검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 710

        61.
        2023.07 구독 인증기관·개인회원 무료
        The costs associated with law enforcement have seen a sharp increase, driven by rising personnel costs and the growing demand for policing services (Gascón, 2010; Urban Institute, 2020). Considerable discussion has arisen about how science can potentially help law enforcement “do more with less”, and some scholars have suggested introducing new crime control technologies to address this problem (e.g., Roach, 2022; Weisburd & Neyroud, 2011). With the onset of the COVID-19 pandemic, police departments around the world had additional demand, as they were made responsible for overseeing and ensuring compliance with COVID protocols. As a response, some countries (e.g., Singapore and China; Barrett, 2021) resorted to employing service robots either alongside or in place of police officers to assist with COVID-related compliance tasks.
        62.
        2023.07 구독 인증기관·개인회원 무료
        This study investigates how zapping behavior is affected by television-viewing motives, classified into two broad categories: goal-directed instrumental motives and process-oriented ritualistic motives. We examine how such an impact varies among individuals with different degrees of advertising skepticism, opinion leadership, ongoing search, program involvement, and advertising involvement. By combining the television-viewing information of 1,162 individuals from April 2017 to March 2018 with survey data, we empirically analyze the effect of motivation on viewers’ zapping likelihood. The results suggest that zapping probability is lower when television-viewing is driven by instrumental motives than by ritualistic motives. The negative impact of instrumental motivations is more evident for individuals with higher ongoing search tendencies. By contrast, individuals who are more skeptical toward advertisements, have higher opinion leadership, or have higher program involvement are less vulnerable to such viewing motivations. We discuss the implications of these findings for devising an effective advertisement placement strategy.
        63.
        2023.07 구독 인증기관 무료, 개인회원 유료
        Artificial intelligence (AI) technology is recognized as essential in the 4th industrial revolution (Schwab, 2017), which is capable of interacting with the environment and processing and transforming data information to inform goal-directed behavior (Paschen, Kietzmann, & Kietzmann, 2019). Due to the advances in intelligent systems and the incorporation of AI agents in smart devices, more than eight billion digital voice assistants will be used globally by 2024 (Thormundsson, 2022; Gilkson & Woolley, 2020). For successful and positive consumer-brand relationships, constructs such as trust, satisfaction, and commitment are vital (Garbarino & Johnson, 1999; Nyadzayo & Khajehzadehb, 2016). Unlike humans, Artificial intelligence agents could achieve relationship marketing engagement by encouraging users to anthropomorphize the other parties in their technology-mediated interactions, such as applications like chatbots, virtual assistants, and service robots (Steinhoff et al., 2019). Those applications can also use humanoid traits to engage customers in organizations (van Doorn et al., 2017).
        4,000원
        64.
        2023.07 구독 인증기관·개인회원 무료
        In recent years E-commerce platforms recommend some products for consumers based on their shopping history and user persona. However, sometimes, unfamiliar products or styles would be recommended to consumers unintentionally or intentionally. Curiosity drives consumers to try but this idea would be declined with the consideration of product fit uncertainty. Augmented Reality (AR) is the integration of digital information with the user‘s environment in real-time (Hilken et al. 2018), it can deal with issues related to physical apprehension that hinder consumers’ online shopping (i.e, clothes, cosmetics), especially for the unfamiliar style. This study aims to investigate whether AR technology could improve consumers' purchase likelihood. Augmented Reality (AR) can enhance customer experiences in a multichannel environment (Hilken et al. 2017). AR Integrates online experiences into the offline experience (Hilken et al. 2018), such as virtual try-on or magic mirrors. Customers often find it difficult to imagine how firms’ products and services fit them personally or fit with their environment (Hilken et al. 2018). Drawn on AR, consumers can easily evaluate the fitness between themselves and the selected products. Prior studies have explored the different underlying processes of why AR technology could improve consumer purchase intention and customer experience. For instance, according to the situated cognition theory, AR creates a feeling of spatial presence (Hilken et al. 2017). The usage of AR benefits mental imagery, improving decision comfort (Heller et al. 2019). AR can compensate for consumers’ need for touch and offer hedonic and/or utilitarian benefits (Gatter et al. 2022). Based on media richness theory, AR offers more information for customers (Hoffmann et al. 2022), which represents a fitting concept for customers to evaluate the product (Javornik 2016).
