본 연구의 목적은 노인장기요양서비스에서 중추적인 역할을 담당하고 있는 요양보호사의 직업소명의식이 자기효능감에 미치는 영향에 관계성 의 매개효과를 확인하고자 한다. 이를 위해 J지역 노인요양원에서 근무하 는 요양보호사에게 설문조사를 하였다. 수집된 자료 중 223명의 응답 자 료를 구조방정식 모형에 투입하여 분석하였다. 주요 연구결과는 다음과 같다. 첫째, 요양보호사의 직업소명의식은 관계성에 영향을 미치는 것으 로 나타났다. 둘째, 요양보호사의 직업소명의식은 자기효능감에 영향을 미치는 것으로 나타났다. 셋째, 관계성은 자기효능감에 직접적으로 영향 을 미치고 있을 뿐만 아니라 직업소명의식과 자기효능감 사이에서 매개 효과를 보이는 것으로 검증되었다. 이러한 연구결과를 바탕으로 노인요 양시설 요양보호사의 자기효능감과 관계성 향상을 위해 동기부여를 위한 승진체계 도입, 동료와 소통하고 어르신들에게는 개별화된 서비스를 제 공하기 위한 시간적 물리적 지원이 필요함을 제언하였다.

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.