The Laplace Transform solution is used as a mathematical model to analyse the thermal performance of the building constructed using different wall materials. The solution obtained from Laplace Transform is an analytical solution of an one dimensional, linear, partial differential equation for wall temperature profiles and room air temperatures. The main purpose of the study is showing the detail of obtaining solution process of the Laplace Transform. This study is conducted using weather data from two different locations in Korea: Seoul, Busan for both winter and summer conditions. A comparison is made for the cases of an onoff controller and a proportional controller. The weather data are processed to yield hourly average monthly values. Energy consumption load is well calculated from the solution. The result shows that there is an effect of mass on the thermal performance of heavily constructed house in mild weather conditions such as Busan. Building using proportional control experience a higher comfort level in a comparison of building using on-off control.

The online game market has rapidly increased worldwide, especially in China. In 2012, the world game market equaled 111.7 billion. Many game companies compete by launching new online games in various genres. In 2010, Activision Blizzard reported that the World of Warcraft (WOW) is the world’s most popular online game. Chinese gamers constitute more than half of WOW’s 10 million users. Korea is the second largest gaming market. Thus many foreign game companies target Korea and China, in competition with domestic game companies. The purposes are 1) to understand the role of country of origin and /or brand image in game consumer behavior, 2) to find out the difference of game evaluation between game users in China and Korea, and 3) to draw strategic implication game marketers. Consumers expect products from advanced countries to provide superior performance, so they often look to country of origin in evaluating products. Recently, consumers have looked to brand image as another key element in product evaluation. In this research, we study whether gamers evaluate games on the basis of country of origin and/or brand image. In this paper, we add to the gaming research and suggest that the online game market has three dimensions. First, online games are products. Second, online games are service. Last, online games are entertainment. Data collection resulted in 355 usable responses from online game (LOL) users in Korea(166) and China(189). We conduct factor analysis and reliability analysis to check reliability and validity. Country of Origin is the key element for product evaluation of utilitarian goods but it doesn’t have significant effect on product evaluation of hedonic products which mainly provide sensual pleasure, fantasy, and fun to customers such as luxury goods or online game (Dhar & Wertenbroch, 2000).

Recently, the influence and importance of the IT industry has been increasing. Retailing has been focusing on the functional retail sale of product. However, the needs of companies are focusing on the retail sectors due to the development of digital technology, diverse types of trends, recent trends in consumption patterns, the globalization of the retail market and liberalization of the market. This study examined the effects of IT shopping service quality on consumer's customer loyalty and satisfaction.The purpose of this study is to examine fashion brand's ideal IT shopping service quality on consumer perception and to identify service quality attributes on IT shopping service environment. Therefore, this study will be unable to identify how to improve the quality of IT shopping service and future effects. The research methods are as follow. In the 1st stage, previous advanced studies on fashion brands are explored. Based on this, archival data related to fashion brand are implemented. In the second stage, the first of in-depth interviews method (FGI) and survey are conducted by targeting experts of the fashion industry and customers as a form of survey research. The survey results from 300 college students suggest three dimensions of IT service quality: interaction quality, environmental quality, and outcome quality do have significant impacts on off line customer’s perceived value and loyalty. Both utilitarian and hedonic values are positively related to customer loyalty, and satisfaction. This study concludes with discussions of managerial implications and directions for future research. There is limited research on the domestic fashion retailer IT based shopping service quality measurement. (IT-based services that are not widely spread in Korea). This research will guide the importance of IT shopping service activities and highly recognized variables to consumers, circumstance variables, individual variables Lastly, the study is expected to provide useful information on brand strategy information and management for corporate’s expecting performance.