        65.
        2023.07 구독 인증기관·개인회원 무료
        Consumers have a strong desire to share their accomplishments on social media. They post about getting a promotion, completing an online course, finishing a marathon, or donating to charity. Companies also nudge consumers to make such posts. Understanding better people's beliefs about sharing achievement-related information with others is important.
        66.
        2023.07 구독 인증기관·개인회원 무료
        The proliferation of service robots has led to a growing concern about the impact of these technological advancements on privacy. Despite the development, quantitative research on the influence mechanism of privacy concerns on service robot adoption intentions is still limited. This research explores the influencing mechanism and boundary conditions of the interaction effect between customer privacy concerns and service type on customers’ service robot adoption intentions.
        67.
        2023.07 구독 인증기관·개인회원 무료
        Following a series of major breakthroughs in artificial intelligence (AI) technology, it is believed that the use of AI technology can fundamentally subvert many industries and business fields, one of which is marketing. For instance, AI is likely to become a key driver of how advertising and marketing activities are conducted (Qin and Jiang, 2019) and thus dramatically change marketing strategies and customer behaviors (Davenport et al., 2020).
        68.
        2023.07 구독 인증기관 무료, 개인회원 유료
        By merging Bourdieu's cultural capital with self-determination theory, this study aims to better understand smoking cessation behaviour in Egypt. The results demonstrate that the accumulation of cultural capital satisfies three fundamental needs, contributes to the self-determination theory's motivating forms, and serves as an independent cause for smoking cessation in Egypt.
        4,000원
        69.
        2023.07 구독 인증기관·개인회원 무료
        Tourists tend to conform to the majority in their purchase decisions to avoid negative outcomes. Therefore, newly developed yet unpopular tourism destinations are facing difficulty of promotion. On the basis of evolutionary psychology, this study aims to provide a technique of selling unpopular tourism destinations based on tourists’ mating motive, as implied by evolutionary psychology. Many studies have focused on situations when people conform to the majority, whereas a few studies have indicated that individuals also deliberately follow the minority in purchase decisions (Chan et al., 2012; Wang et al., 2012). Research indicates that individuals tend to showcase unique products to attract mates (Chen et al., 2022; Durante & Griskevicius, 2016). Tourists’ mating motive may be activated when their travel decisions are related to mating success. This study hypothesizes that to display differentiation, tourists with activated mating motives are more likely to choose minority-endorsed (vs. majority-endorsed) tourism destinations. Moreover, to verify the evolutionary explanation of tourists’ preference for minority-endorsed destinations, the current study also tests the mediation effect of uniqueness seeking, which has been regarded as a consequence of mating motive and an antecedent of individuals’ disconformity to the majority (Griskevicius, Cialdini, et al., 2006; Imhoff & Erb, 2009). Based on a scenario-based experiment, this study identified the effect of mating motive on tourists’ preference for minority-endorsed tourism destinations. First, tourists’ mating motives positively influence their preference for minority-endorsed tourism destinations. Second, tourists’ uniqueness seeking fully mediates the effect of mating motive on preference for minority-endorsed tourism destinations. The findings inform the tourism industry an effective way to promote unpopular destinations. Tourists are inclined to follow the choice or opinions of others, particularly when tourists are highly uncertain about their decision outcomes. Therefore, tourism marketers usually utilize social clues in their promotion messages such as “popular choice” and “best sellers.” However, newly developed tourism products that lack awareness, though providing high-quality experience, are facing tremendous difficulty of selling. The current study suggests that the less popular destinations can be rebranded and promoted to target romantically motivated tourists.
        70.
        2023.07 구독 인증기관·개인회원 무료
        Social media influencers are becoming increasingly important to the advertising world. As individuals who use their extensive following to endorse products, create trends and ultimately drive purchase intentions, influencers are often seen as role models, especially as pertains to body image. As such, we conduct experimental research to examine how influencer size (0 vs. 14) affects attractiveness perceptions, perfectionist expectations, and purchase intentions. Drawing on self-determination theory we find that perfectionism toward others is the underlying mechanism for the effects of motivation and size. Societal and managerial implications are discussed.
