This study investigated whether or not there is any difference in the extent to which incidental vocabulary learning takes place according to the presence of background knowledge. Along with background knowledge, three other variables such as reading comprehension ability, reading strategies, and knowledge of words were examined to determine how each variable contributes to incidental vocabulary learning. The data from two groups of 60 second grade students in a Korean middle school was analyzed in this research, and the followings were measured: the use of reading strategies, reading comprehension ability, knowledge of passage sight vocabulary, background knowledge on a text, and knowledge of target words. The findings revealed that the participants inferred the meaning of unknown words better when they had more background knowledge. Each of the four variables was a significant predictor of their incidental vocabulary learning and played a facilitative role in the lexical inferencing process. The results are discussed in terms of the conditions for efficient incidental vocabulary learning through reading.

고양 국제 꽃박람회의 관람 후 만족도가 화훼상품 구매의도에 미치는 영향을 일반 관람객에게 설문하여 분석한 결과, 꽃박람회를 통해 체험한 전시내용과 꽃박람회 내에서 판매되는 화훼 상품의 만족도는 일반인의 향후 화훼 상품의 구매의도 증가에 영향을 미친다는 결과를 알 수 있었다. 따라서 관람객의 다양한 요구를 만족시킬 수 있는 유익하고 효과적인 꽃박람회의 개최를 통하여 화훼 상품의 소비를 확대하려는 노력이 필요한 것으로 판단된다.