Social media, Web 2.0 based social activity and powerful marketing tool, brought about a new paradigm for the 21st century culture and society. In line with the trend, the fashion industry is vigorously undertaking marketing activities on social media, seeking to build and maintain relationships with their customers through the Internet and mobile devices. The one-way provision of information by firms to customers has evolved to a symmetrical form of customers, whereby the customers also supply information to the firms share information with other customers. Through social media services, customers not only share their thoughts and experiences but also exchange tangible products and publicize the products, thereby directly participating in production and marketing activities of brands. Such participation of consumers offers inspirations for differentiated service on the part of the brands, for which proactive and long-term participatory activities of customers are required. Customer participation is of primary importance in current service marketing industry. Until now, related literature on customer participation has mostly centered on offline service situations. However, the advent of social media has simplified the process of participation for customers, and invoking voluntary customer participation has become the greatest challenge facing service industries, and, at the same time, the path to success. Those of us who live in the age of information technology are offered the opportunity to engage in two-way communication with other customers, the brand, and the media. Thus, customer participation is just as, if not, more important in an online environment. More and more customers are becoming directly involved in brand activities, which affect the brands as well as the customers themselves. Nonetheless, extant customer participation research focuses on developing constructs that are largely based on offline situations. Although such constructs correspond in part to the online setting, they fall short of meeting the unique characteristics of customer participation in social media. Therefore, in order to establish constructs for customer participation in social media, revision and supplementation of the offline-based constructs were found to be necessary. Based on interaction theory, this study explored the notion of customer participation in fashion brands’ social networking site (SNS) service by categorizing it into three types: customer-customer, customer-brand, and customer-media participation. In addition, it examined the external factors that influence customer social participation and how active social participation of customers in SNS affects trust and customer equity. The association between measurement variables according to the brand type was also closely examined. This study underwent two pre-tests to revise and supplement the survey items on customer social participation. A preliminary investigation was conducted on 516 respondents, and a total of 582 respondents participated in the main investigation. The respondents who were invited to participate lived in Korea, were in their 20s or 30s, and had previous experience in using fashion brands’ SNS service, SPSS 18.0 was used to conduct frequency analysis, exploratory factor analysis, reliability analysis, and t-test. Based on the results, AMOS 18.0 was used to undergo confirmatory factor analysis and structural equation modeling. The results of the study are summarized as follows. Based on the brand type (SPA and luxury) and the rate of sales, Uniqlo, a global SPA brand that boasts the largest number of SNS fans, and Louis Vuitton, a global luxury brand, were chosen for the study. The respondents consisted of consumers in their 20s and the 30s who, within the last six months, had previous experience in using the SNS service of the brands. The sample consisted of 40.7% male and 59.6% female, and 72.5% were in their 20s and 27.5% in 30s. A large percentage of the respondents were students (64.9%). The large proportion of university students reflects the trend of most active users of SNS being university students. Second, SNS service shopping context found positive association with customer-customer participation and customer-brand participation, but customer-media participation was insignificant. The results show that as the SNS is characterized by its linkage to different websites and platforms, customers are exposed to constant opportunities for participation. On the other hand, customer-media participation was found to be insignificant, which can be interpreted as indiscriminate constant supply of information that seeks to spur impulsive buying leading to antagonism of the customers. Such negative situations can be avoided by departing from indiscriminate provision of information to offering information that is customized to the needs and demands of each customer and invoking the customer to participate in information delivery. Third, SNS participation motivation and customer social participation were all positively associated. In particular, customer-media participation demonstrated the strongest influence, followed by customer-customer and customer-brand participation. As such, active participation of the customer with the brand is the most effective way to create collaborative, synergy effect or co-creation. Fourth, all routes from SNS user orientation to customer social participation were significant. SNS users in general possessed high levels of self-efficacy and tended to feel elevated as well as find altruistic pleasure in providing information that would help others. Such users participate through numerous ways such as customer-brand and customer-media participation but were the most active in customer-customer participation. Fifth, it was found that customer-customer and customer-brand participation builds trust of the customers toward the SNS service and the information or the information provider. However, customer-media participation did not indicate the same results. In order to build trust through participation, brands need to provide an inviting environment for customers to post comments and share information. Furthermore, marketing strategies, such as offering events and coupons to stimulate E-WOM activities of customers as well as creating a space for open communication are vital to building trust. Sixth, customer-media participation was positively associated with customer equity. Unlike customer-customer and customer-brand participation which requires constant physical effort of the customer, customer-media participation demands considerably less time and effort apart from the initial stages during which customization process is undergone to receive tailored information with just one click. Therefore, establishing convenient and practical system that targets the Y-generation in their 20s and 30s is emphasized in order to maintain a long-term relationship. Seventh, trust is positively associated with customer equity. Building trust is based on interactivity among people. This study found that customer-customer participation and customer-brand participation influence customer equity through trust, while customer-media participation leads to customer equity without being mediated by trust. Therefore, all three types of participation are equally important to customer equity. Eighth, brand type was a meaningful moderator to the relationship between SNS service shopping context, SNS service user orientation, participation motivation, customer social participation, trust, and customer equity. To summarize, the type of participation to encourage is based on the brand type, and as customers may have different expectations according to the brand, it is important to understand their orientations and provide customized information or an open space for communication. In addition, participation behavior has a strong potential to influence customer equity, but depending on the type of participation, trust may not necessarily positively influence customer equity. Therefore, it is recommended that brands offer credible and sincere information that customers can trust and follow. The significance of this study is that it is one of the first studies to examine customer participation in a social media environment. At a point in time where customers’ value creation is attracting increased attention, this study empirically revealed that customer-media relationship, which enables customer-customer and customer-brand participation on SNS, is also within the bounds of participation. Furthermore, this study identified the importance of relational marketing approach to brand and customer through customer social participation. By applying the concept of customer equity, which is in its fledgling stage in the area of consumer fashion marketing, it offers a basis for future research on long-term relationship building with firms The limitations of the study and suggestions for future research are discussed below. The sample of the study consisted of Koreans between the ages of 20 to 30. The limitation in the sample is inadequate to generalize the findings, and therefore, a comparative study with broader sample across culture and age is necessary. Moreover, this study observed customer participation on SNS environment. However, as there was a lack of preceding literature in this area, the measurement scales were revised and supplemented to fit the purpose of this study. The measurement instrument, therefore, needs to be further applied with different antecedents and consequences in subsequent research. Finally, due to the lack of previous literature on customer participation in SNS environment, the theoretical basis of the relationship between the variables lacked solidity. This study adapted a part of a theoretical framework to fit the context of the study to come up with the hypothesized relationship between the variables. Therefore, it is suggested that future research works toward developing and strengthening the theoretical framework of customer social participation.

