This study utilizes association rule learning and clustering analysis to explore the co-occurrence and relationships within ecosystems, focusing on the endangered brackish-water snail Clithon retropictum, classified as Class II endangered wildlife in Korea. The goal is to analyze co-occurrence patterns between brackish-water snails and other species to better understand their roles within the ecosystem. By examining co-occurrence patterns and relationships among species in large datasets, association rule learning aids in identifying significant relationships. Meanwhile, K-means and hierarchical clustering analyses are employed to assess ecological similarities and differences among species, facilitating their classification based on ecological characteristics. The findings reveal a significant level of relationship and co-occurrence between brackish-water snails and other species. This research underscores the importance of understanding these relationships for the conservation of endangered species like C. retropictum and for developing effective ecosystem management strategies. By emphasizing the role of a data-driven approach, this study contributes to advancing our knowledge on biodiversity conservation and ecosystem health, proposing new directions for future research in ecosystem management and conservation strategies.

Until now, research on consumers’ purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers’ self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.

이 논문의 목적은 빅데이터 분석기법의 하나인 연관규칙 분석법을 이용하여 소비자가 구매하는 신선식품 간의 상호 연관성을 살펴보는 것이다. 농촌진흥청의 「농식품 소비자 패널조사」에서 가공식품을 제외한 신선식품의 구매내역 정보를 이용하여 전통시장, 대형마트, 기업형 슈퍼마켓에서 나타나는 연관규칙을 계절별로 분석하였다. 소비자를 2011년을 기준년도로 하여 30, 40, 50대로 구분한 후에, 연령대･구입장소별로 도출된 연관규칙 을 매년 등장한 규칙, 빈번하게 나타난 규칙, 새로 생성된 규칙 세 가지로 구분하였다. 또한 각 연도별로 나타난 공통된 연관규칙에서 향상도의 변화를 분석하여 장바구니에서 나타나는 연관 구매의 동태적인 변화 패턴을 살펴보았다. 분석결과는 소매점포가 묶음상품을 개발하거나 매대를 구성할 때 또는 소비자에게 발송할 상품 홍보용 전단지를 만들 때 유용하게 사용될 것이다.

본 연구는 동시출현단어(co-word) 분석을 이용하여 기술경영 분야의 연구 주제 네트워크를 구축하고, 핵심 연구 주제 및 연구 주제 간 상호연관관계를 도출한다. 동시출현 빈도수의 정규화를 통해 키워드 간 유사성을 도출하여 무방향 네트워크를 분석하는 기존연구들과는 달리 본 연구는 연관규칙분석(association rule)을 통해 키워드 간 신뢰도(confidence)를 도출하여 유방향 네트워크 분석을 수행한다. 2011～2014년 기술경영 분야 9 개 국제 학술지에 게재된 2,456개의 논문의 저자키워드를 대상으로 빈도수 상위 200개 키워드를 추출하고, 주제(THEME), 방법(METHOD), 분야(FIELD)의 세 가지 유형으로 키워드를 분류한다. 각 유형별 일원(one-mode) 네트워크를 구축하여, 함께 많이 연구가 이루어진키워드들을 찾아내고, 핵심 키워드를 도출한다. 또한 두 가지 유형의 키워드 간의 이원(two-mode) 네트워크를 구축하여, 연구 주제별로 함께 많이 활용된 방법 및 대상 분야를 탐색한다. 본 연구 결과는 최근 성숙기에 접어든 기술경영 분야의 연구 흐름 및 지식 구조를 키워드 수준에서 구체적으로 제시함으로써, 기술경영 분야 연구자들의 연구 주제 탐색 및 연구방향 설계에 활용될 수 있을 것으로 기대된다.

We adapted association rules of data mining in order to investigate the relation among the factors of musculoskeletal disorders and proposed the method of preventing the musculoskeletal disorders associated with multiple logistic regression in previous study. This multiple logistic regression was difficult to establish the method of preventing musculoskeletal disorders in case factors can't be managed by worker himself, i.e., age, gender, marital status. In order to solve this problem, we devised association rules of factors of musculoskeletal disorders and proposed the interactive method of preventing the musculoskeletal disorders, by applying association rules with the result of multiple logistic regression in previous study. The result of correlation analysis showed that prevention method of one part also prevents musculoskeletal disorders of other parts of body.