This study aims to subdivide consumers by attributes determined mainly by consumers of fresh ginseng. It is to compare and analyze the characteristics by cluster, and to deduce the implications on distribution and marketing. For this study, a survey was conducted targeting 250 consumers of fresh ginseng. The factors were deduced through performing the exploratory factor analysis on the results of the survey, and the consumers of fresh ginseng were classified through cluster analysis. As a result of the study, the attributes considered for the purchase of fresh ginseng were condensed to the three factors: physical characteristic factor, safety factor, and cultivation indication information factor. With these as the standard, the consumers of fresh ginseng were subdivided into the three clusters: safety-oriented consumption type, label-centered consumption type, and high involvement consumption type. It was found that there were differences in demographic characteristics and attributes considered for purchase of fresh ginseng by cluster analysis. This study suggests the implications for revitalization of the fresh ginseng industry by subdividing consumers of fresh ginseng and suggesting the characteristics by cluster.

본 연구에서는 VFSMOD-W 모형을 활용하여 새만금 유역의 초생대 기법 적용에 따른 유사저감효과를 예측하고자 하였다. 먼저 모형의 신뢰도 확보를 위해 새만금 유역 내 초생대 실측치를 활용하여 매개변수를 보정하였으며, 새만금 유역 내 밭경지 특성을 파악하여 이를 토대로 모의 시나리오를 개발하였다. 다양한 밭경지 특성을 반영하기 위해 개발된 모의시나리오는 밭경지 규모 1 ha, 5 ha, 10 ha로 밭의 폭과 길이 비는 1 : 1를 적용 하였으며, 밭의 경사는 7%, 15%를 고려하였다. 또한 강우조건은 50 mm, 100 mm, 150 mm, 200 mm 일강우량을 적용하였다. 그 결과, 초생대의 유출저감효과는 밭경사 7%와 15%에 대해 2.9~13.5%, 2.9~12.1%로 각각 나타났으며, 유사저감효과는 33.8~97.0%, 27.1~85.9%로 각각 나타나 유출저감효과에 비해 상대적으로 높은 저감효과를 나타내었다. 유출 및 유사 발생에 영향을 미치는 밭규모, 경사 및 강우량 인자에 따라 초생대 효과는 큰 차이를 나타내었다. 본 모의 결과를 바탕으로 새만금 유역내 밭경지 규모 10 ha 미만, 경사 15% 이내의 조건에서 밭면적 10% 규모로 초생대를 조성할 경우 유사저감 효과를 기대할 수 있을 것으로 사료된다.

The White backed planthopper (WBPH), Sogatella furcifera (Horvath) is one of the serious insect pests in rice growing region in Asia. When rice is attacked by the insect it releases secondary metabolites for self-defense. In this study, we identified WBPH-mediated compounds from a cross ‘Cheongcheongbyeo/Nagdongbyeo’ doubled haploid (CNDH). The compounds were located in chromosome. Leaves and stem of CNDH lines were infected by 2∼3 insta of 3 weeks WBPH and samples were extracted by 90% methanol. Extracted compounds were analyzed through HPLC. TLC was used in separating the target compounds. QTL analysis of compound was done using winQTLcart 2.5 program. Chrysoeriol was highly contained in Cheongcheongbyeo. QTL location is found on chromosome by winQTLcart 2.5. QTL analcited with compound7 was detected on chromosome 4, 7 and 12. qFla4 was detected on chromosome 4 in RM280-RM6909 at LOD 3.5 with 30% of variation. qFla7 was detected on chromosome 7 in RM248-RM1134 with LOD 3.0 with 30% of variation. qFla12 was detected on chromosome 12 in RM1226-RM12 with LOD 2.7 with 40% of variation. Cochlioquinone was detected on chromosome8, qFla8 in RM23230-RM3689 with LOD 2.5 with 30% of variation. Chrysoeriol and Cochlioquinone separated to condition of (Chloroform: Methanol:1-Butanol:Water=4:5:6:4). Separated compounds were analyzed by LC/MS and NMR. These results, investigation is being done to ditermine how the secondary metabolites come lead to pathways of genes and its effect on WBPH relation.

This experiment conducted to identify the changes of the response when white-back planthopper (WBPH, Sogatella furcifera), were inoculated in 10 days rice leaves after germination. We confirmed the difference between inoculated and uninfected plants by in the different time period (1day, 1 week, 2 weeks, and 3 weeks after inoculation). Breeding rice and WBPH maintained at 26∼28℃ with 60 % humidity. 3 leaves plants (TN1, Cheongcheong, and Nagdong) were inoculated with 2∼3 instars WBPH. Harvested rice plant samples were completely dried in dark condition and then samples were completely immersed in a solution of methanol for 3 days under darkness. Dissolving in water and then de-fatted three times with hexane. 100 ppm samples were applied to HPLC, eluting with acetonitrile and 0.1 % acetic acid by C18 (5ph column Agilant) and detected at 254 nm. We confirmed the difference of peak using LC/MS/MS (API-2000). The results showed that three weeks from the day of inoculation was increased at the molecular weight 118.1, 264.2 and 364.2.