This study integrates the cognitive appraisal theory and script theory, highlighting the bridging role played by recollective memory. The relationships between visitors’ appraisals, emotions, recollection, storytelling and repurchase intention as they relate to the luxury cruise trip experience were assessed. We developed 14 theoretical hypotheses from a literature review. We then tested these hypotheses using data collected from 300 luxury cruise passengers. To the best of our knowledge this study is the first to incorporate the cognitive appraisal approach into script theory in a luxury tourism setting. Our work discloses that these two theories complement each other and recollection is the tie between them. This research reinforces the theoretical literature on cognitive appraisal and script theory. Moreover, the luxury cruise sector is under pressure due to fierce competition and as a result there is a need to acknowledge the crucial determinants of tourists’ emotional reactions. An understanding of tourists’ emotional experiences, and their antecedents and consequences will aid in the formulation of strategic marketing, segmentation, and communication efforts. The results of our study confirm that different emotional reactions can be elicited due to the power of four appraisal dimensions: appetitive goal congruence, certainty, novelty and agency. The findings not only enrich the cognitive appraisal framework and script theory literature but also provide guidance for managerial and marketing strategies of cruise industry practitioners.

Purpose: This study has two purposes; (a) to advance the understanding of rhythmic gymnastics’ attractiveness factors perceived by female elementary school students and their mothers, and (b) to discuss similarities and differences between the attractiveness factors. In this study, a concept-mapping method was used for a research methodology. A concept-mapping method is useful in that it can deal with both quantitative and qualitative research issues and compensate limitations. A concept-mapping method enables researchers to directly explore the frames of participants’ experiences and/or ideas, rather than to explore those frames based on researchers’ hypotheses or direction of the study. Results: This study collected data (original N=10/10) from female rhythmic gymnastics students and their mothers. All students participated in the study were children at the age between 8 and 11, who have been learning rhythmic gymnastics more than 12 months in Seoul, South Korea. This study collected participants’ statements using an open-ended survey. Among total of N statements, 51 of the children’s statements and 49 of the mothers’ statements were confirmed through a clarification process. Multidimensional scaling and hierarchical cluster analysis were conducted to investigate the purposes of the study. A concept map of rhythmic gymnastics’ attractiveness was derived as a result. Test results showed that children and mother groups presented 5 and 3 clusters, respectively, on a two-dimensional axis diagram. Conclusion: This study revealed the attractiveness factors of rhythmic gymnastics perceived by female students and their mothers. The tested results have implications for both academia and instructional method. The results would be a basic reference source for developing measurement scale for testing rhythmic gymnastics students’ pleasure and interest levels. The results of this study also could be applied to designing effective teaching and learning strategies of rhythmic gymnastics, and developing various programs.