본 연구의 목적은 텍스트 마이닝과 소셜 네트워크 분석을 활용한 소비자 맞음새 평가의 주요 특징을 규명하는 것이다. 이를 위해 SNS에서 수집된 소비자의 2,000여건의 의복 맞음새 평가 후기로부터 의복 맞음새 관련된 텍스트 데이터를 추출하고 의미연결망 분석과 CONCOR 분석을 수행하였다. 연구 결과, '팬츠'와 '스커트'가 많은 맞음새평가 어를 공유하며 다양한 형태로 평가되는 것을 확인하였고 의복의 길이가 가장 많이 평가되었다. 인체부위 중 '허리'는 다양한 의복의 맞음새를 평가하는 가장 중요한 부분이며 의복 맞음새평가어 중 '넓은', '큰', '와이드한', '긴' 등이 가장 많이 사용되는 것으로 나타났다. 본 연구는 소비자 맞음새 평가에 사용된 언어의 구조적 관계와 의미를 구체적으로 규명하고 의복 맞음새의 향상을 위한 실증적 기초 자료를 제공하는데 의의가 있다.

The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

The purpose of this study was to investigate students’ satisfaction with, perceived ease of movement of, and perceived fit of high school girls’ uniforms according to the uniform design. “P” high school, with a one-piece dress-type uniform, and “H” high school, with a two-piece type uniform, were selected for this study. Sixty-five female students from each school participated in the study. The questionnaire was composed of 21 questions about the school uniforms’ purchase behavior, design, fit, ease of movement, and modification and participants’ demographic information. Students from both schools were generally satisfied with the uniform design. However, in the open-ended response section, many “P” high school students responded that the fact that the one-piece dress pulled up when sitting or raising the hand made it uncomfortable. On the other hand, “H” high school students responded that the skirt was uncomfortable, because it left the body or underwear exposed when the wind blew due to the many pleats in the skirt. In the assessment of the ease of movement, “P” high school students were more likely to describe the uniform as uncomfortable than “H” high school students. Many students responded that they modified their school uniforms, and the length of the skirt and one-piece dress was the main part that was modified. This study suggests that growing female high school students are unsatisfied with the school uniforms’ design and fit. Additionally, the perceived fit and satisfaction levels depend on the uniform design.

The recent fashion market failed to satisfy the needs of female customers in their 30s who are demanding a slim jacket that makes the wearer look young and slim. Accordingly, the slim-fit jackets of domestic brands targeting the women in their 30s were collected to conduct look and movement fitting evaluations based on the standard somatotype, and a slim-fit tailored jacket prototype was developed based on the present findings. This research aims to increase the satisfaction level of the slim-fit jacket customers reflecting a variety of somatotypes of women in their 30s. The research process was developing jacket patterns fully reflecting the properties in terms of extra space and design lines for different somatotypes of women in their 30s based on the jacket pattern formulated through the advanced research, and then suggesting pattern design methods for the different somatotypes. In this sense, this research attempted to identify the problems concerning the slim-fit tailored jacket fitting for different somatotypes of women in their 30s. The main aim was to suggest ways to improve the customers’ satisfaction level regarding the fit, and enable the manufacturers to produce a well-fitting jacket reflecting the peculiarities of each somatotype.

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent ‘design’ and ‘color’ of the products. The subjects reported that they were satisfied with the quality of ‘materials’ and ‘sewing condition’. However, they were not satisfied with the ‘comfort’ or the ‘size’. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.