《佩觽》는 오대 송초 郭忠恕가 저술한 자서로, 위진시대 이후 자형을 판별한 자서들의 종합 판이다. 이 책의 구성과 배열은 매우 독특한 형식적 특성을 지니고 있다. 구성은 “三科”와 “十 段”으로 나뉜다. “三科”는 이론 영역으로 “造字之旨”, “四声之作”, “传写之差”으로 설명되고 있다. “十段”은 구체적인 내용으로 표제자를 음가에 따라 열 가지로 배열하는 형식으로 구성되 어 있다. 결론적으로 이 책의 구성과 배열의 특성은 다른 자서에서 보기 어려운 특성을 지니고 있기 때문에 이 구성과 배열의 특성과 작용을 분석하는 것은 의미있는 연구 영역이다. 특히 지금의 문자학이 자전학 연구에서 중요한 가치와 의의를 지닌다.

Digital channels have been rising to the major shopping paths from the past few years, yet it is interesting to notice that more and more digital retailers advance into offline channel nowadays due to the benefits. For example, the digital retailing giant Amazon opened its first bricks-and-mortar bookstore in 2015. Dell, which distributes its products only in the catalog and digital channels, entered the leading retail stores such as Best Buy and Walmart. The digital retailers’ strategy trend that moves into the real world reveals the unique and powerful capabilities of the offline distribution channel and the importance of launching products in the offline channel. Previous studies in marketing have investigated various complement and substitute impacts of offline channel introduction (i.e., Avery et al. 2012, Wang and Goldfarb 2017). However, most of the literature focus on the pc-based online channel and catalog, there is little research about the impact of offline channel introduction on smartphone-based mobile channel. Although mobile channel is similar to online channel in many ways (i.e., internet access and convenient shopping), it can be distinguished from online channel in terms of search and access, leading to a different interplay with offline channel. This research, therefore, aims to investigate how product launching in offline channel affects purchases in mobile channel versus online channel, and deepen the understanding by exploring the moderating effect of offline store intensity. Besides, we also explore the interaction between two digital channels: online channel and mobile channel. As most of the multi-channel retailers offer products in both online and mobile channels, it is incremental to know the interplay between these two digital channels. Using data from a representative multichannel retailer selling beauty products, we find the following three empirical results. First, product introduction in offline channel has a positive effect on online and mobile sales, and the effect is greater for mobile. Second, as offline store increases, the positive impact of offline product launch weakens on online channel, and even turns to negative once the number of offline stores reaches a threshold. However, the influence on mobile channel stays the same. The results reflect that the complementary interplay between offline and mobile channel is relatively stronger than between online channel. Finally, within the digital channels, online purchases only increase with the growth of sales performance within online channel, whereas mobile purchases are positively affected by both within mobile channel sales and across online channel sales. Our findings contribute critical academic and managerial implications for multichannel retailing.

Pei Xi is a book of Chinese characters written by Guo Zhongshu. It epitomized the dictionaries of Chinese characters which are produced since WeiJin. Nowadays, it is worth standardizing Chinese characters and researching their developing rules. Pei Xi has three parts .The first part is the theory about Evolution of Chinese characters . This thesis will mainly analyze Guo Zhongshu’s theory about Chinese characters and their evolving rules , and discuss its significance in philology. This thesis will also provide some reliable reference materials for case study. The author will draw a conclusion by summing up the values of Pei Xi, as well as its influences.