The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

Cosmetic industry is a typical industry for domestic demand and is closely connected with domestic demand growth. In 2006, domestic cosmetics market is showing high growth rate due to the recovery of domestic demand and the market reorganization of sales channels is proceeding rapidly due to the recent global economic slowdown, Due to the situation, many companies are launching low-priced brand shop. The purpose of this study was to clarify the impact of marketing strategy of cosmetic brand-shop on consumers' purchasing intention. As the result of analyses, it was found that product, place, promotion factors of cosmetic brand-shop affect brand image. Also only product factor affects corporate image, perceived quality. And using regression analysis between brand image, corporate image, perceived quality and customer behaviors. Brand image and perceived quality factors influence consumers purchasing intention. Brand image has a positive impact on corporate image. And corporate image affects the perceived quality.

지식기반 경제 사회의 진입과 더불어 조직에서 가장 중요한 요소는 인적자원이며 인적자원의 효율적인 활용이야말로 기업 경영에 있어서 핵심이라고 할 수 있다. 이러한 인적자원의 역량을 향상시킬 수 있는 방법으로 대부분의 기업들은 교육훈련을 실시하고 있다. 교육훈련의 효율적인 활용이야말로 인적자원의 개발이고, 인적자원의 개발이 기업의 지속가능한 경영에 가장 중요한 부분이라고 할 수 있다. 인적자원 개발을 위한 교육훈련이 조직의 발전에 최우선이 되어야 함은 아무

The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

Over the fast few years, web-based e-Learning have made remarkable progress. According to advance of e-Learning, the evaluation of e-Learning effectiveness and success model become more important. This study had a focus on the effect of system characteristic of e-Learning systems and self-efficacy on learning performance. Data has been collected from 192 person experienced in e-Learning. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 4.0. The research results and suggestions of the study are as follow. First of all, system quality and information quality of e-Learning system had positive relationship with perceived usefulness. Second, information quality was related positively to user satisfaction. Third, perceived usefulness was positively connected with user satisfaction. Fourth, user satisfaction and self-efficacy had relation to learning performance.

하천에 설치되는 강변저류지의 효율적 설계를 위해서는 정확한 부정류 흐름 해석이 반드시 필요하다. 일반적으로 하천의 부정류 수치모의는 1차원 부정류 수치모형인 HEC-RAS를 많이 사용하고 있다. 하지만 강변저류지가 있는 하도에서의 부정류 흐름에 대한 수리실험과 현장 모니터링 자료가 거의 없기 때문에 HEC-RAS를 이용한 부정류 수치모의 결과의 신뢰도를 확신하기가 어렵다. 따라서 본 연구에서는 부정류 수리실험을 수행하여 강변저류지가 있는 하도에서의 HEC-RAS를 이용한 부정류 수치모의 적용성을 검토하였다. HEC-RAS 적용성 검토는 직선수로에 강변저류지가 설치되어 있거나 그렇지 않은 경우에 대해 부정류 수리실험을 실시하여 측정된 결과와 비교하여 평가하였다. 특히, 강변저류지가 설치되어 있는 경우는 강변저류지의 저류용량이 충분하여 하도에서 강변저류지로 통하는 위어에 완전 횡월류 흐름만 발생하는 경우에 대해 실험을 수행하였다. 강변저류지가 설치되지 않은 직선수로에 대한 HEC-RAS의 수위 계산 결과는 최대 3% 오차를 유량은 최대 1% 오차를 보였으며, 강변저류지가 설치된 경우의 HEC-RAS 수위 계산 결과는 최대 4% 오차를 유량은 최대 2% 오차를 나타냈다.