With increasing competition in the global marketplace and the shift marketing activities from product-centered to consumer-centered, companies make efforts to collect information on overseas markets and global consumers prior to the initiation of new marketing activities. The concept of customer equity has been introduced as a tool to continously secure customers and create profits in the future. These trends also play an important role in the fashion industry since many fashion brands are growing into global companies, but need to adapt their innovative marketing strategies to different market environments, such as cultural settings. For this reason, more understanding of the individual consumers and the responses to marketing strategies is required. Furthermore, the trend cycle of SPA brands tends to be very short, so corporate profitability is highly sensitive to consumers’ attitudinal changes. The purpose of this study is to investigate the role of cultural value in the global customer equity model focusing on SPA brands. For that, fashion SPA brands which are active globally will be selected and surveys will be distributed in several countries in order to compare and analyze the impact of cultural value on customer equity. The expected results of this study will contribute to the global market segmentation in terms of improved marketing efforts. Marketers will be able to understand which one of the three customer equity drivers – relationship, value, brand – is most important to the cultural setting. Furthermore, the findings will indicate which cultural value is most dominant in the respective country to direct marketing approaches towards these values. Through this improved knowledge over customers, companies can lower their marketing investments, analyze the individual profitability of customers to their company and communicate in more efficient ways to the customers. By gaining more knowledge about the consumer behavior in the respective country, SPA brands will be able to better understand product preferences and purchase patterns and therefore plan product style and life cycles in more efficient ways, which is crucial in such a fast continously changing marketplace. In this way, this study extends the research scope towards a cultural perspective on customer equity.

