The purposes of this study were to analyze importance and performance for coffee quality attributes based on customers according to their consumption types; and provided ideas and marketing strategies to increase sales through IPAs (Importance-Performance Analysis). University students in Incheon were conducted a survey from March 13, 2007 to March 31, 2007. As for a quality attribute with the highest importance, the survey showed 'price' was important for 「vending machine coffee」, and 'taste' was important for 「commercial coffee」, and 「coffee house coffee」. And 'thirst relief' was found to have the lowest importance for three types of coffee. As for a quality attributes with the highest performance, the survey showed 'taste' was important for 「coffee house coffee」 'price' was important for 「vending machine coffee」; and 'period of circulation' was important for 「commercial coffee」. IPA results for coffee quality attributes also showed quality attributes that should be improved quickly for each type of coffee: 'hygiene', 'safety', 'period of circulation', and 'package' were for 「vending machine coffee」; 'price' and 'freshness' were for 「commercial coffee」; and 'price' and 'period of circulation' were for 「coffee house coffee」.

본 연구에서는 체성분 측정용 스마트 의류의 프로토타입을 개발하고 평가함으로써 헬스케어 의류로써의 개발 가능성을 탐색하고자 하였다. 직물 전극을 사용하여 개발된 두 가지 타입의 실험의복을 피험자에게 착용하도록 한 후 자세의 변화 및 1차 착용, 탈의 후 2차 착용에 따른 체성분을 측정한 결과, 동일 자세 내에서와 탈의 후 재착용 시에도 비교적 일관성 있는 측정치를 얻을 수 있었으며, 동일 자세에서는 의복 유형 및 반복 착용에 관계 없이 비교적 일관된 임피던스 측정치를 얻을 수 있었다. 또한 착용자의 신체 부위별 측정도 가능한 것으로 분석되어 향후 본 연구를 바탕으로 체성분 측정용 스마트 의류 개발이 가능할 것이라 판단된다.

This study was performed to investigate the effect of the health related factors on the preference and frequency of intake of coffee and traditional beverages among 280 university students (128 males and 152 females) who were residing in Incheon areas. The results were as follows; 1. Male students of over weight and obese were more than female students and female students of under weight were more than male students. Female students were interested in weight control and had an experience in weight control more than male students. 2. The group who was much interested in weight control preferred green tea, yuja tea and dunggulre tea. The group who was much interested in health when drink beverages preferred green tea, ginseng tea, dunggulre tea, vinegar drinks and water but didn’t prefer coffee. 3. The frequency of intake of green tea is high in the group who had an experience in weight control. And the frequency of intake of honey tea was high in the group who drank alcohol almost every day. Coffee intake was the highest among beverages in smokers and water intake was the highest among beverages in nonsmokers. In conclusion this study showed that as an interest in health is higher, the preference and frequency of intake of coffee was low whereas those who intake of traditional beverages was high in general.