E-commerce is a global phenomenon that reshapes retailing and the appropriate multinational corporations. The goal of this study is to get a better understanding of the relationship between online customer reviews (OCRs), sales and sales after returns in the cross-national and cross-cultural context. We discuss our hypotheses by empirically analyzing a large and unique data set from a European fashion e-commerce company. This study links a wide range of transaction data (0.8 billion page clicks, 17 thousand different products, 499 brands, 50 product categories, 22 million sold and 11 million returned items) from six different countries (Austria, France, Germany, Italy, Netherlands, Poland) with a large set of OCRs (0.7 million). Our results show that positive OCRs can lead to higher sales and sales after returns with considerable cross-country differences. We argue that differences in culture provide a substantial explanation for these effects by using Hofstede's cultural framework.

We detected bright mid- to far-infrared emission from the helium nova V445 Puppis in the AKARI all-sky survey data taken in 2006. Assuming an optically thin condition, we decomposed the spectral energy distribution (SED) of V445 Puppis in October 2006 by model tting and found that the SED can be explained by a combination of cold amorphous carbon (125 K and the mass of 4:5+6:6 2:7 X 10-4 M⊙) and warm amorphous carbon (250 K and the mass of 1:8+1:0 -0:5 X 10-5 M⊙). Assuming that the former is pre-existing dust formed in the past nova outbursts and the latter is newly formed dust in December 2000's nova wind, this result suggests that the amount of dust formed around V445 Puppis in a single outburst is larger than 10-5 M⊙, which is larger than those in any other classical novae ever reported.

We present results of AKARI/IRC near-infrared (NIR) slit-spectroscopy (2.5{5.0 m, R  100) of Galactic sources, focusing on ice absorption features. We investigate the abundance of H2O and CO2 ices and other ice species (CO and XCN ices) along lines of sight towards Galactic Hii regions, massive YSOs, and infrared diuse sources. Even among those dierent kinds of astronomical objects, the abundance ratio of CO2 to H2O ices does not vary signicantly, suggesting that the pathway to CO2 ice formation driven by UV irradiation is not eective at least among the present targets.

Our understanding of dust emission, interaction, and evolution, is evolving. In recent years, electric dipole emission by spinning dust has been suggested to explain the anomalous microwave excess (AME), appearing between 10 and 90 Ghz. The observed frequencies suggest that spinning grains should be on the order of 10nm in size, hinting at polycyclic aromatic hydrocarbon molecules (PAHs). We present data from the AKARI/Infrared Camera (IRC) due to its high sensitivity to the PAH bands. By inspecting the IRC data for a few AME regions, we nd a preliminary indication that regions well-tted by a spinning- dust model have a higher 9 m than 18 m intensity vs. non-spinning-dust regions. Ongoing eorts to improve the analysis by using DustEM and including data from the AKARI Far Infrared Surveyor (FIS), IRAS, and Planck High Frequency Instrument (HFI) are described.

Polycyclic aromatic hydrocarbons (PAHs) are considered to be carriers of the unidentified infrared bands, which are ubiquitously observed in the Universe. PAHs are mainly formed around evolved carbon-rich stars and injected into interstellar space. Planetary nebulae (PNe), a late stage of low- and intermediate stellar mass evolution, are suitable objects to investigate the formation and evolution of PAHs. The shortest PAH feature is located in 3.3 μm, which is important to examine the excitation and size distribution of PAHs. While the number of samples had been limited before, the high sensitivity of AKARI/IRC has drastically increased the number of samples. We obtained the 2-5 μm spectra of Galactic PNe with AKARI/IRC and compiled a near-infrared spectral catalog, containing 73 PNe. We investigate the detection rate and the evolution of the PAH features. The characteristics of the catalog are illustrated and the origin of the evolution of the PAH features is discussed.

