수입된 관상용 부추속 종과 야생 부추속 종을 교배하고 새로운 품종을 얻기 위해서는 한국에 자생하는 부추속 종의 개화생리의 이해가 필요하다. 본 연구는 일장처리를 통해 자생 부추속 4종의 화아발달 및 생육특성을 알아보고자 수행하였다. 실험은 국립수목원 유용식물증식센터의 Phyto-Garden System에서 실시되었으며, 온도는 25℃, 습도는 70%로 유지 되었다. 꽃눈이 각 1개씩 출현한 개체를 이용하여, 2019년 6월 28일에 장일(LD, 16hours), 단일(SD, 9hours), 외부환경으로 나누어 실험하였다. LD와 SD처리에서 8:00~17:00(9h)까지 는 296±13μmol･m-2 ･s-1의 광도 하에서 실험하였다. 이후의 추가되는 시간은 형광등을 이용해 약 5μmol･m-2 ･s-1로 일장연장 (day extension, DE)처리를 하였다. 생육조사는 생장특성으로 초장, 초폭, 엽수, 엽장을, 개화특성으로는 꽃의 수와 개화소 요일수를 조사하였다. 실험결과, 한라부추의 단일처리에서 엽수를 제외한 초장, 초폭, 엽장, 엽폭이 장일처리 및 외부환경 보다 높게 측정되어, 4종의 부추속 식물 중 한라부추가 추대 이후 단일처리에서 가장 생장이 왕성한 것으로 확인하였다. 또한, 단일처리에서 개화소요일수는 각각 강부추 51.8일, 둥근 산부추 46.5일, 선부추 43.7일 그리고, 한라부추 52일로 나타 났다. 반면 장일처리의 개체들은 실험종료일까지 전혀 개화하지 않았다. 외부 환경조건에서는 부추속 4종이 평균적으로 97.2일째에 개화하였다. 본 실험은 자생 부추속 4종이 단일처리에서 외부환경보다 화아발달이 촉진되는 결과를 나타냈다.

Despite growing research interest in consumer health, well-being and beauty, little is known about factors influencing consumer purchase decisions for female fitness devices. This study focuses on Kegel exercises – exercise routines developed by Dr. Kegel to strengthen pelvic floor muscles – that are recommended by health professionals for patients experiencing health ailments such as urinary incontinence, sexual dysfunction, and dissatisfaction. Despite the benefits, women are not well aware of the role of pelvic floor muscles. The diffusion and acceptance of Kegel exercise and devices among women are likely determined by how comfortable women are about obtaining such benefits. For this reason, feminism should play an important role in shaping women’s desire to engage in Kegel exercises. Thus, this research investigates how feminism is related to Millennial women’s engagement with fitness products, particularly Kegel devices. Drawing on the literatures about sexuality, health, and marketing, we propose that feminism positively influences women’s health-related attitudes (i.e., attitudes towards fitness, fitness opinion leadership, attitude toward core strength, and desire to control sex life), which in turn positively impacts women’s fitness engagement. Fitness engagement, in turn, is expected to predict attitudes towards Kegel exercise and Kegel device purchase intentions. On the other hand, women’s attitudes toward core strength and desire to control sex life are proposed to have a direct, positive impact on attitude towards Kegel exercise. Analysis of PLS-SEM shows general support for the hypotheses. We discuss how interest in Kegel devices could, in turn, lead to positive effects on overall physical and psychological health and provide implications for marketing practitioners.

This paper develops a conceptual model of international social media marketing strategy that describes how culture shapes consumers’ use of social media around the world. Drawing from cultural psychology, marketing, and computer information systems, we use Kietzmann et al.’s (2011) functional building blocks of social media to organize social media functions, then explicate how various dimensions of culture affect the way such social media functions are used across cultures. By delineating these complex relationships, our model and the propositions that stem from it offer directions for future research and advance understanding of cross-cultural differences with implications for businesses that provide social media or capitalize on social media for global reach in the international marketplace.