the effects of the experience realms (entertainment, educational, escapist, and esthetic) of augmented fashion reality applications on consumers' pleasure, satisfaction, intention of reuse, and purchase intention. This study is based on the survey subjecting those who have an iPhone. A total of 207 questionnaires were processed in analysis. Descriptive analysis, frequency analysis, reliability analysis and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, entertainment and esthetic experience positively influenced consumers' pleasure. Second, entertainment, educational and esthetic experience positively influenced satisfaction. Third, pleasure positively affected satisfaction. Forth, both pleasure and satisfaction positively influenced intention of reuse and purchase intention. Fifth, there were significant differences in the effects of the experience realms of augmented fashion reality applications on pleasure, satisfaction, intention of reuse, and purchase intention by gender. In conclusion, pleasure and satisfaction that influence reuse intention and purchase intention were influenced by the experience realms. When consumers feel satisfaction and pleasure in experience realms of augmented fashion reality applications, they are more likely to reuse of an augmented reality fashion application, and to purchase the products consumers were implementing an augmented reality fashion application for.

Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

This study aims to identify characteristics of neo-naturalism coming from periodical changes in the 21th society, culture based on naturalism and analyze the expressional and design characteristics of neo-naturalism on 2000s. For a research method, this study researched development of naturalism in fashion, and searched digital naturalism and ecology which are design paradigm effecting on neo-naturalism through literature research and preliminary study. Analyzing preliminary study on architecture, interior, fashion about digital naturalism and ecology design, concept of neo-naturalism identified and four expressional characteristics of neo-naturalism was classified, actual examples of neo-naturalism in 21th fashion were extracted and drew design characteristics. The results are as followings. Firstly, naturalism described nature as it is and developed according to the values and needs of the times. Naturalism in fashion showed natrual human body's curve, nature pattern and used natural materical focused on ideal beauty of nature. Secondly, neo-naturalism renews with the foundation of digital culture and ecology design paradigm, and focuses on the flexible possibility to express nature with digital, new media and formative art, and made the artificial nature uniting human-nature-environment as organic whole by ecology design paradigm. Thirdly, design of neo-naturalism divided four characteristics, nature's organic form, combination with the technology, ethical harmony with nature, global local design. The first characteristics of the nature's organic form are expressing silhouette of the nature's organic volume abstractly, the second ones of the combination with the technology are reinterpreting primitive nature contemporary with artificial sensibility of high technology, the third ones of the ethical harmony with nature are showing simple design and high-touch, and the forth ones of global local design are expressing cultural hybrid preserving vernacular design.

본 연구는 세계 최대 소비시장으로 성장하고 있는 중국 소비자의 G감성 유형별 특징을 알아보고, 감성별 소비형태 및 선호 컬러를 분석하여 중국시장을 위한 기초자료로 제공하는데 목적이 있다. 조사를 위해 중국 4개 도시의 소비자를 대상으로 G감성 및 소비 형태에 대한 설문을 실시하였다. G감성유형을 분류한 결과 중국 소비자는 자신의 가치관과 정체성에 따라 행동하며, 합리적이고 논리적인 소비를 추구하는 G1유형이 가장 많이 나타났으며, 선행연구의 한국소비자에서 가장 많이 나타난 G3유형과는 다른 시장 성격을 나타냈다. 소비의 특성으로 중국소비자는 백화점에서 의류 구입을 선호하고 있으며, G2유형의 경우 백화점 다음으로 로드샵을 선호하고 있어 G감성에서 제시한 행동범위가 넓고 소비가 많은 행동파의 유형특성과 일치하고 있다. 중국소비자는 의복구매 시개인이 선호하는 컬러를 우선 구입하고 있으며, 무채색의 선호 비중이 매우 높게 나타났다. 무채색에서 검정의 비율이 가장 높았으며, 백색, 짙은 회색, 옅은 회색의 순으로 조사되었다. 유채색에서는 브라운, 오렌지, 빨강, 파랑의 순으로 나타났으며, G4유형의 경우 다른 유형에 비하여 다양한 색채 선호를 보였다. 이러한 결과는 패션디자인과 기업의 마케팅전략 기초자료로 활용 할 수 있으며, 소비자를 위한 새로운 커뮤니케이션 방법으로 활용할 수 있다.

현재 제주도에는 열대 과수작물 6종이 35.5 ha 면적에서 재배되고 있는 것으로 파악되고 있다. 망고(Mango, Mangifera indica)와 용과(Dragon fruit, Hylocereus undatus)를 제외하면 구아바(Guava, Psidium guajava), 아떼모야(Atemoya, Annona cherimola × A. squamosa), 아보카도(Avocado, Persea americana) 순으로 많이 재 배되고 있다. 아보카도, 구아바, 패션프룻에 발생하는 해충 종류와 피해 증상은 재배농가와 온난화대응농업연구소 시험포장에서 2011년부터 2012년까지 2년동안 조사하였 다. 아보카도 발생 해충은 총13종이 조사되었다. 나방류 해충의 발생과 피해가 많 았는데, 특히 차잎말이나방(Homona magnanima)과 줄고운가지나방(Ectropis excellens)은 잎과 과실에 큰 피해를 주었다. 구아바 발생 해충은 총 9종으로 이중 볼록총채벌레(Scirtothrips dosalis), 차애모무늬잎말이나방(Adoxophyes honmai), 목화진딧물(Aphis gossipii), 복숭아혹진딧물(Myzus persicae)이 다량발생하여 잎 에 피해를 주었다. 패션프룻에는 6종의 해충이 발생하였지만, 달팽이류 해충을 제 외하면 대부분 육안상 피해증상이 나타나지 않았다. 2009년에 패션프룻에 꽃노랑 총채벌레(Frankliniella occidentalis)는 다량발생하여 큰 피해를 주었는데 조사기 간 중에는 전혀 발생하지 않았다.

Nomadism means 'divide share' and 'drift where allocated'. The word to express a variety of modern people without being tied to a fixed time and place, constantly moving to new areas and explore the possibility. The progress of this study, first, to research on the conceptual study of Nomadism through Deleuze's theory of art and to organize Nomadism patterns and design paradigms in modern society. Second is to analyze and investigate cases of Nomadism based on the theoretical background in a way to reinterpret to the contemporary fashion, and to suggest the formative characteristics and inherent expressiveness of Nomadism expressed in modern fashion. Theoretical considerations made through the collection data were select from ready-to-wear women's collections 2005 S/S~2013 S/S presented in ‘Style.com’. The results of the analysis of the formative characteristics of Nomadism in the 21st century fashion are ‘mixed expressions of time ․ space and gender’, ‘pursuit of diversity through self-dismantling’, ‘clothing systemization of mobile and deformable’ and ‘temporary amusement, lightness, an expression of the ride rules’. The inherent expressiveness of Nomadism through these types of figurative representation are ‘unbounded fashion’, ‘multi-center, multi-functional’ and ‘emotional directivity’. As such, philosophy and artistic trends started Nomadism is harmoniously expressed in terms of the design transcending the boundaries of existing stereotypes.