A wide spectral coverage from near-infrared (NIR) to far-infrared (FIR) of AKARI both for imaging and spectroscopy enables us to eciently study the emission from gas and dust in the interstellar medium (ISM). In particular, the Infrared Camera (IRC) onboard AKARI oers a unique opportunity to carry out sensitive spectroscopy in the NIR (2{5 m) for the rst time from a spaceborn telescope. This spectral range contains a number of important dust bands and gas lines, such as the aromatic and aliphatic emission bands at 3.3 and 3.4{3.5 m, H2O and CO2 ices at 3.0 and 4.3 m, CO, H2, and HI gas emission lines. In this paper we concentrate on the aromatic and aliphatic emission and ice absorption features. The balance between dust supply and destruction suggests signicant dust processing taking place as well as dust formation in the ISM. Detailed analysis of the aromatic and aliphatic bands of AKARI observations for a number of Hii regions and Hii region-like objects suggests processing of carbonaceous dust in the ISM. The ice formation process can also be studied with IRC NIR spectroscopy eciently. In this review, dust processing in the ISM divulged by recent analysis of AKARI data is discussed.

Dinickel-silicide (Ni2Si)/glass was employed as a counter electrode for a dye-sensitized solar cell (DSSC) device. Ni2Si was formed by rapid thermal annealing (RTA) at 700 oC for 15 seconds of a 50 nm-Ni/50 nm-Si/glass structure. For comparison, Ni2Si on quartz was also prepared through conventional electric furnace annealing (CEA) at 800 oC for 30 minutes. XRD, XPS, and EDS line scanning of TEM were used to confirm the formation of Ni2Si. TEM and CV were employed to confirm the microstructure and catalytic activity. Photovoltaic properties were examined using a solar simulator and potentiostat. XRD, XPS, and EDS line scanning results showed that both CEA and RTA successfully led to tne formation of nano thick- Ni2Si phase. The catalytic activity of CEA-Ni2Si and RTA-Ni2Si with respect to Pt were 68 % and 56 %. Energy conversion efficiencies (ECEs) of DSSCs with CEA-Ni2Si and RTA-Ni2Si catalysts were 3.66 % and 3.16 %, respectively. Our results imply that nano-thick Ni2Si may be used to replace Pt as a reduction catalytic layer for a DSSCs. Moreover, we show that nanothick Ni2Si can be made available on a low-cost glass substrate via the RTA process.

We improve the energy conversion efficiency (ECE) of a dye sensitized solar cell (DSSC) by preparing a working electrode (WE) with localized surface plasmon resonance (LSPR) by inducing Au thin films with thickness of 0.0 to 5.0 nm, deposited via sputtering. Field emission scanning electron microscopy and atomic force microscopy were used to characterize the microstructure of the blocking layer (BL) of the Au thin films. Micro-Raman measurement was employed to confirm the LSPR effect, and a solar simulator and potentiostat were used to evaluate the photovoltaic properties, including the impedance and the I-V of the DSSC of the Au thin films. The results of the microstructural analysis confirmed that nano-sized Au agglomerates were present at certain thicknesses. The photovoltaic results show that the ECE reached a value of 5.34% with a 1-nm thick-Au thin film compared to the value of 5.15 % without the Au thin film. This improvement was a result of the increase in the LSPR of the TiO2 layer that resulted from the Au thin film coating. Our results imply that the ECE of a DSSC may be improved by coating with a proper thickness of Au thin film on the BL.

This research examines the concepts of customer brand engagement (CBE) and perceived social presence (PSP) in a corporate Facebook context, and tests whether CBE and PSP have an impact on brand trust. CBE has well-defined sub-dimensions that are about behavioral, emotional and cognitive, and motivational aspects. The sample (n=461) is from Kuwait, and asks about use of corporate Facebook pages for smart phones. All three of the CBE sub-dimensions have a significant impact on brand trust. PSP influences the CBE sub-dimensions, and it also influences brand trust directly. Brand trust does impact brand loyalty in the corporate Facebook context.

The rapid growth of the Chinese tourism has stimulated competition within tourismrelated industries, such as the hospitality industry. The purpose of this study is to examine the Chinese consumer reaction to different promotional tools used by hotels in China and, thus, to provide a deeper understanding for marketers of how to use sales promotion effectively to generate appropriate consumer responses. An experimental survey was administered yielding a total sample of 319 Chinese customers, who were probed using different types of sales promotion tools. Data analysis indicates that bonus packs (e.g. a 3-night stay at a hotel for the price of 2) induced the highest consumer perceived value, brand switching, and purchase acceleration intention, whereas price discounts resulted in the highest intention to spend more. Although this study has its limitations given its reliance on a convenience sample, it offers insightful practical implications for hotel business owners in Asia regarding targeting the right customers with the right promotional tools, where it is proposed that bonus packs successfully attract new Chinese customers and price discounts support in generating more sales.

