As brands’ use of social media to connect with customers becomes increasingly important, there is a need to continually monitor and examine activities in social networks. An important aspect of the social network communications is its unique ways of concentrating and dispersing information among participants (actors) – density and centrality of the network. By looking at both density and centrality, the relationships among actors and their ability to influence others are revealed, allowing deeper understanding into networked behaviors. In this manner, examining whole and ego network patterns, the unique roles of individual actors, can provide brands significant insight in understanding how influencers form and how users connect and spread information. Based on the social network analysis, which represents a combination of theory and analytical methods of networked relationships, this study analyzed Twitter networks of two multi-brand cosmetics and beauty retailers, Sephora (global brand) and Ulta Beauty (U.S. domestic brand). Using NodeXL, daily Twitter data for both brands were gathered to investigate network activities. By examining both ego-networks and the whole networks, the results showed that while ego-networks for brands were quite similar to one another, there was a big difference between the ego-networks and whole networks in regards to the number of actors, type of connectivity, as well as the prominence of brands. Sephora was often not an important part of its hashtag network, and thus was not able to maintain strong control over communications and messages in these networks whereas Ulta maintained its control over its networks. The findings from analyzing these network patterns, the unique roles of individual actors, and the brands within the networks provide significant insights in understanding how influencers form and develop the ability to connect and spread information.

We present a systematic study of the heating and pre-sintering behavior of porous copper powder metal compacts. We employ a TE102 single mode microwave system to position the samples in the separated electric field (E) or magnetic field (H) anti-node of the cavity. We observe significant differences in the heating, pre-sintering, and microstructure evolution of the samples due to the individual fields. We note that sample history (whether heated first in the E-field or H-field) greatly effects a difference in heating trends and subsequent heating behavior and does not appear to be solely a thermal process.

Optical interferometry and polarimetry have separately provided new insights into stellar astronomy, especially in thefields of fundamental parameters and atmospheric models. We present: scientific justifications for “full-Stokes” opticalinterferometric polarimetry (OIP); updated instrument requirements; preliminary beam combiner designs; polarimeterdesign; end-to-end OIP data reduction; and realistic reimaged full-Stokes models of Be stars with a suitable number oftelescopes plus noise sources. All of this work represents preliminary research to construct an OIP beam combiner.

This report describes the inception, development and extensive use over 30 years of elliptical polarimeters at the Uni\-versity of Pennsylvania. The initial Mark I polarimeter design utilized oriented retarder plates and a calcite Foster-Clarke prism as the analyzer. The Mark I polarimeter was used on the Kitt Peak 0.9 m in 1969-70 to accomplish a survey of ap\-proximately 70 objects before the device was relocated to the 0.72 m reflector at the Flower and Cook Observatory. Suc\-cessive generations of automation and improvements included the early-80’s optical redesign to utilize a photoelastic modulated wave plate and an Ithaco lock-in amplifier–the photoelastic modulating polarimeter. The final design in 2000 concluded with a fully remote operable device. The legacy of the polarimetric programs includes studies of close binaries, pulsating hot stars, and luminous late-type variables.