        71.
        2023.07 구독 인증기관 무료, 개인회원 유료
        Some digital platforms introduced a novel positive-framing design in the multi-dimensional rating system, which framed the attribute with positive words for consumers to rate. The results from a cross-platform quasi-natural experiment show that the positive-framing design can increase the rating scores compared with the traditional non-positive framing design.
        4,000원
        72.
        2023.07 구독 인증기관·개인회원 무료
        Metaverse provides technology for people to connect, find communities, and grow businesses. Its sales have seen growth during the COVID-19 pandemic. In an era of metaverse, luxury brands such as Gucci, Ralph Lauren, Burberry, Balenciaga, and Dolce & Gabbana are trying to adapt to new changes. They launched NFT(Non-fungible token) goods, digital fashion, and virtual luxury goods on various metaverse platforms such as Zepeto, Roblox, and Fortnite. For example, Ralph Lauren in Zepeto provides various types of luxury items, immerses in virtual performances, and has a game plot interaction. As people immerse themselves in the Metaverse, they feel happy from various activities—such as watching advertisements, drinking juice, and playing with friends. Thus, what factors should be considered when the luxury brands manage the metaverse?
        73.
        2023.07 구독 인증기관·개인회원 무료
        Crowdfunding is an increasingly popular fundraising tool where project creators solicit capital from potential backers in return for monetary rewards or presales of products/services. Potential backers in crowdfunding are looking for potential cues to reduce uncertainty and predict new venture success when making their capital contributions. To increase their funding success, project creators strategically use project descriptions as a marketing tool to attract potential backers and funding.
        74.
        2023.07 구독 인증기관 무료, 개인회원 유료
        Metaverse blends the physical and virtual worlds, transforming the customer's shopping experience. This study aims to identify the psychological mechanism in the metaverse environment and the relationship between metaverse experience and consumer happiness. To identify metaverse experiences, both behavioral and functional magnetic resonance imaging (fMRI) studies were conducted. In a behavioral study, we found that consumers' happiness increased when participants were in an immersive metaverse space. In the fMRI study, we found greater activation in the medial prefrontal cortex (MPFC) and lateral occipital cortex (LOC) regions in the high level of the immersive metaverse and found a positive relationship with consumers' happiness. This paper is the first attempt in marketing to provide an integrative brain map for the metaverse experience. This brain map helps marketers better understand the consumer experience. This study suggests that only in the immersive metaverse space where virtual and physical experiences interact can consumers become one with the virtual space and maximize customer experience values.
        3,000원
        75.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Carbon/carbon composites are widely used in re-entry engineering applications thanks to their excellent mechanical properties at high temperatures, but they are easily oxidized in the oxygenated atmosphere. It is important to research their residual mechanical properties influenced by oxidation behaviour, in order to ensure the in-service safety. A microscale degradation model is proposed to predict the oxidation behavior based on the mass conservation and diffusion equations, the derived equivalent steady recession rate of composite is employed to evaluate the residual mechanical properties of the oxidized composite theoretically. A numerical strategy is proposed to investigate the oxidation mechanism of this composite. The differences in the degradation rate between the fiber and the matrix resulted in the steady state and an unchanged shape of the front. Residual mechanical properties of composite with three different domains of oxidation were simulated with a multiscale coupled model. The numerical results demonstrated that the mechanical properties of this composite decreased by 24–32% after oxidation for 30 min at 850 °C. Oxidation also caused the stress redistribution inside components, with the stress concentration diminishing their load-bearing capacity. The local areas of increased stress in the pyrocarbon matrix provided new ways for diffusion of oxygen into the pyrocarbon matrix and fibers.
        4,300원
        76.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In this study, waste corrugated paper was used as carbon precursor with KOH-NaOH mixture (mole ratio was 51:49 and the melting point is 170 °C) as activator to prepare porous carbon at different reaction temperature and different mass ratio of KOH-NaOH mixture/waste corrugate paper fiber. The micro-morphology, pore structure information and composition of porous carbon were analyzed, and the formation mechanism of pores was investigated. The effect of activator amount and pyrolysis temperature on the morphology and structure of porous carbon were studied. The adsorption capacity of porous carbon was evaluated with the methylene blue as model pollutant. The effect of adsorbent amount, adsorption time and temperature on the adsorption performance of the porous carbon were analyzed. The maximum specific surface area is 1493.30 m2 ·g−1 and the maximum adsorption capacity of methylene blue is 518 mg·g−1. This study provides a new idea for efficient conversion and utilization of waste paper.