As social media platforms (e.g., Facebook) and related online communication channels (e.g., review websites and community forums) grow in quantity and commercial orientation, marketing practitioners and scholars alike have recognised the importance of understanding and influencing online consumer communication processes. Specifically, it is suggested that online opinion leaders (‘Epinion leaders’) can be utilised as a target group to manage negative e-word-of-mouth (‘e-WOM’) and e-complaints. This study identifies and targets Epinion leaders and explores three central personality characteristics – altruism, self-confidence and the need for uniqueness – as a means of understanding Epinion leaders’ motivations to communication and tailoring corporate communication campaigns. The study focusses herby on the rapidly growing and increasingly influential 50-years+ e-commerce segment (i.e., ‘silver surfers’). Based on an online survey of 1,700 e-consumers aged 50 years and older, the proposed structural equation model verifies the positive influence of Epinion leadership on the propensity to spread negative e-WOM and e-complaints while demonstrating the applicability of personality characteristics as means of influencing consumers’ online communication strategies. The findings demonstrate that addressing consumers’ self-confidence can be an essential way of reducing negative e-WOM and encouraging e-complaints, which show opposing effects on customer satisfaction. For practitioners, this study emphasises the usefulness of negative Epinion leaders as a target group and recommends fostering consumers’ self-confidence in order to prevent negative online opinion-cascades and increase overall satisfaction.

We prepared polymethyl methacrylate (PMMA) beads with a particle size of 80 nm to improve the energy conversion efficiency (ECE) by increasing the effective surface area and the dye absorption ability of the working electrodes (WEs) in a dye sensitized solar cell (DSSC). We prepared the TiO2 layer with PMMA beads of 0.0~1.0 wt%; then, finally, a DSSC with 0.45 cm2 active area was obtained. Optical microscopy, transmission electron microscopy, field emission scanning electron microscopy, and atomic force microscopy were used to characterize the microstructure of the TiO2 layer with PMMA. UV-VIS-NIR was used to determine the optical absorbance of the WEs with PMMA. A solar simulator and a potentiostat were used to determine the photovoltaic properties of the PMMA-added DSSC. Analysis of the microstructure showed that pores of 200 nm were formed by the decomposition of PMMA. Also, root mean square values linearly increased as more PMMA was added. The absorbance in the visible light regime was found to increase as the degree of PMMA dispersion increased. The ECE increased from 4.91% to 5.35% when the amount of PMMA beads added was increased from 0.0 to 0.4 wt%. However, the ECE decreased when more than 0.6 wt% of PMMA was added. Thus, adding a proper amount of PMMA to the TiO2 layer was determined to be an effective method for improving the ECE of a DSSC.

The work presented in this report was a detailed comparative study of the electrochemical response exhibited by graphite anodes in Li-ion batteries having different physical features. A comprehensive morphological and physical characterization was carried out for these graphite samples via X-ray diffraction and scanning electron microscopy. Later, the electrochemical performance was analyzed using galvanostatic charge/discharge testing and the galvanostatic intermittent titration technique for these graphite samples as negative electrode materials in battery operation. The results demonstrated that a material having a higher crystalline order exhibits enhanced electrochemical properties when evaluated in terms of rate-capability performance. All these materials were investigated at high C-rates ranging from 0.1C up to 10C. Such improved response was attributed to the crystalline morphology providing short layers, which facilitate rapid Li+ ions diffusivity and electron transport during the course of battery operation. The values obtained for the electrical conductivity of these graphite anodes support this possible explanation.

