The recent introduction of numerous outstanding tabletop games from Europe and America, coupled with the thriving domestic tabletop game crowdfunding platforms, highlights the huge potential of the board game market in China. Additionally, studies have demonstrated that board games not only provide leisure and entertainment, but also have a positive impact on children’s education, corporate management, and the medical field. However, the Chinese board game industry is facing certain challenges in the digital age. The lack of excellent domestic board game works, designers, and brands are hindering its development. This paper examines the Chinese tabletop game brands from a digital perspective and offers suggestions for the building of strong Chinese board game brands.

Realistic films have now become an indispensable and important part of the global film genre. Based on the background of humanities and social sciences in China and South Korea, this paper analyzes how the creators of “Parasite” and “Sheep Without A Shepherd” pass through the film plots. The profound reflection of family relations and social contradictions, as well as the role relations and drama contradictions in the family, come to achieve a strong criticism of realism. Through the analysis of the plot setting and lens usage of the two national realism films “Parasite” and “Sheep Without A Shepherd” in China and South Korea, scientific references and suggestions are put forward for the development and re-creation of realism films in China and South Korea.

［Objective/significance］ The content of media communication is a reproduction and representation of users' cultural attitudes. The real emotions of netizens are expressed, gathered and spread through the media, forming a unique online emotion. The popularity of online emotions is often affected by cultural patterns in intercultural context, resulting differences in expression. Understanding the mechanism that causes differences and understanding the final results, we can effectively identify and guide the development of online emotions, and avoid cultural misunderstanding and cultural conflicts, which has important practical significance. ［Methods/Procedure］ Based on the Emotion Appraisal Theory, this paper analyzes the online emotions of China, Japan and South Korea in recent years, and makes an analogical and quantitative analysis of its valence effect.［Findings/Conclusion］It is found that netizens' emotions tend to be negative for the violent plots in online cartoons, but the netizens from different countries show subtle differences due to the influence of emotional concerns and cultural background. Around the influence of the cultural mode in the works, the online emotion shows the characteristics of high arousal. On this basis, the spread of emotion in the webtoons reveals the multi-level cultural factors in the emotional expression. Therefore, the society should pay attention to the guiding function of positive emotions, and improve the correct communication effect.