        4,200원
        77.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        How to effectively deal with the polluted water by the pollutant of organic dyes is the world problem. It is of great significance if the organic dyes in the polluted water can be directly turned into the useful materials through a facile approach. Herein, the water which contains the common organic dye, Reactive red 2 (RR2), has been chosen to be the model to synthesize graphene quantum dots (GQDs) by a facile route. The comprehensive characterizations, including TEM (HRTEM), XPS, Raman, PL and UV–Vis. spectra, have been performed to confirm the structures and explore the properties of the synthesized GQDs. Meanwhile, the excellent PL properties and low biotoxicity of the GQDs confer them with the potential applications in the biological fields. When the GQDs are excited by the wavelength of 360 nm, the maximum emission is achieved at 428 nm. It is well demonstrated that the synthesized GQDs are able to detect the Al3+ which causes multiple diseases, such as Parkinson, Alzheimer, kidney disease, and even cancer. The detection range is from 90 to 800 μM, which is different from the reported kinds of the literature. Therefore, this work not only provides an economical and environmental route on solving the universal problem from organic dyes, but also facilitates to advancing the synthesis and application of GQDs.
        4,000원
        78.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Rechargeable zinc-based batteries (RZBs) with the advantages of high safety, low cost, abundant resources and environmental friendliness, are considered as advanced secondary battery systems that can be applied to large-scale energy storage. As an important cathode material for RZBs, NASICON-type Na3V2( PO4)3 (NVP) possesses three-dimensional and large-scale ion channels that facilitate the rapid diffusion of Zn2+, and has a higher average operating voltage compared with other vanadiumbased compounds, thus exhibiting the possibility of realizing RZBs with high energy density. However, NVP still has some problems, such as poor electronic conductivity and spontaneous dissolution in aqueous solution. The sluggish kinetics of Zn2+ (de)intercalation in NVP and dendritic growth on the Zn anode also contribute to the poor rate performance and short cycle life of the batteries. In this review, optimization strategies for the electrochemical performance of RZBs with NVP as cathode are systematically elaborated, including modification of NVP cathode and optimization of electrolyte. Several mainstream energy storage mechanisms and analysis methods in this battery system are sorted out and summarized. On this basis, the development direction of NVP–RZB system is further prospected.
        6,100원
        79.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In recent years, people are increasingly interested in CO2 hydrogenation to produce value-added chemicals and fuels ( CH4, CH3OH, etc.). In the quest for an efficient treatment in CO2 methanation and methanolization, several technologies have been practiced, and DBD plasma technology gain attention due to its easily handling, mild operating conditions, strong activation ability, and high product selectivity. In addition, its reaction mechanism and the effect of packing materials and reaction parameters are still controversial. To address these problems efficiently, a summary of the reaction mechanism is presented. A discussion on plasma-catalyzed CO2 hydrogenation including packing materials, reaction parameters, and optimizing methods is addressed. In this review, the overall status and recent findings in DBD plasma-catalyzed CO2 hydrogenation are presented, and the possible directions of future development are discussed.
        4,800원
        80.
        2023.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Developing the high-performance semiconductor photocatalytic materials is an eternal topic under the background of the current energy and environment requirements. In recent years, single-atom photocatalysts (SAPCs) have been brought a lot of attention in energy conversion and environmental purification because of their unique characteristics and properties, including the unique coordination patterns, outstanding atomic utilization, quantum confinement effects, high catalytic activity, etc. Hence, this critical review focuses on the summarized various synthetic methods and the recent important applications of SAPCs, including photocatalytic H2 evolution (PHE) from water splitting, photocatalytic CO2 reduction, photodegradation of organic pollutants, etc. The prospects and challenges for future research topics of SAPCs with excellent activity and stability for various photocatalytic applications are prospected at the end of this review. We sincerely expect that this critical review can promote deep-level insight into the SAPCs subject for the future significant applications in other fields.
        4,900원
        1 2 3 4 5