Self Service Technology (SST) refers to technological interfaces that enable customers to produce a service independently, without service employees’ direct involvement. Because of the recent technological evolution and rising labor cost, most companies in the retail and service industries tend to use more technology-based SST options. In this study, we tried to investigate the effects of technology readiness and consumer readiness on SST service quality, attitude toward using SST, and intention to use SST in franchise fast food restaurants. The study results showed a significant and positive influence on all six dimensions of SST service quality. This research found that consumer readiness has a stronger and statistically more significant influence on all of SST service quality’s six constructs than does TR. Within a setting in which a customer is using SST, consumer readiness is a concept that is composed of the following: customer’s own role clarity, ability to utilize SST, and self-efficacy about using SST. Shim & Han (2012) confirmed that Consumer Readiness is a strong variable that effects motivation to use SST. This research presents academic significance in that it verified that consumer readiness is a major leading variable that influences perceived SST service quality. This research confirmed the moderating effects of consumer traits (self-consciousness, need for interaction, technology anxiety) and situational factors (perceived crowding, perceived waiting time) within the relationship between SST service quality and attitudes and intentions toward using SST. Study results showed that all variables have moderating effects. Ease of SST use was shown to have a strong influence on developing attitudes and intentions toward using SST in people with high levels of technology anxiety. For people with low levels of technology anxiety, ease or difficulty of SST use did not affect their attitude toward using SST. The expectation of increased enjoyment through SST use had an impact on developing attitudes and intentions toward using SST. This implies that expectation of increased enjoyment does not affect the development of intention toward using SST for people with high technology anxiety, as their technology anxiety is greater than such expectation. In contrast, this expectation of increased enjoyment greatly affects the development of attitude toward using SST for people with low technology anxiety. As a result, when introducing SST, firms need to design the system to appeal to people with high technology anxiety. Results also revealed that innovativeness does not have statistically significant influences on enjoyment or convenience. Because our results confirmed that technology readiness is an important leading variable of SST service quality, our research supported the works of Lin & Hsieh (2006) and Zeithaml et al. (2002). Managerial implications and limitations of the study were also discussed.

Intrigued by the recent emergence and success of low-cost airlines, which use the additive option price framing (as opposed to the subtractive option price framing used by the traditional full-service airlines), we attempted to develop and empirically test a theoretical model that can help better understand the success of this innovative pricing practice for optional services. Drawing on the prospect theory and the loss aversion and endowment effect theory, we argue that option price framing affect customer responses such as perceived risk, perceived price fairness and affect. Further, we propose interaction effects between option framing and product type (utilitarian vs. hedonic) on perceived risk. Using a quasi-experimental design, we constructed four scenarios (2 option price framings x 2 product types). We administered the scenario-based survey among part-time MBA students (full-time managers). Analysis results of 132 responses demonstrated that customer responses in perceived risk, perceived fairness and affect were more favorable in the additive option framing, which in turn led to higher purchase intention. Further, these effects were stronger for utilitarian products. For hedonic products, no difference in perceived risk was observed between the two option price framings. Consequently, our study offered an explanation for when and why the additive option price framing might work better.

Miniature pigs have been marked as a source of providing organs for xenotrans plantation. In order to produce gnotobiotic miniature pigs in large numbers and perform experiments, it is necessary to implement a specially designed isolator that provides a space completely isolated from the outside, enabling researchers to control the microbiological environment. Conventional isolators have gaps on the floor net that cause accidents such as pigs getting their hooves caught. Some pigs have shown maldevelopment and abnormalities in the hind limbs. The goal of this study was to design an isolator floor for secure the sole of a foot while swine had not received undue stress with slippery flooring. We created a gradient on the isolator floor and used a single-body panel to eliminate gaps and used a checkered panel to prevent pigs from slipping. We also implemented an exhaust at the end of the gradient to collect excrement and urine. Raising miniature pigs for five months in the isolator floor invented by this study. This study compared the serum chemistries, cortisol levels to physiologic evaluations and lesions on their soles. Serum cortisol value was higher in conventional isolator floor pigs than newly developed isolator floor pigs. We observed lesions on their soles of a foot but we found no lesions and abnormalities in new type of isolator floor. This new type of isolator floor can secure the sole of a foot in pigs. The current design is developed for miniature pigs in isolator floor, but it can easily be adapted for other animals or other fields.

