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        검색결과 5건

        1.
        2020.11 구독 인증기관 무료, 개인회원 유료
        DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
        Mahesh Gadekar, Amélia Brandão
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.1583-1586 글로벌지식마케팅경영학회
        3,000원
        2.
        2020.11 구독 인증기관 무료, 개인회원 유료
        DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM
        Amélia Brandão, Mahesh Gadekar
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.1297-1300 글로벌지식마케팅경영학회
        3,000원
        3.
        2020.11 구독 인증기관 무료, 개인회원 유료
        EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
        Mahesh Gadekar, Amélia Brandão
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.1292-1296 글로벌지식마케팅경영학회
        4,000원
        4.
        2020.11 구독 인증기관 무료, 개인회원 유료
        EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES
        Amé lia Brandã o, Mahesh Gadekar
        Global Marketing Conference 2020 Global Marketing Conference at Seoul pp.1136-1139 글로벌지식마케팅경영학회
        3,000원
        5.
        2018.07 구독 인증기관 무료, 개인회원 유료
        EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS
        Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar
        Global Marketing Conference 2018 Global Marketing Conference at Tokyo pp.1271-1282 글로벌지식마케팅경영학회
        This research was conducted to examine factors affecting tweens´ brand preference for mobile network choice decisions. The results suggest that mobile network providers’ attributes, satisfaction and perceived risk have significant impact on brand preference. Further, tweens´ choices are more likely to be affected by the choices of other people within their local (district) geographic area.
        4,300원
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