The purpose of this study was to develop a technology commercialization strategy by analyzing the consumer preference for low-sodium instant noodle ramen, which has a sodium content of 1,730 mg or less. For the commercialization of such low-sodium ramen, this study examined how much consumers would pay through an analysis of consumer preference by conjoint analysis. This study surveyed 1,004 men and women in their 20 s and 50 s between the ages of 20 and 50 years in Korea using an online survey. If the price of conventional instant noodle ramen is KRW 4,000 (approximately USD 3.57) per 5 packs for one pack of 5 servings in a supermarket, this study surveyed how much more they respondents would pay if the sodium was reduced by 10.0, 20.0, and 30.0%. The study found that if sodium was reduced by 10.0, 20.0, and 30.0%, the respondents would pay as much as KRW 4,180, KRW 4,307, and KRW 4,515, respectively. The attributes of low-sodium instant noodle ramen were examined according to the degree of sodium reduction, vegetable protein ingredients, brand, where to buy and price with each level. The Marginal Willingness To Pay (MWTP) was analyzed as follows. If the sodium content of ramen soup is reduced by 1.0%, the amount that can be paid would be KRW 105.78. Respondents could pay KRW 1,673 more for famous brand ramen than an unknown brand ramen. The study results indicated that when a new product is developed and released, it can be expected to increase sales of the new product by understanding the foreseeable value that consumers could pay for and realize the technological commercialization of the technology.
There was researches on methodologies that provides procedures of developing corporate models and patterns of step, tasks, tactics and technologies in Information Strategy Planning(ISP). However these could not provide data input and output relations in ISP procedures, effective data and knowledge management tactics which enhance knowledge reusability. Therefore, this study aims at developing Repository model supporting Information Strategic Planning process and showing its usage and effectiveness.
Recently, a number of enterprise have introduced Information Systems(IS) to cope with the rapidly changing circumstances and to improve their competitive advantage and successful implementation of Information Technology influence the success of business. Managements identify that it is necessary for systematic analysis and plan to adopt IS throughout the failure of IS projects. So Information Strategy Planning(ISP) is presented as the alternative. Recent, researches in the ISP have concentrated on the examination of large and successful corporations. For this reason, it is difficult that we apply the result to small and medium sized enterprise(SMEs). Thus, this paper searches characteristic of SMEs form informatization point of view and the ISP approach for successful informatization of SMEs.
The introduction of Mobile channel and subsequently-created various customer(individual, enterprise) needs to accelerate Mobile business. This study analyzed and extracted key process for introduction of Mobile channel, analyzing solutions in Mobile business firms and defining characteristics of Mobile channel which have influenced business process in enterprise. To-Be process of Mobile channel in distribution industry is suggested by defining the key business process and sub processes
본 연구에서는 감성공학적 분석 방법론을 고안하여 직물 디자인 분야에 적용하고 그 효용성을 규명하였다. 방법론을 개발하기 위한 기초자료로서 직물 디자인요소와 이와 관련된 감성어휘를 수집하고 직물디자인요소계층도를 구축하였다. 수립된 직물디자인요소계층도상의 디자인요소에 관한 상대적인 중요도를 조사하여 디자인 요소별 가중치를 산출하고, 특정 디자인에 대하여 총체적인 감성수준과 디자인 요소별 감성수준을 측정한다. 측정된 요소별 감성수준을 Analytic Hierarchy Process 기법으로 종합한 감성수준을 비교한 결과 높은 상관관계를 보였다. 이 분석 방법론은 사전정보와 기술요소정보를 유기적으로 결합한 기반이 될 수 있는 합리적, 과학적인 개발 방법론을 제시하였다는데 큰 의의를 갖는다.