We report the detection of an exoplanet candidate in orbit around σ Persei from a radial velocity (RV) survey. The system exhibits periodic RV variations of 579.8 ± 2.4 days. The purpose of the survey is to search for low-amplitude and long-period RV variations in giants and examine the origin of the variations using the fiber-fed Bohyunsan Observatory Echelle Spectrograph installed at the 1.8- m telescope of Bohyunsan Optical Astronomy Observatory in Korea. We present high-accuracy RV measurements of σ Per made from December 2003 to January 2014. We argue that the RV variations are not related to the surface inhomogeneities but instead a Keplerian motion of the planetary companion is the most likely explanation. Assuming a stellar mass of 2.25 ± 0.5 M⊙, we obtain a minimum planetary companion mass of 6.5 ± 1.0 MJup, with an orbital semi-major axis of 1.8 ± 0.1 AU, and an eccentricity of 0.3 ± 0.1 around σ Per.

본 논문은 예이츠 시 “어린 학생들 속에서”에 나타난 춤과 춤추는 자의 합일성을 시인의 마음의 변화성으로 해석한다. 그 시 의식을 인지론적으로 접근하며, 그 합일성의 정도를 가능세계로 재음미해본다. 예이츠의 시심은 인지적 마음과 감성적 마음, 실행적 마음 중에서 시적 지성과 감성의 조화성만을 드러낸다.

This study addresses the relationship between individual differences regarding self-concept, measured by Self Concept Clarity (SCC) scale and Relational-Interdependent Self-Construal and relationships (RISC) scale, and diverse affective consequences after choice behavior. We hypothesized that lower self-concept clarity and higher relational interdependence would be related to increased susceptibility to choice context–for example, how a choice set is constructed based on one’s initial preference. We examined how variations in a choice set can produce different affective consequences after making choices, and investigated the underlying neural mechanism using fMRI. In this experiment, participants first rated their preferences for art posters, and made a series of choices from a presented set. After the choice task, they completed post-choice measures including preferences for the chosen posters, as well as measures of their self-concept clarity and relational interdependence. Our behavioral results demonstrated that when participants faced more conflicting choice context, self-concept clarity was related to more positive affective consequences after choice, whereas relational interdependence was correlated with a lower second-rated attractiveness of the chosen option. The neuroimaging analysis of choice-making revealed that self-concept clarity and the degree of their relational interdependence served as modulators in shaping how one perceives and experiences the same decision-making process. These results have theoretical and practical importance in that it is one of the first studies investigating the influence of the individual differences regarding self-concept on value-based decision making process among diverse choice set contexts.

Foot-and-mouth disease (FMD) has great potential for causing huge economic loss and was the first disease identified by the World Organisation for Animal Health (OIE) in its official list of free countries and zones. This study examined the governmental expenditures for five FMD epidemics that occurred in the Republic of Korea between 2000 and 2011. The costs of an epidemic ranged from 26 billion Korean won (KRW, approximately 23.6 million US dollars, ) to a maximum of 2,044 billion KRW (US 1.9 billion). For two epidemics in which vaccinations were implemented, the costs were higher than those epidemics without vaccination. The mean cost for an outbreak ranged from 0.5 billion KRW (US 4.5 million) for the 2010/2011 epidemic to 18.2 billion KRW (US 16.5 million) for the 2000 epidemic. Mean costs per infected premises were 7.0 billion KRW for cattle farms (95% CI: 4.72∼9.28), 1.38 billion KRW for pig farms (0.88∼1.87), 0.11 billion KRW for deer farms (0.08∼0.14), and 0.10 billion KRW for goat farms (0.07∼0.13). The highest cost for an outbreak in cattle seemed associated with the number of outbreak cattle farms in two epidemics in which vaccination was implemented.