The purpose of this research is to explore the factors that affect a celebrity’s perceived authenticity on social media sites. In total, 653 Taiwanese consumers were recruited to examine the proposed model. The findings generally support our model. The theoretical and managerial implications of this study are discussed.

Scholars, policymakers, and cultural organizations have studied cultural tourism destinations (e.g., historical, artistic, or lifestyle/heritage offerings) from different perspectives since the late 1990s. However, the current tourism literature contains gaps can be further narrowed by studying cultural tourism destinations from tourists’ perspectives. To narrow the gaps in the literature, this study adapted the M-R model to examine the influence of experimental value variables (i.e., service staff excellence, aesthetic, playfulness, and consumer return on investment) on tourists’ satisfaction. Additionally, it investigates how on-site activity involvement moderates the relationship between tourists’ satisfaction and their sense of belonging. Drawing on a survey of over 500 Taiwanese tourists, our findings reveal that service staff excellence, aesthetics, and playfulness influence tourist’ satisfaction, which in turn, can affect their sense of belonging. Furthermore, sense of belong can positively affect tourists’ behavioral intentions, which is measured by their intentions to revisited and recommend. As for the moderating effect of on-site activity involvement, this research find it can positively moderate the relationship between satisfaction and sense of belonging. Several implications of the study are identified, and avenues for future research are suggested.

The purpose of this research is to examine the factors that contribute to tourists’ intention to staying in green hotels when traveling. After examining 208 Taiwanese tourists’ responses, the results show that green label credibility and environmental concern can both affect tourists’ green hotel staying intentions.

The purpose of this paper is to examine affluent consumers’ emotions and loyalty toward luxury fashion brands’ flagship stores. A total of 138 participants were recruited. The results show product quality and other customers’ behaviors are the two factors that can affect affluent customers’ positive and negative emotions.

New product promotion is an expensive and time-consuming process that suffers from a high failure rate. Scholars have examined the relationships between product introduction and sales force management, but the importance of the sales force in selling new products can still be further explored (Fu, Richards, , Hughes, , & Jones, 2010; Spanjol, Tam, Qualls, & Bohlmann 2011). The purpose of this paper is to examine the influence of perceived sales management controls on a salesperson’s new products sales performance (i.e., electronic goods) in a business-to-business context. In addition, the direct, mediated, and moderating influences of market orientation on sales performance will also be investigated.Through the literature reviewed (e.g., Evans, Landry, Li, & Zou, 2007; Matsuo, 2009; Matear, Osborne, Garrett, & Gray, 2002), this paper proposes its hypotheses. In terms of the antecedents of sales performance, this research focuses on the effects of innovativeness (Matsuo, 2009). Second, based on the works of Evans et al. (2007) and Matsuo (2009), this study proposes that management controls (i.e., behavior-based control, knowledge-based control, and output-based control) both directly and indirectly affect sales department performance by first influencing innovativeness. Third, this research intends to examine the effect of organization psychological climate, which is market orientation, on the innovativeness and performance of sales departments (Matear et al., 2002). Finally, this study investigates the moderating effects of an organization’s market orientation on the relationship between sales innovativeness and performance (Matear et al., 2002).EMBA and MBA students were recruited as interviewers to gather data. The companies involved in this study were electronics product manufacturers that were publicly listed on the Taiwan Stock Exchange. A total of 315 complete responses were obtained. The target research question was “what are the determinants of a sales department’s new product sales performance?” This study used partial least squares (PLS) to examine the proposed model.This research found that sales department innovativeness is positively linked with new product sales performance. For the effectiveness of management controls, the results show that sales management controls (i.e., output-based control, behavior-based control, and knowledge-based control) positively affect department innovativeness but cannot influence performance directly. As for marketing orientation’s influences, this current research confirmed an organization’s market orientation-ness cannot positively affect sales department’s innovativeness and performance when selling new product. However, market orientation can positively moderate the relationship between innovativeness and performance. Based on the findings of this research, managerial implications have been put forth.

Finding the balance between economic development and preservation of the natural environment is a challenging yet important task. This is a particularly pressing issue in the case of China, as it is the largest and fastest-growing market for tourism. The purpose of this research is to examine Chinese tourists’ participation in nature-based, tourism activities by incorporating tourists’ environmental attitude, measured by the New Environmental Paradigm (NEP) scale, into a tourism constraint-negotiation model. The responses of 112 Chinese tourists were examined through CFA. The results from structural equation modeling show environmental attitude will positively affect tourists’ motivation, which, in turn, will affect their negotiation strategy and ultimately their participation behavior. On the other hand, constraints on nature-based tourism will negatively affect tourists’ participation behavior. The theoretical and managerial implications of this study are discussed in the context of the tourism literature.

Adventure tourism accounted for 60% of international tourism activities by the year 2007 and is still growing. Nonetheless, relatively little is known about the ecological issues associated with adventure tourism. To address this issue, this study examines 502 Chinese tourists’ intentions to revisit adventure tourism activities by incorporating nature-relatedness (i.e., NR-self, NR-perspective, and NR-experience) into a modified flow model. After analyzing these data by structural equation modeling, our findings show that positive emotions and flow experiences influence one’s intentions to revisit adventure tourism activities and that then intensity of the flow experiences is influenced by skill, perceived challenge, and playfulness. Moreover, our study finds that tourists who enjoy being outdoors (NR-experience) and who find conservation unnecessary (NR-perspective) are likely to have a more positive attitude about adventure tourism. Conversely, individuals who are concerned about the environment will not have such emotions. The implications of these findings for such promotions are discussed.