Rainfall infiltration velocity into the surface of the earth is influenced by time sequential change of the urban surface spatial structure following urban expansion, and is the key factor in determining runoff discharge. In this regard, a comprehensive assessment and understanding of surface runoff associated with land cover change, as well as the changed structure of the landscape, is required to establish landscape planning. Sustainable development, planning and maintenance of the green space inside the city, based on results of the above, are a fundamental countermeasure for relieving fragmentation of the urban green space and increasing urban flood damage, directly or indirectly. In this study, we conducted analysis of landscape structure and change of Surface Runoff Reduction Capacity (SRRC) using the land cover maps from 1975 to 2000 at the lower reaches of the Jungrang stream (LRJS). The results are expected to provide baseline data for sustainable landscape planning that is ecologically healthy and can improve SRRC during torrential rains. The results of this study are as follows. Analysis of the results showed that land cover type underwent a remarkable change in terms of the total area of farm and urban types from 1975 to 2000. The total area of farm decreased by approximately 27.05% during the 25 years, while that of urban increased by approximately 25.61%. In this regard, the results of the landscape structure assessment using FRAGSTATS showed reciprocal tendencies, which intensified fragmentation of the landscape, as measured by all 6 of the selected factors, including LPI, NP, PD, LSI, AI and PLADJ. The Runoff Curve Number (CN) value steadily increased in the results of the time series landscape change assessment of the SRRC from 1975 to 2000. Based on analysis of the changed area associated with SRRC classes, the high SRRC class 1 area showed a steady decrease in accordance with the progression of the time series land use change associated with urban development.

The high plateaus in west China may provide suitable sites for astronomical observations with the institute's middle-range telescopes and possibly with larger telescopes. Under China-Japan collaborations for site survey in west China, we have been conducting searches for good sites and monitoring their characteristics over several years. As recent results of our site survey show, sites in west Tibet are revealed with a high possibility of good astronomical observations. Weather characteristics at Gar in Ali, Tibet, show its high clear-sky ratios, especially in winter, com- parable to Mauna Kea, Hawaii. But it has some wind problem in winter, where stronger wind speeds, over 20m/sec, occur frequently even though the sky is clear. To find calmer sites, we have conducted numerical simulations for the Ali area using the Japan Meteorological Agency NonHydrostatic Model. We have found another site, named ZoZo Hill, near Gar. We will continue to monitor the Gar site to clarify weather characteristics over the whole year and hopefully start to negotiate for site monitoring at ZoZo Hill this year.

This study was designed to evaluate the possibility of increase through dairy female offspring’s ratio by transfer of pre-selected transferrable blastocyst that was produced by pre-selected X-bearing semen with OPU derived oocytes. Elite dairy female cow is demanded strongly compared with male, the so called, farmer wants to produce only an elite female dairy offspring as a candidate female dairy cow for producing milk. In our study, we selected 2 elite dairy bull semen from National Agricultural Cooperative Federation to pre-select X-bearing semen and 5 elite dairy female cows as donor for collecting of OPU derived oocytes. OPU derived embryo production system was carried out an aspiration of immature oocytes from 5 donor cows 2 times per week, total 200 times for 2 to 7 months by an ultrasonographic guided follicular aspiration system and then produced in vitro-produced blastocysts by in vitro maturation, fertilization and culture. Dairy donor semen selected H-319, 320 bull in National Agricultural Cooperative federation was sorted X-bearing semen by flow-cytometer and frozen for using IVF with OPU derived oocytes. Donor cows were selected 5 elite dairy cows from Gyeongju Dairy Cow Community and then disease tests such as 4 kinds of disease before selecting was checked. Oocyte proportion of grade 1 to 3 from total collected oocytes was significantly lower in donor A and B than those in donor C, D and E (82.16 and 70.03% vs. 90.0, 91.78 and 93.57%), respectively (p<0.05). However, number of oocytes per session in donor A, C and E was significantly higher than those in donor B and D (7.77 ± 3.26, 5.85 ± 2.10 and 7.03 ± 2.14 vs. 4.68 ± 2.61 and 5.21 ± 1.97 oocytes), but donor A was significantly higher than donor C (p<0.05). Development to blastocyst in donor B, C and E was significantly higher than those in donor A and D (31.0, 25.0 and 25.0% vs. 14.3 and 4.5%), but donor A was not different in donor C and E (p<0.05). Nine out of 10 blastocysts (90.0%) derived from OPU blastocysts were confirmed male embryos that was induced with Y-bearing semen to confirm sex ratio only. Total 96 blastocysts derived from female bearing semen were transferred into synchronized recipients and then confirmed 42 recipients (43.8%) pregnancy rate, 36 offspring (37.5%) and 91.7% female sex ratio (33 female vs. 3 male offspring). Taken together all data, elite dairy female offspring could be produced effectively by in vitro production system between pre-selected x-bearing semen and OPU derived oocytes that would be influential breeder in the breeding of dairy farm to increase effectively elite dairy offspring ratio as well as net income in the dairy farmer.