The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers’ individuality, differentiated brand concepts from other brands, and store displays.

본 연구의 목적은 유아교사의 성역할 정체감 유형에 따른 교사효능감과 행복감에 어떠한 차이를 나타내는지 살펴보고자 하였다. 연구대상은 서울특별시, 인천광역시, 경기지역의 유치원과 어린이집에서 근무하고 있는 유아교사 372명을 대상으로 하였다. 연구도구로는 한국형 성역할검사, 교사효능감 검사도구, 행복감 척도를 사용하였고, 수집된 연구자료는 SPSS 22.0 프로그램의 기술통계, 일원배치 분산분석(one way ANOVA)를 사용하여 분석하였다. 유아교사의 성역할 정체감 유형에 따라 교사효능감과 행복감의 수준에 차이가 있는를 살펴본 결과, 유아교사의 교사효능감 수준은 성역할 정체감 유형에 따라 유의한 차이를 나타냈으며 양성성 유형의 성역할 정체감을 가진 유아교사가 남성성유형이나 미분화 유형에 속하는 교사보다 교사효능감이 높았다. 또한, 유아교사의 행복감 수준도 마찬가지로 양성성 유형에 속하는 유아교사가 다른 성역할 정체감 유형의 유아교사보다 행복감이 높은 것으로 나타났다.