Although Kimchi is a Korean traditional food, domestic consumption has been decreasing steadily and the trade inversion phenomenon has reached a serious level due to the surge of Chinese Kimchi imports. Moreover, cases where foreign Kimchi is transformed illegally into Korean Kimchi are frequent, which impedes the expansion of Korean Kimchi exports. To sustain the Korean Kimchi industry in a situation where the domestic and overseas conditions are deteriorating, it is necessary to positively review the introduction of Kimchi into a geographical indication (GI) system. This study examined the intention of foreign consumers to purchase Korean Kimchi with GI and analyzed the impact on the trade balance. Approximately 42.8% of 500 Japanese consumers answered that they would purchase Korean Kimchi with GI and they were willing to pay 7.8% more than the present price. Approximately 78.7% of 300 Taiwanese consumers replied that they purchase it and would pay 25.1% more. In addition, Japanese and Taiwanese consumers reported that they expected to increase their Korean Kimchi purchases by 21.9 and 22.4%, respectively. Based on the survey results, the effects of the trade balance were measured using the methodology of a preliminary impact assessment using the KREI-KASMO model. The trade balance of Kimchi is expected to improve slightly at an annual average of 11.718.6 million US$ to as much as 27.7~35.8 million US$.

본 연구는 쌀 가공식품 원료에 대한 소비자 선호에 영향을 미치는 요인 분석을 위해 순환이변량프로 빗 모형을 이용하였다. 연구의 목적을 달성하기 위해 인터넷을 이용하여 소비자조사를 수행하였다. 분석결과는 만약 소비자가 쌀 가공식품 구입 시 상대적으로 맛을 더 고려하거나 가격을 가장 중요시할 경우, 쌀의 원산지는 구입의향에 유의한 영향을 주지 않는 것으로 나타났다. 또한 남성이나 기혼자는 여성과 미혼자에 비해 수입쌀로 제조된 쌀 가공식품 소비에 거부감이 낮았다. 반면에 연령이 30~49 그룹의 소비자는 쌀 원산지에 큰 관심을 보였다. 향후 쌀 가공식품 산업을 어둡게 전망하는 소비자의 경우 쌀 가공식품에 사용되는 쌀 원산지가 매우 중요하다고 인식하고 있다.

The objective of this study is to analyze factors affecting purchase intention and conduct price sensitivity analysis of Korean Shine-muscat for Chinese consumers. Logit model has been set up to find purchase intention with survey data which was conducted in Beijing China. The results show that the high-income, unmarried consumers are more sensitive to the price of Korean Shine-muscat than low-income, married consumers, but have higher purchase intention. Also, consumers who perceive Korea positively and those who prefer Korean dramas are more sensitive to the price but have higher purchase intention. Consumers with a high monthly purchase frequency of Shine-muscat have higher purchase intention of Korean Shinemuscat, but are more sensitive to the price. The results of this study can be utilized as basic information for promoting the export of Korean Shine- muscat to China.

The purpose of this study is to analyze the difference between the consumers’ willingness to purchase environmentally friendly agricultural products and the distributers. The main results are as follows; First, it appeared with the fact that the reliability of the consumer against environmentally friendly agricultural products is 50% under. So it is important to fully guarantee the certification of environmentally friendly agricultural products. Second, if the traceability and brand-name system were introduced, the consumers and dealers would more likely to purchase environmentally friendly agricultural products more than they are now. Third, it shows a significant result in certification, developing packing-materials and sale and consuming magnification intention by the t-test between consumers and dealers.